• Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact • Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare • Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences • Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes • Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category • Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities • Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy • Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact • Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share • Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time • Roll up your sleeves when it matters most.

Role Description - Optimiser des conditions d’accueil des enfants de 0 à 6 ans en s’appuyant sur les compétences psychomotrices (prévention précoce et repérage, audit, conseil, partage de connaissances, etc.) - Concevoir et piloter des projets transversaux de soutien à la parentalité en s’appuyant sur l’aller-vers les parents fréquentant les structures municipales. - Mesurer l’impact des projets pilotés et participer à l’évaluation des offres de soutien à la parentalité. Activités - Diagnostic et analyse de l’existant : - Soutenir le parcours harmonieux des enfants accueillis de 0 à 6 ans - Contribuer à la réflexion pédagogique, l’aménagement des espaces et à la formation des équipes (crèches, périscolaires) en collaboration avec l’équipe pluridisciplinaire, les directions de la Petite Enfance et de l’Enfance. - Accompagner à la transition structure Petite Enfance / école maternelle : préparation des enfants et des parents, co-construction du passage en PS avec les équipes enseignantes et d’animation. - Conception et déploiement des actions innovantes : - Concevoir et piloter des actions innovantes en s'appuyant sur une veille active des pratiques territoriales et nationales en matière de petite Enfance et de parentalité. - Créer les supports opérationnels (cahier des charges et planification des semaines à thèmes annuelles, actions hors-les-murs…). - Identifier et rechercher les sources de financement mobilisables : assurer le suivi administratif et financier des engagements obtenus. - Évaluation et impact : - Construire les outils d’évaluation avec des indicateurs quantitatifs et qualitatifs adaptés aux objectifs. - Évaluer les actions en impliquant les acteurs concernés. - Valoriser les actions auprès des familles, des Elus, des partenaires et élaborer des supports de communication. Qualifications - Développement psychomoteur du jeune enfant, physiologie et anatomie, pédagogie, droits des enfants, rapport des 1000 jours, pathologie de la déficience psychomotrice et neuromotrice, psychologie du handicap, psychosociologie sur la dynamique de groupe… Requirements - Capacité à concevoir, piloter et évaluer des projets dans un cadre partenarial. - Capacités d’observation, d’analyse des comportements et des interactions des enfants, de repérage de signaux révélateurs de troubles ou de pathologies. - Capacités de sensibilisation et d’information auprès des familles et des équipes sur les besoins et les compétences du jeune enfant. - Techniques de communication, d’animation de réunions et groupes de réflexion et d’analyse. - Techniques de jeu, d’expression sensorielle, d’approche corporelle. - Connaissance de l’environnement territorial, des acteurs et dispositifs médico-sociaux et éducatifs. - Ingénierie et gestion de projet. - Aisance rédactionnelle et maîtrise des outils bureautiques. Benefits - Savoir-être en lien avec le poste et la fonction publique : écoute, analyse, disponibilité, objectivité, impartialité, esprit d’initiative, de synthèse, rigueur, réserve et secret professionnel, sens des relations humaines, diplomatie, qualités pédagogiques, sens du Service Public.

• own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies • translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and 'campaign kits' • orchestrate execution with Content, Creative Services, Corporate Communications, and the India‑based Marketing Operations team • measure and optimize for engagement, pipeline, influence, and RFP outcomes • Build and manage the end‑to‑end campaign portfolio across all solutions • set quarterly release plans aligned to Product roadmaps and growth priorities • Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys • Produce reusable kits for state adaptation • Lead intake/prioritization; brief Content, Creative, and MOps • manage timelines; ensure on‑brand delivery • Co‑plan with ABM Sr. Managers; gather field feedback • maintain a searchable asset library with version control • Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email • Test and iterate creative, offers, and targeting • Supervise junior members of the team • Define KPIs by solution; partner with MOps to implement tracking; instrument dashboards; run A/B tests; report impact • Own the solution‑campaign budget; manage external partners as needed

• Develop retail strategies and marketing initiatives, continuously generating insights and learnings to drive brand performance • Lead development and delivery of retail channel-specific resources and pull-through programs that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve goals • Lead efforts to develop innovative and integrated digital omni-channel retail strategies and tactics to communicate brand messages effectively and efficiently to targeted customers • Provide marketing leadership and work in strong collaboration with the Retail Pharmacy Team (RPT) and the Trade Account Director (TAD) team, to ensure strategic and tactical alignment, as well as incorporate customer insights into marketing programs and tactics • Lead the development of content for CFC meetings including planning, execution, and follow-up engagement • Support the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy • Identify and collaborate on development of retail specific consumer assets • Collaborate with cross-channel brand team to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand • Participate in external customer meetings to discuss partnership opportunities • Partner with Business Analytics & Insights (BAI) team to identify innovative data sources and develop/utilize tools to assess channel trends and performance, as well as create segmented targeting opportunities, and to identify and operationalize workflow-focused patient identification and communications programs • Support retail business performance leadership requests • Collaborate across the vaccines portfolio to identify potential synergy opportunities in the Retail channel • Provide channel-specific strategic direction to all AORs for development and delivery of relevant and innovative programs and materials to Retail customers • Manage retail marketing A&P budget, partnering with brand team budget coordinator • Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability, and a commitment to achieving results