Role Description The Marketing Specialist is responsible for planning, executing, and optimizing marketing campaigns and programs across digital, email, partner, and promotional channels. This role works closely with the Senior Marketing Manager to translate strategy into execution while exercising independent judgment in campaign configuration, performance evaluation, and optimization decisions. - Contributes directly to marketing performance by analyzing campaign data, identifying trends, and recommending improvements that impact engagement, conversion, and revenue outcomes. - Highly organized, analytically driven, and capable of managing multiple initiatives while contributing to both execution and continuous improvement of marketing strategy. - Key operational partner, helping bring campaigns to life from strategy through execution. Qualifications - 1–3 years of experience in marketing, campaign coordination, or a related role. - Strong organizational and project management skills with the ability to manage multiple projects simultaneously. - Detail-oriented with a high degree of accuracy in execution. - Exposure to the email marketing platform Klaviyo is a strong plus. - Analytical mindset — comfortable pulling reports, reading dashboards, and summarizing findings clearly. - Strong written communication skills for campaign copy, briefs, and internal documentation. - Curious, proactive, and motivated to understand the "why" behind marketing decisions. - Collaborative mindset with the ability to work cross-functionally and manage competing priorities. - Experience using AI tools to improve productivity, accelerate content creation, support research, and enhance marketing execution. - Ability to evaluate, refine, and apply AI-generated outputs while maintaining quality and brand standards. - Familiarity with project management tools (ClickUP, Monday.com) is a plus. - Experience in e-commerce or online education marketing is a bonus. Requirements - Plan and execute marketing campaigns, including email, promotional, digital, and web initiatives. - Help build out the monthly promotional calendar, including scheduling, copy coordination, and ensuring campaigns launch on time and on brief. - Draft campaign briefs, creative requests, copy inputs (headlines, subject lines, CTAs), and messaging frameworks for review and approval. - Partner with internal teams to ensure campaigns are executed accurately and on schedule. - Own the execution and ongoing performance of recurring and always-on marketing programs, including customer lifecycle and promotional initiatives. - Monitor program effectiveness and determine corrective actions or adjustments to improve performance outcomes. - Coordinate assets and campaign elements across channels, ensuring consistency and quality. - Analyze campaign performance data, including open rates, click-through rates, conversion metrics, and revenue impact. - Track initiative performance against revenue, conversion, engagement, and growth objectives and surface recommendations. - Identify trends in the data and surface insights that inform future strategy. - Conduct competitor analysis to monitor industry trends, benchmark performance, and identify opportunities to differentiate our marketing approach. - Contribute to campaign and program strategy through data-driven insights and innovative ideas. - Stay current on marketing trends, tools, and best practices to improve campaign effectiveness. - Participate in strategic planning sessions and provide input on campaign direction and priorities. - Partner with Marketing, Sales, and other internal teams to support campaign execution and alignment. - Maintain clear communication across stakeholders to ensure project success. - Support budget tracking and coordination in collaboration with Marketing and Sales leadership. - Support the Senior Marketing Manager with administrative and operational tasks including project tracking, asset management, and vendor coordination. - Maintain organized records of campaign calendars, assets, and performance documentation. - Help manage and update the marketing project management tool to keep campaigns on track. - Additional responsibilities may include trade show and event support, webinar program coordination, partner and ABM campaign assistance, post-event reporting, and other projects as assigned. Company Description

Title: Director of Marketing Location: Remote US or Canada Remote Marketing Full time Job Description: Director of Marketing - Remote US or Canada Sangoma is a global leader in business communications, delivering Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), Communications Platform as a Service (CPaaS), Managed Connectivity, and AI-powered communications solutions. Our mission is to empower businesses with essential communications that improve connectivity, collaboration, and customer engagement. We are seeking a strategic and results-driven Director of Marketing to lead demand generation, channel marketing, marketing operations, events, public relations, and brand initiatives that drive pipeline growth and revenue across both direct and indirect sales channels. This is a high-impact leadership role responsible for developing and executing integrated marketing programs that accelerate customer acquisition, increase partner engagement, strengthen brand awareness, and support Sangoma's continued growth. Your Role: Demand Generation & Growth Marketing - Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation. - Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance. - Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness. Channel Partner Marketing & Growth - Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth. - Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems. - Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach. Marketing Operations & Analytics - Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement. - Define, monitor, and report on key marketing and pipeline metrics. - Leverage data-driven insights to optimize marketing investments and maximize ROI. Brand, PR & Communications - Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives. - Strengthen Sangoma's brand presence and market positioning across key industries and customer segments. - Ensure consistent messaging and brand execution across all marketing channels. Events & Customer Engagement - Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships. - Partner with Customer Success and Sales teams to develop programs that support customer retention, adoption, expansion, and advocacy. Leadership & Collaboration - Lead, mentor, and develop a high-performing marketing team. - Collaborate closely with Sales, Channel Sales, Product Management, Customer Success, Revenue Operations, and Executive Leadership to align go-to-market strategies and business objectives. - Manage agency and vendor relationships while fostering a culture of innovation, accountability, and continuous improvement. Requirements - - 7+ years of progressive B2B marketing experience, including leadership experience managing marketing teams. - Proven success building and executing demand generation programs that drive measurable pipeline growth and revenue. - Experience in SaaS, cloud communications, telecommunications, UCaaS, CCaaS, CPaaS, MSP, or related technology industries. - Strong understanding of channel and partner marketing, including experience supporting VARs, MSPs, distributors, master agents, TSDs, technology alliances, referral partners, and reseller ecosystems. - Demonstrated success developing partner marketing programs, co-branded campaigns, joint go-to-market initiatives, partner enablement strategies, and MDF programs. - Expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics. - Experience managing marketing budgets and measuring performance through attribution, funnel metrics, and ROI analysis. - Hands-on experience with marketing and sales technologies such as HubSpot, Salesforce, WordPress, Jira, and related marketing automation and CRM platforms. - Strong analytical, communication, presentation, and leadership skills. - Proven ability to collaborate effectively across Sales, Product Management, Customer Success, Revenue Operations, and Executive teams. - Preferred Qualifications - Experience marketing Unified Communications, Contact Center, Voice, Telecommunications, Cloud Communications, AI-powered business applications, or related technology solutions. - Experience supporting both direct sales and channel-led go-to-market models. - Experience with partner recruitment, MDF management, channel enablement, and partner-generated pipeline programs. - Experience leading public relations, analyst relations, and corporate communications initiatives. - Experience managing trade shows, partner conferences, customer events, and large-scale marketing programs. Benefits What We Offer: - Extensive Benefit Options (Health, Vision, Dental, Long & Short-term Disability) are effective after a short waiting period - Matching 401K program - 100% match on 4%. - Employee Stock Purchase Plan after one year of service. - Flexible Time Off & Company Holidays - Entrepreneurial work environment partnered with high growth career opportunities. Are you ready to make a direct impact on the company and be rewarded for your performance? Are you ready to take on a new challenge? Must be authorized to work in the United States on a full-time basis for any employer. No agencies or third-party resumes, please. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Role Description As an Influencer Marketing Specialist at Beame, you will play a pivotal role in enhancing our brand visibility and engagement through strategic influencer partnerships for the Hong Kong market. Your creativity and expertise will drive campaigns that resonate with our audience and reflect our commitment to innovation in dental care. Key Responsibilities - Develop and implement robust influencer marketing strategies aligned with Beame’s overall marketing objectives. - Identify and engage with influencers who resonate with our target market in the health and beauty sectors. - Forge and maintain valuable relationships with key opinion leaders to amplify our branding efforts. - Collaborate with the creative team to create impactful content that showcases our orthodontic solutions. - Manage influencer campaigns from inception to execution and evaluate performance against key metrics. - Conduct market research to identify trending topics and opportunities for partnership within the influencer community. - Prepare and present detailed reports on campaign outcomes and ROI to stakeholders. - Ensure compliance with industry regulations and guide influencer partners on brand messaging protocols. - Coordinate cross-functional efforts to ensure cohesive and effective marketing initiatives. Qualifications - At least 2 years of experience in influencer marketing or related roles within marketing and communications. - Demonstrated experience in managing successful influencer partnerships and campaigns. - Strong understanding of social media platforms and digital marketing strategies. - Exceptional communication and relationship-building skills. - Proficiency in creating persuasive content that drives audience engagement. - Adept at analyzing campaign performance and adjusting strategies accordingly. - Passion for social media, trends, and content creation. - Prior experience in or knowledge of the healthcare, beauty, or cosmetic dental fields is advantageous. - Excellent organizational abilities with experience handling multiple projects simultaneously. - Strong reporting and presentation skills.

Role Description The Strategic Marketing Specialist supports the marketing and sales activities of commercial, industrial, and utility products in ELIP for the US market, tasked with setting and profitably achieving key targets, and ensuring customer satisfaction. In this role you will be a key contributor in defining and implementing sales and marketing initiatives in line with strategy, while proactively partnering and influencing the marketing and sales team and key stakeholders. Candidates for this position are capable of working remotely if already located in the US (#LI-Remote). Your Responsibilities: - Generating demand in the market to create growth in line with strategy, and providing input to strategy. - Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions. - Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action is taken. - Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth. - Strengthening customers’ perception of a division that is easy to do business with and being the voice of the customer internally. - Identifying opportunities to drive marketing and sales in the domestic market, including product launches. - Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas. - Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms. Qualifications - A bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.). - 8+ years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications. - Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets. - Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics. - A solution-focused approach and strong written and spoken communication skills. - Candidates must already possess authorization to work for ABB in the US. Benefits - Health, Life & Disability options including two medical plan options: a PPO plan or a High Deductible Health Plan. - Choice between two dental plan options: Core and Core Plus. - Vision benefit. - Company paid life insurance (2X base pay). - Company paid AD&D (1X base pay). - Voluntary life and AD&D – 100% employee paid up to maximums. - Short Term Disability – up to 26 weeks – Company paid. - Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. - Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance). - Paid Parental Leave. - Employee Assistance Program. - Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption. - Employee discount program. - 401k Savings Plan with Company Contributions. - Employee Stock Acquisition Plan (ESAP). - ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.