• Oversee the development, execution, and management of content strategies to attract and increase engagement, build brand loyalty and generate leads for client advisors through content creation, social media, and email marketing. • Curate content for landing pages, blogs, email marketing campaigns and other messaging opportunities, like podcasts or videos. • Conduct stakeholder interviews to understand the nuances of various audience sectors and generate content. • Understand and use client data to create effective messaging that demonstrates value. • Unlock opportunities to expand client advisors' strategy. • Lead strategy and content development for various mediums, including website, social media, and email marketing. • Draft, edit and review a range of written communications and content with accuracy, based on direction from clients and supervisors. • Learn client industries, keep a pulse on market trends and competitor landscape, and share insights with teams. • Work effectively with internal teams to develop recommendations, facilitate project requests, strategize and measure program success, and drive integrated campaigns forward. • Generate proactive, new ideas and opportunities to support client objectives and storytelling. • Provide research and client counsel, in alignment with strategic plans and programs. • Track and report on campaign results. • Develop and/or conduct content workshops, webinars or lunch and learns as appropriate. • Support World events/conferences as appropriate.

Role Description We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across Google Ads and Microsoft Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including: - Strategy - Campaign development - Execution - Optimization - Reporting - Performance analysis The ideal candidate combines strong analytical capabilities with hands-on advertising platform expertise and a deep understanding of B2B lead generation in the technology industry. You will manage campaign budgets, identify growth opportunities, collaborate with content and web teams, and continuously optimize performance to drive qualified pipeline and revenue impact. This position will serve as the primary paid search subject matter expert and a strategic partner to marketing, sales, and operations stakeholders. Qualifications - Bachelor’s degree in Marketing, Analytics, Business, or related field - 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment - Proven track record generating qualified pipeline for sales-led software solutions - Experience supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation - Experience with campaign tracking, conversion measurement, and attribution methodologies - Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics) - Experience managing advertising budgets and performance targets - Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools) Requirements - Develop and execute PPC strategies across Google Ads, Microsoft Advertising - Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns - Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets - Define campaign objectives, targeting strategies, bidding approaches, and budget allocations - Conduct keyword research, audience analysis, and competitive assessments - Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives - Create compelling ad copy aligned with marketing messaging and business objectives - Configure campaign tracking, conversion goals, and attribution settings - Implement and maintain UTM frameworks and tracking templates - Monitor campaign performance daily to identify opportunities and risk - Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends - Evaluate incremental return on advertising spend and identify points of diminishing returns - Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency - Monitor competitor advertising strategies, messaging, keyword coverage, landing pages, impression share, and market positioning - Conduct A/B testing on ad copy, landing pages, and campaign structures - Manage negative keywords and maintain traffic quality - Analyze conversion paths and recommend improvements to increase lead quality and conversion rates - Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes - Analyze performance across the full funnel from click to revenue, including MQL, SQL, Opportunity, and Pipeline contribution - Analyze platforms performance, buyer-intent signals, and contribution to pipeline generation - Produce weekly, monthly, and quarterly performance reports - Translate campaign data into actionable business recommendations - Present performance insights and optimization plans to stakeholders - Identify attribution gaps and recommend improvements to measurement frameworks - Partner with web, content, product marketing, and sales teams to improve campaign effectiveness - Own landing page performance and conversion optimization strategy - Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment - Manage relationships with external agencies and advertising vendors when applicable - Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices - Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels - Evaluate emerging advertising channels, technologies, and automation opportunities - Recommend process improvements that increase campaign efficiency and scalability Benefits - Health, dental, and vision coverage as of hire - Immediate enrollment in 401(k), HSA, and FSA plans - Flexible PTO policy - Tuition and personal enrichment reimbursement - Option to enroll in ID Theft Protection Program

• Develop and lead content strategies across the content team • Oversee project planning, development, and execution of content programs • Collaborate with the broader marketing team to develop and refine content strategies based on performance insights • Partner with SEO and paid media stakeholders to evaluate content performance • Monitor and optimize on-site content performance in partnership with web and analytics stakeholders • Translate audience, keyword, and campaign insights into actionable content briefs • Stay on top of education technology trending topics and audience search behavior to support content development • Balance hands-on content creation with strategic oversight, editing, and content direction

Role Description As the Partnerships Marketing Manager, you will be responsible for identifying, developing, and managing mid-tier strategic partnerships with external companies. This role will also serve as the primary point of contact for brand teams, while also acting as the internal quarterback who coordinates on-time asset delivery to all internal and external stakeholders to ensure activation elements are delivered on time. This role helps transform brand objectives into integrated partnerships that drive brand relevance, fan engagement, and business impact. - Develop and manage strategic partnerships by identifying high-value partners aligned with company objectives, negotiating agreements, defining key performance indicators, and maximizing partnership value through strategic planning and execution. - Lead end-to-end partnership management by serving as the primary liaison between partners and internal teams, overseeing communication from initial brand brief through contracting, asset delivery, activation, and campaign execution. - Coordinate cross-functional collaboration with brand, creative, sales, product, and marketing teams to develop and deliver partnership assets, including packaging, point of sale materials, in-venue signage, press releases, website content, social media, and training materials. - Ensure operational excellence and compliance by managing contractual asset delivery, providing marketing collateral and specifications, tracking fulfillment, maintaining accurate reporting, and ensuring adherence to league, team, and partner guidelines. - Drive partnership performance and relationship growth by building strong relationships with key stakeholders, analyzing campaign results, identifying optimization opportunities, and delivering measurable business outcomes. Qualifications - Bachelor's degree in related field - 5+ years of experience supporting marketing partnerships - Experience in partnership marketing and sponsorship activation, with a proven track record of managing partner relationships, negotiating agreements, and executing integrated marketing programs across digital, live events, broadcast, hospitality, and experiential platforms. - Strong project and relationship management skills, with the ability to lead cross-functional teams, manage multiple partners and complex initiatives simultaneously, and proactively drive successful partnership outcomes in a fast-paced environment. - Excellent communication and organizational skills, proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook), and the ability to quickly learn new tools and platforms. - Ability to travel up to 25% with willingness and ability to travel domestically and internationally as needed Benefits - Comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. - Annual salary range for this role is $95,000 - $135,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.