Role Description As the Inbound Marketing Manager, you’ll be the first dedicated owner of our organic channels (website performance, SEO, and AI-powered discoverability (AEO)) with the goal of establishing strategy, running experiments, and converting traffic into qualified pipeline. You'll work horizontally across web, analytics, content, and paid, working closely with Demand Gen, Marketing Ops, and Product Marketing to optimize our organic footprint and design digital journeys that turn passive traffic into high-value inbound leads. If you are an execution-biased marketer who loves content distribution, SEO/AEO, conversion rate optimization (CRO), and building inbound funnels that drive measurable revenue impact, we’d love to meet you. What You’ll Do: - Inbound Strategy & Funnel Optimization - Lead Generation Funnels: Design and optimize the end-to-end inbound user journey—from initial organic discovery to landing pages, forms, and lead capture. - Conversion Rate Optimization (CRO): Partner with the team to run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates. - Content Distribution & SEO: Collaborate with demand gen to ensure high-value research and data content is optimized for search (SEO/AEO) and aggressively distributed across organic channels. - Campaign Execution & Lifecycle Marketing - Nurture & Lifecycle Workflows: Partner with Demand Gen and Marketing Ops to optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel and prepare them for Sales. - Rapid Experimentation: Run fast testing cycles on content offers (e.g., gated reports, webinars, interactive tools) to find the highest-performing lead magnets for our target audience. - Organic Channel Management: Oversee organic distribution strategies across company social channels, newsletters, and community hubs to drive consistent site traffic. - Performance Measurement & Ops Support - Inbound Analytics: Monitor and report on core inbound metrics, including organic traffic, form completion rates, cost-per-lead, and inbound pipeline velocity. - Infrastructure Coordination: Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs from inbound marketing to the Sales/SDR teams. Qualifications - 3–5 years of hands-on experience in B2B marketing, with a dedicated focus on inbound marketing, SEO, and organic lead acquisition. - Experience working in a fast-paced, high-growth startup or technology company environment. - Deep tactical expertise in at least 2 core inbound areas (e.g., SEO/AEO/Content Strategy, Conversion Rate Optimization (CRO), or Web Analytics). - Strong analytical foundation: Comfort navigating tools like GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush) to spot traffic trends and drop-off points. - Expert-level working knowledge of marketing automation platforms and CRM systems (HubSpot and Salesforce experience is highly preferred). - Excellent collaborator who can bridge the gap between creative content production and technical marketing operations. Benefits - Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together. - Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise. - Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones. - Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family. - Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. - Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too. - Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.

Role Description This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. The Performance Marketing Specialist will own the company's paid acquisition strategy across Meta while driving conversion rate optimization across the Shopify website. This role is ideal for someone who thrives on experimentation, enjoys making data-driven decisions, and has experience scaling DTC subscription brands. Key Responsibilities - Paid Media Strategy & Campaign Management - Build, launch, and optimize Meta advertising campaigns. - Manage traffic, conversion, and retargeting campaigns. - Continuously test audiences, creative, messaging, and offers. - Monitor campaign performance daily and optimize budget allocation. - Scale winning campaigns while maintaining efficiency. - Attribution, Tracking & Analytics - Maintain Meta Pixel implementation and tracking accuracy. - Develop and manage UTM tracking structures. - Support server-side tracking and third-party attribution platforms. - Ensure advertising performance is accurately measured. - Monitor campaign attribution and reporting integrity. - Conversion Rate Optimization (CRO) - Identify opportunities to improve Shopify conversion rates. - Execute structured A/B testing across landing pages, messaging, pricing, and calls-to-action. - Analyze customer behavior and conversion data. - Implement optimization initiatives that improve revenue and membership growth. - Performance Reporting & Optimization - Track KPIs including CPC, CTR, ROAS, conversion rate, and customer acquisition costs. - Develop recurring performance reports. - Identify optimization opportunities using campaign data. - Recommend strategies to improve advertising performance and profitability. - Creative Strategy & Collaboration - Develop creative testing ideas based on campaign performance. - Brief new advertising concepts using performance insights. - Collaborate closely with leadership on campaign strategy and priorities. - Support continuous creative experimentation to improve acquisition results. Qualifications - 2+ years of experience managing Meta advertising campaigns. - Experience supporting DTC or subscription-based brands preferred. - Experience implementing advertising attribution and tracking systems. - Experience improving website conversion rates through structured experimentation. - Experience managing paid acquisition campaigns focused on customer growth. - Experience working with Shopify. - Experience with TikTok Ads is a plus. Requirements - Strong expertise with Meta Ads Manager. - Experience implementing Meta Pixel. - Experience building UTM tracking structures. - Familiarity with server-side tracking. - Experience with Triple Whale. - Experience with Hyros. - Strong understanding of conversion rate optimization (CRO). - Strong analytical and reporting skills. - Experience conducting A/B testing. - Working knowledge of Shopify. - Strong understanding of performance marketing metrics including CPC, CTR, ROAS, and conversion rate. - Excellent organizational and communication skills. Opportunity This is an opportunity to take ownership of paid acquisition for a rapidly growing consumer subscription brand with an established organic audience and significant growth potential. The Performance Marketing Specialist will directly influence customer acquisition, revenue growth, and marketing strategy while working alongside company leadership in a highly collaborative environment. Application Process To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets

• Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams. • Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks. • Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations. • Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization. • Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio. • Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities. • Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth. • Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks. • Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels. • Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement. • Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization. • Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework. • Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency. • Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies. • Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth.

• Ensure all communications are professional, accurate, and aligned with firm standards • Conduct intake conversations with prospective clients and gather relevant information • Support the firm's existing Intake Specialist with daily intake activities • Utilize Clio and other software platforms to manage workflows and client information • Follow up with leads and prospective clients in a timely manner • Maintain accurate records and client information within the CRM • Respond to inquiries professionally through phone, email, and other communication channels • Track and manage lead activity to ensure consistent follow up • Coordinate with team members regarding client needs and intake updates • Provide exceptional customer service and create a positive first impression for prospective clients • Assist with additional administrative and intake related tasks as assigned • Assist with converting leads into retained clients