• Own the full digital presence and demand generation function to drive business growth and increase brand awareness. • Develop and execute digital marketing campaigns using your expertise in content strategy, SEO, paid media, social channels, and online marketing. • Maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot). • Working closely with cross-functional teams to ensure all campaigns align with strategic business objectives. • Utilize Google Analytics, Google AdWords, and strong analytical skills to monitor and optimize performance. • Measure ultimate success by impact on pipeline contribution, lead generation, and improved conversion rates, rather than just traffic metrics.

• Own all things events for the Company ranging from industry events, tradeshows, and conferences to small luncheons and thought leadership conversations • Own all things events related to digital such as webinars and podcasts, including hosting and being the face for the company for these events. • Partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue. • Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Manage event spend across the full calendar. Track costs, forecast accurately, and flag risks early. • Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

• Own all things events for the Company ranging from industry events, tradeshows, and conferences to small luncheons and thought leadership conversations • Own all things events related to digital such as webinars and podcasts. including hosting and being the face for the company for these events. • Partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue. • Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.