Wonderschool

Role Description Wonderschool is seeking a highly business-savvy Launcher / General Manager (GM) who thrives in dynamic environments, excels at problem-solving, and is comfortable traveling as needed to support our customer base: childcare providers. This is an exciting opportunity for someone eager to make an impact at a growing start-up. The ideal candidate will possess strong analytical skills, a deep understanding of financial models, and a passion for helping small business owners succeed. As a Launcher / GM, you will be responsible for working closely with child care providers to ensure they have the knowledge and tools necessary to run a successful business. You will lead market launches, recruit and support childcare providers and develop and implement operational strategies. You should be an exceptional communicator, adept at asking the right questions, and skilled at engaging with key stakeholders to identify and solve critical business challenges. Key Responsibilities - Lead the end to end launch of new markets and contracts - Travel to meet with providers, stakeholders, and partners, facilitating strategic market entry as needed - Conduct in-depth business assessments, asking critical questions to diagnose challenges and implement solutions - Identify and recruit providers looking to open their own childcare center - Guide providers in building and managing financial models, P&L statements, and understanding how to grow their businesses - Serve as a trusted advisor to providers, helping them navigate small business operations, including revenue forecasting, cost management, and financial planning - Develop and execute strategies to optimize provider onboarding and business growth - Work closely with cross-functional teams, including Sales, Product, and Operations, to improve provider experience and market efficiency - Provide training and mentorship on financial literacy, business planning, and operational best practices Qualifications - 3-5 years of experience in business management, operations, or a related field - Strong financial acumen, with the ability to build financial models and analyze unit economics - Experience working with small business owners or entrepreneurs, preferably in an advisory or consulting capacity - Ability to thrive in ambiguity and problem-solve in real-time - Excellent communication skills, with a talent for asking insightful questions and engaging key stakeholders - Entrepreneurial mindset with a passion for scaling businesses and driving operational excellence - Ability to travel as needed to meet with providers and support market launches - MBA is a plus but not required - Proficiency with CRM, Sales Engagement tools, and other general tech stack knowledge to gain efficiencies throughout the sales and onboarding process - Located in Bay Area, NY and DC and willing to travel often Benefits - Health Benefits: 100% coverage for employee premiums and 80% for dependents - Wellness: Flexible PTO, mental wellness days, and reimbursements for wellness initiatives - Parental Leave: Competitive policies eligible after six months of employment - Minimum salary of $80,000 to maximum salary of $120,000 + equity + benefits

• Own the full sales cycle: outreach, discovery, demo, close, handoff • Sell Wonderschool's child care management platform and fintech solutions to operators of all sizes • Help providers understand how Wonderschool improves enrollment, teacher recruiting, and family retention • Introduce fintech solutions: tuition collection, subsidy processing, and financial tools built for child care • Build and manage a healthy pipeline through inbound follow-up, outbound calling, and field activity • Maintain disciplined CRM hygiene and accurate forecasting

• Take ownership of a well-defined, proven sales playbook and scale it across states, cities, and counties • Run meetings, develop pipeline, and own go-to-market strategy for government sales • Sell. This is a player-coach role; a significant portion of your time will be in front of customers closing deals • Hire, coach, and develop a high-performing sales team • Partner with marketing to drive event presence, lead generation, and top-of-funnel pipeline • Leverage AI tools to accelerate outreach, communications, and pipeline management • Build and maintain strong relationships with key government stakeholders: agencies, elected officials, regulators, and associations • Develop data-driven forecasts and report pipeline health and learnings to leadership • Refine deal desk, sales qualification, and process as we grow

• Support providers across their full lifecycle—from onboarding and launch to ongoing growth and expansion • Build strong, trust-based relationships through field visits, virtual coaching, and proactive outreach • Help providers achieve key outcomes including enrollment growth, operational efficiency, and revenue stability • Serve as a trusted advisor, guiding providers through challenges and opportunities • Coach providers on small business fundamentals, including pricing, budgeting, and financial planning • Support providers in building sustainable operations, including staffing and long-term growth strategies • Help providers develop strong program positioning, parent communication, and community engagement • Guide providers in setting and achieving measurable business goals • Guide providers through state licensing requirements and regulatory processes • Support preparation for inspections and ongoing compliance • Assist with business setup tasks such as documentation, registration, and operational readiness • Ensure providers meet required standards to successfully launch and operate • Lead onboarding and training for Wonderschool’s platform and tools • Help providers adopt key features that improve efficiency, enrollment, and revenue • Deliver live trainings, walkthroughs, and ongoing support for non-technical users • Identify gaps in adoption and proactively drive deeper product usage • Support providers in building and managing enrollment pipelines • Guide branding, local visibility, and digital presence (including marketplace listings and reviews) • Coach providers on converting inquiries into enrollments and improving parent engagement • Help providers execute local marketing strategies and community outreach • Conduct regular in-person visits and host trainings across the region • Facilitate group sessions, workshops, and Wonderschool Academy programs • Represent Wonderschool in the field at events and community engagements • Travel regularly to support provider success and relationship-building • Maintain accurate provider records and insights in internal systems • Partner with Sales, Support, Product, and Engineering to improve provider experience • Surface trends, challenges, and opportunities from the field to inform product and process improvements

• Owning full-cycle government sales within a territory • Navigating complex, multi-stakeholder, 12+ month sales cycles • Building relationships with legislators, agency leaders, and executive administration stakeholders • Developing territory strategies aligned to legislative, budget, and election cycles • Leading RFP responses and procurement processes • Traveling frequently (up to ~60%) to build in-person relationships • Defining and executing the overall government sales strategy • Building and leading a high-performing public sector sales team • Managing pipeline forecasting, territory design, and performance metrics • Developing executive-level relationships with state and national decision-makers • Partnering cross-functionally with Product, Policy, Finance, and Implementation teams • Driving long-term revenue growth and public-sector expansion