Role Description We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across Google Ads and Microsoft Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including: - Strategy - Campaign development - Execution - Optimization - Reporting - Performance analysis The ideal candidate combines strong analytical capabilities with hands-on advertising platform expertise and a deep understanding of B2B lead generation in the technology industry. You will manage campaign budgets, identify growth opportunities, collaborate with content and web teams, and continuously optimize performance to drive qualified pipeline and revenue impact. This position will serve as the primary paid search subject matter expert and a strategic partner to marketing, sales, and operations stakeholders. Qualifications - Bachelor’s degree in Marketing, Analytics, Business, or related field - 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment - Proven track record generating qualified pipeline for sales-led software solutions - Experience supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation - Experience with campaign tracking, conversion measurement, and attribution methodologies - Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics) - Experience managing advertising budgets and performance targets - Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools) Requirements - Develop and execute PPC strategies across Google Ads, Microsoft Advertising - Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns - Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets - Define campaign objectives, targeting strategies, bidding approaches, and budget allocations - Conduct keyword research, audience analysis, and competitive assessments - Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives - Create compelling ad copy aligned with marketing messaging and business objectives - Configure campaign tracking, conversion goals, and attribution settings - Implement and maintain UTM frameworks and tracking templates - Monitor campaign performance daily to identify opportunities and risk - Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends - Evaluate incremental return on advertising spend and identify points of diminishing returns - Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency - Monitor competitor advertising strategies, messaging, keyword coverage, landing pages, impression share, and market positioning - Conduct A/B testing on ad copy, landing pages, and campaign structures - Manage negative keywords and maintain traffic quality - Analyze conversion paths and recommend improvements to increase lead quality and conversion rates - Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes - Analyze performance across the full funnel from click to revenue, including MQL, SQL, Opportunity, and Pipeline contribution - Analyze platforms performance, buyer-intent signals, and contribution to pipeline generation - Produce weekly, monthly, and quarterly performance reports - Translate campaign data into actionable business recommendations - Present performance insights and optimization plans to stakeholders - Identify attribution gaps and recommend improvements to measurement frameworks - Partner with web, content, product marketing, and sales teams to improve campaign effectiveness - Own landing page performance and conversion optimization strategy - Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment - Manage relationships with external agencies and advertising vendors when applicable - Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices - Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels - Evaluate emerging advertising channels, technologies, and automation opportunities - Recommend process improvements that increase campaign efficiency and scalability Benefits - Health, dental, and vision coverage as of hire - Immediate enrollment in 401(k), HSA, and FSA plans - Flexible PTO policy - Tuition and personal enrichment reimbursement - Option to enroll in ID Theft Protection Program

• Develop and lead content strategies across the content team • Oversee project planning, development, and execution of content programs • Collaborate with the broader marketing team to develop and refine content strategies based on performance insights • Partner with SEO and paid media stakeholders to evaluate content performance • Monitor and optimize on-site content performance in partnership with web and analytics stakeholders • Translate audience, keyword, and campaign insights into actionable content briefs • Stay on top of education technology trending topics and audience search behavior to support content development • Balance hands-on content creation with strategic oversight, editing, and content direction

Role Description As the Partnerships Marketing Manager, you will be responsible for identifying, developing, and managing mid-tier strategic partnerships with external companies. This role will also serve as the primary point of contact for brand teams, while also acting as the internal quarterback who coordinates on-time asset delivery to all internal and external stakeholders to ensure activation elements are delivered on time. This role helps transform brand objectives into integrated partnerships that drive brand relevance, fan engagement, and business impact. - Develop and manage strategic partnerships by identifying high-value partners aligned with company objectives, negotiating agreements, defining key performance indicators, and maximizing partnership value through strategic planning and execution. - Lead end-to-end partnership management by serving as the primary liaison between partners and internal teams, overseeing communication from initial brand brief through contracting, asset delivery, activation, and campaign execution. - Coordinate cross-functional collaboration with brand, creative, sales, product, and marketing teams to develop and deliver partnership assets, including packaging, point of sale materials, in-venue signage, press releases, website content, social media, and training materials. - Ensure operational excellence and compliance by managing contractual asset delivery, providing marketing collateral and specifications, tracking fulfillment, maintaining accurate reporting, and ensuring adherence to league, team, and partner guidelines. - Drive partnership performance and relationship growth by building strong relationships with key stakeholders, analyzing campaign results, identifying optimization opportunities, and delivering measurable business outcomes. Qualifications - Bachelor's degree in related field - 5+ years of experience supporting marketing partnerships - Experience in partnership marketing and sponsorship activation, with a proven track record of managing partner relationships, negotiating agreements, and executing integrated marketing programs across digital, live events, broadcast, hospitality, and experiential platforms. - Strong project and relationship management skills, with the ability to lead cross-functional teams, manage multiple partners and complex initiatives simultaneously, and proactively drive successful partnership outcomes in a fast-paced environment. - Excellent communication and organizational skills, proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook), and the ability to quickly learn new tools and platforms. - Ability to travel up to 25% with willingness and ability to travel domestically and internationally as needed Benefits - Comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. - Annual salary range for this role is $95,000 - $135,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Role Description The Sr. Manager, Event Marketing is responsible for owning and executing Ncontracts' industry conference program — one of the Marketing’s most significant pipeline-generating channels. This role manages a portfolio of 100–120 national and state association events annually across exhibitor, sponsorship, and speaking engagement participation, with direct accountability for pipeline contribution, lead generation, and measurable event ROI. The role directly manages 2 employees. The ideal candidate brings strong organizational skills, a data-driven mindset, and familiarity with the financial institution association landscape. They are comfortable managing high volume without sacrificing quality, understanding how to connect event activity to pipeline outcomes, and are a reliable partner to both sales and marketing stakeholders. Primary Responsibilities - Industry Event Program Management - Own the full lifecycle of 100–120 annual industry conferences — from event selection and contracting through onsite execution and post-event follow-up. - Manage national and state association events, tradeshows, speaking engagements, customer summits, field events and new event programming in new verticals. - Evaluate event performance against pipeline and retention benchmarks; make data-informed recommendations on portfolio optimization. - Run quarterly assessments of events and lead generation processes and adjust as needed. - Continually innovate ideas for sponsorship deliverables and activations. - Manage association partner relationships, including contract negotiations, vendor management, and sponsorship fulfillment. - Track and report event ROI, lead generation, and pipeline contribution; use data to optimize the annual event portfolio and inform budget decisions. - People Leadership - The role directly manages 2 employees. - Provide coaching, development support, and day-to-day oversight. - Foster a collaborative, accountable team culture consistent with Ncontracts' values. - Sales & Cross-Functional Partnership - Serve as the primary Events liaison to the Sales team for industry conference planning and post-event follow-up. - Support post-event lead routing, follow-up accountability, and Salesforce pipeline attribution in partnership with marketing ops. - Assist sales team members with proper lead capturing best practices. - Collaborate with Marketing channels on pre- and post-event campaigns tied to industry events. - Ncontracts-Produced Events Support - Support the Events team with fulfillment of Ngage (Annual User Conference) and other Ncontracts-produced events. - Participate in the Ngage logistics committee; other committees may be assigned as needed. - Assist with pre-con training and onsite coordination for hosted events as needed. - Operational Excellence - Support annual calendar planning and ongoing event budget management and reconciliation. - Manage project timelines and deliverables to ensure program goals and KPIs are achieved. - Communicate program logistics to key stakeholders to ensure seamless coordination. - Manage pre-con trainings with cross-departmental colleagues to review onsite expectations. - Remain available during events (including nights and weekends) for any onsite troubleshooting needs. - Alert manager about risks and deviations to plan and make recommendations for corrective action. - Oversee event marketing software selection, maintenance, and ongoing continuous improvement (project management platforms, event technology such as iCapture, Cvent, HubSpot, etc.). Qualifications - Confident managing multiple tasks with strong attention to detail and the ability to prioritize projects in a fast-changing environment while still meeting deadlines. - Dynamic self-starter who takes initiative and is highly reliable. - Strong verbal and written communication skills; polished and professional when dealing with association contacts, vendors, colleagues, and executive management. - Ability to work independently and as part of a team. - Ability to read, analyze, and interpret proposal requirements, contracts, or other legal documents. Requirements - 7+ years of relevant experience planning corporate events, conferences, or marketing programs in a Corporate environment. - Experience with financial institution association events strongly preferred. - Proven ability to manage a high-volume event portfolio with strong attention to detail. - People management experience preferred. - HubSpot and Salesforce experience required; familiarity with Cvent, iCapture, and project management tools (Wrike, Asana, Monday.com, or similar) a plus. - Comfort with AI tools (e.g., Claude) to enhance productivity and workflow efficiency. Benefits - A fun, fast-paced work environment. - Responsible PTO Plan that meets or exceeds state and local medical and family leave laws. - 11 paid holidays. - Community and social events to keep you connected and engaged. - Mental Health Benefits. - Medical, Dental and Vision insurance. - Company-paid Group Life Insurance, Short- and Long-Term Disability. - Flexible Spending Account & Health Savings Account. - Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice. - Pet Insurance. - 401 (k) with company match with eligibility on Day 1 of employment. - 2 Paid Volunteer Time Off Days. - And much more!