• Develop retail strategies and marketing initiatives, continuously generating insights and learnings to drive brand performance • Lead development and delivery of retail channel-specific resources and pull-through programs that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve goals • Lead efforts to develop innovative and integrated digital omni-channel retail strategies and tactics to communicate brand messages effectively and efficiently to targeted customers • Provide marketing leadership and work in strong collaboration with the Retail Pharmacy Team (RPT) and the Trade Account Director (TAD) team, to ensure strategic and tactical alignment, as well as incorporate customer insights into marketing programs and tactics • Lead the development of content for CFC meetings including planning, execution, and follow-up engagement • Support the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy • Identify and collaborate on development of retail specific consumer assets • Collaborate with cross-channel brand team to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand • Participate in external customer meetings to discuss partnership opportunities • Partner with Business Analytics & Insights (BAI) team to identify innovative data sources and develop/utilize tools to assess channel trends and performance, as well as create segmented targeting opportunities, and to identify and operationalize workflow-focused patient identification and communications programs • Support retail business performance leadership requests • Collaborate across the vaccines portfolio to identify potential synergy opportunities in the Retail channel • Provide channel-specific strategic direction to all AORs for development and delivery of relevant and innovative programs and materials to Retail customers • Manage retail marketing A&P budget, partnering with brand team budget coordinator • Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability, and a commitment to achieving results

• Own the demand generation strategy and end-to-end execution, driving integrated programs across all channels to consistently deliver qualified pipeline to the direct sales team. • Build and operate structured demand generation programs and campaigns to generate and nurture qualified pipeline for the direct sales team. • Develop and execute integrated marketing campaigns across digital, email, content, and event channels from strategic brief through launch, optimization, and retrospective to drive awareness and pipeline at every stage of the funnel. • Own the demand generation calendar, ensuring consistent outbound marketing activity that provides the sales team with a steady flow of high-quality leads. • Manage campaign timelines, asset production, channel mix, and budget to ensure programs launch on time and within scope. • Test, iterate, and optimize campaign performance to continuously improve pipeline contribution and funnel efficiency. • Develop and own sales enablement materials including battlecards, pitch decks, case studies, objection handlers, and other collateral that equip the sales team to close more deals. • Partner closely with sales to understand frontline needs, gaps, and challenges, translating those insights into impactful tools and resources. • Own the competitive messaging and positioning strategy, building and maintaining the frameworks that enable the commercial team to win against entrenched market leaders. • Track, analyze, and report on the performance of demand generation programs and campaigns, with a clear focus on pipeline contribution and revenue impact. • Establish, own, and regularly report on KPIs that connect marketing activity to commercial outcomes.

• Define and execute Bookboost’s marketing strategy across brand, demand generation, and communications • Lead, mentor, and grow a high-performing marketing team • Collaborate closely with Sales, Partnerships, and Product to align go-to-market strategy • Own the marketing budget and optimise spend for impact and scalability • Drive measurable contribution to the sales pipeline through multi-channel campaigns • Manage lead generation and nurture flows in HubSpot • Experiment, analyse, and iterate to increase MQL and SQL conversion • Build ABM and event strategies tailored to regional markets • Personally execute core channels when needed: content production, on-page SEO, basic technical SEO hygiene, HubSpot workflows, and paid campaigns (Google Ads, LinkedIn, and retargeting) • Stand up lightweight measurement for these channels to prove ROI quickly before scaling with hires or partners • Strengthen Bookboost’s brand voice, visual identity, and market presence • Create thought leadership content that positions Bookboost as the hospitality tech innovator • Oversee PR, website, and social storytelling • Lead go-to-market launches for new products and integrations • Partner with resellers and integration partners to develop joint marketing initiatives • Set and track KPIs across all marketing activities • Report performance metrics and insights to leadership with clarity and actionability

• Own intake and prioritization across the marketing and creative team, aligning work with campaign calendars and business goals, and help make the trade-off calls when capacity is tight. • Design and continuously improve how work moves from brief to delivery, own the workflow tooling and playbooks, and integrate AI into the team's workflows responsibly – accelerating production without eroding craft or brand consistency. • Maintain a real-time view of what's in flight, what's at risk, and what's coming, so leadership can make informed decisions; and step in to project-manage our biggest integrated campaigns as required. • Own and forecast the creative and production budgets, plus the team's resourcing and capacity, and manage freelance and creative vendor networks. • Own operational insight for the function – throughput, cycle time, capacity, on-time / on-budget delivery – and partner with growth/data to connect creative work to performance (they own the stack; you steer and interpret). • Mentor and support a team of producers and project managers, while fostering a collaborative, sustainable culture.