Vanguarda Martech

• Conduct competitive research to assess competitors and guide the paid media strategy. • Perform keyword research and forecast campaign results. • Develop bid strategies based on audience segmentation. • Create and develop campaigns and responsive ads for various digital platforms. • Prepare and execute digital media plans. • Create Insertion Orders (P.I.s) in the iClips system according to the media plan. • Create audiences and custom targeting for campaigns on Facebook and Google. • Install and manage tags on websites and landing pages using Google Tag Manager. • Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms. • Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance. • Analyze results and produce performance reports with insights and recommendations for improvement.

• Conduct competitive research to support Inbound Marketing planning; • Support data analysis in clients' Web Analytics; • Responsible for SEO activities; • Update tracking and reports in monitoring spreadsheets; • Collaborate in the development of basic automation strategies; • Configure automation workflows in RD Station; • Set up landing pages and email marketing campaigns in RD Station; • Monitor the delivery of daily tasks in tools such as iClips and RD Station; • Prepare Inbound Marketing performance reports.

• Support the creation of assets based on existing guidelines. • Produce simple layouts for social media, banners, and marketing emails. • Make visual adjustments based on direct feedback. • Adapt assets to different formats (feed, stories, carousel, display). • Work with templates and predefined visual identities. • Maintain organization of creative files and folders.