• As Principal PM for Growth, you own the on-site conversion funnel end-to-end: package selection, checkout, post-checkout, and every pricing-surface presentation. • You’ll own the backlog of a dedicated Growth team; shaping priorities and being accountable for shipping metric moving strategies. • You build and run the A/B testing program with statistical rigor (orthogonal testing with intention, no underpowered reads). • You translate pricing and packaging strategy into shipped, measurable outcomes.

• Develop and execute regional sales strategies to meet revenue targets while providing direct leadership on high-value, complex opportunities. • Lead, mentor, and develop a team of sellers through proactive performance management, goal-setting, and continuous coaching. • Drive industry-specific expansion into Retail, Consumer Goods, Manufacturing and Pharma/HLS sectors based on rigorous market potential assessments. • Collaborate with Delivery leadership to design and launch packaged offerings and accelerators as part of the global Go-To-Market plan. • Optimize revenue outcomes from key technology partnerships, including Salesforce, AWS and Shopify. • Manage ongoing pipeline analysis and provide accurate revenue forecasting to support holistic business planning cycles. • Develop and manage a process for inbound lead follow-up to ensure maximum conversion. • Deliver regular market and customer feedback to the corporate leadership team to influence future service offerings and agency positioning.

Role Description We're looking for an experienced Head of Growth & Marketing to lead and execute the company's entire marketing strategy across paid media, organic content, viral videos, ecommerce, and customer acquisition through social media content (product marketing). This is not a role for someone who simply manages agencies or coordinates campaigns: We're looking for a true operator, someone who enjoys building, creating, testing, and optimizing every aspect of the marketing engine while using data to drive continuous growth. You'll own both strategy and execution, working directly with the founders to scale revenue, improve marketing efficiency, and build systems that support long-term growth. - Growth Strategy & Paid Media - Own the overall growth strategy across Meta, Google, TikTok, and emerging channels. - Plan, launch, and optimize paid advertising campaigns focused on profitable growth. - Continuously improve Return on Ad Spend (ROAS) while increasing advertising spend responsibly. - Test creative concepts, audiences, offers, and messaging to maximize performance. - Content Strategy & Creative Production - Develop and execute a high-performing content strategy across social platforms. - Create and oversee engaging short-form video content that drives both engagement and sales. - Stay ahead of social media trends and continuously test new creative formats for the drinking industry. - Ecommerce & Website Optimization - Optimize the Shopify website for conversion and customer experience. - Improve product pages, landing pages, offers, bundles, and merchandising. - Conduct A/B testing to increase conversion rates and average order value. - Manage content and assets for TikTok Shop, Amazon, and other ecommerce channels. - Marketing Operations & Analytics - Track key marketing KPIs including ROAS, CAC, conversion rate, and revenue growth. - Leverage AI tools to improve efficiency in creative production, research, copywriting, and execution. Qualifications - 4+ years of experience leading growth or performance marketing initiatives. - Proven success scaling ecommerce or consumer brands. - Strong expertise managing paid advertising across Meta and Google. - Experience creating high-performing short-form video content. - Strong understanding of Shopify and ecommerce conversion optimization. - Strong analytical mindset with the ability to make data-driven decisions. - Excellent English communication skills. - Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana or similar to create and improve marketing workflows. Benefits - Remote work - PTOs - Weekends Off - Performance Bonuses - Holidays - Growth opportunities - Schedule flexibility

Title: Child Care Licensing & Provider Growth Specialist — North Carolina Job Description: Location: Remote, North Carolina · Travel: Frequent, statewide · Type: Full-time What you will do: - Recruit new child care providers — go find the people who should be doing this and bring them in. - Motivate and coach them through licensing, from first conversation to open doors, for both centers and family child care homes. - Teach providers how to actually run a business: enrollment, operations, compliance, and the numbers that keep the lights on. - Translate North Carolina’s licensing rules (DCDEE) into plain steps people can act on, and keep providers compliant once they’re open. - Build the playbooks, training, and materials that let us help the next hundred providers faster than the last. - Partner with state agencies and community organizations to expand child care supply where it’s needed most. Who you are You’re the person who can walk into a room and get someone to bet on themselves — part recruiter, part coach, part operator. You know how businesses actually run, you’re relentless about detail, and people trust you fast. You’re genuinely willing to travel and you’d rather be in the field than behind a screen. Knowledge of North Carolina child care licensing — ideally from inside or alongside DCDEE — is a strong advantage, but the instinct to recruit, motivate, and teach is what makes this role work. Big pluses - An MBA, or a business-school undergraduate degree. - You know how to use AI tools and you can figure things out on your own — you don’t wait to be told how. - Experience recruiting, coaching, or consulting to small business owners or child care providers. - Familiarity with North Carolina’s quality rating and improvement work.