Astound Digital

• Develop and execute regional sales strategies to meet revenue targets while providing direct leadership on high-value, complex opportunities. • Lead, mentor, and develop a team of sellers through proactive performance management, goal-setting, and continuous coaching. • Drive industry-specific expansion into Retail, Consumer Goods, Manufacturing and Pharma/HLS sectors based on rigorous market potential assessments. • Collaborate with Delivery leadership to design and launch packaged offerings and accelerators as part of the global Go-To-Market plan. • Optimize revenue outcomes from key technology partnerships, including Salesforce, AWS and Shopify. • Manage ongoing pipeline analysis and provide accurate revenue forecasting to support holistic business planning cycles. • Develop and manage a process for inbound lead follow-up to ensure maximum conversion. • Deliver regular market and customer feedback to the corporate leadership team to influence future service offerings and agency positioning.

• Walk alongside our sellers to build authentic, long-term relationships with Salesforce AEs, RVPs, and leadership to ensure Astound is top-of-mind. • Educate Salesforce’s sales organization on our unique capabilities and success stories. • Maintain weekly coordination with Salesforce Industry PSMs to uncover opportunities within accounts that align with our solutions. • Obtain account lists from the focused teams we are working on to align on overlap and opportunities. • Build your network to reach out and maintain relationships that can support pipeline growth. • Proactively collaborate with Salesforce PSMs and field teams to identify and qualify new sales leads. • Focus heavily on breaking into "new logo" accounts through partner-led introductions. • Assist Client Partner Managers (CPMs) in "digging deep" into existing accounts by leveraging Salesforce’s internal insights and relationships. • Join sales calls alongside our internal sellers to provide partner-specific context and facilitate smooth introductions to Salesforce counterparts. • Be the Astound advocate to continue to find opportunities within the team and throughout the organization. • Review regular reporting to reflect partner opportunities and provide monthly updates on progress and roadblocks to leaders. • Stay abreast of project wins to update the partner community with win stories, case studies and POVs. • Take direction on "carve" process and business plan coordination at the start of the fiscal year to set the roadmap for success. • Work with Alliance Support to ensure appropriate "tagging" on all pipeline opportunities to accurately track partnership influence and revenue attribution.

• Serve as a trusted strategic advisor and persuasive advocate to client stakeholders, confidently articulating complex technical architectures, guiding critical alignment sessions, and translating sophisticated martech concepts into clear, impact-driven narratives for senior management. • Develop and iteratively refine foundational Technical Design Documents (TDDs) encompassing Data & Identity Architecture, Integration & Eventing Strategy, MAP Operating Models, Consent & Privacy Frameworks, and Segmentation Strategy. You will ensure these documents provide a decision-ready foundation for agile sprints, understanding that downstream feature acceptance constitutes acceptance of your architectural choices. • Design the target interaction model between Salesforce (Marketing Cloud Next, Data Cloud) and external digital experience ecosystems (such as Adobe Experience Cloud, including AEM, RT-CDP, and Target). You will define cross-platform identity alignment, system-of-record hierarchies, and data flow orchestration patterns across the entire martech stack. • Architect native, high-performance integrations between enterprise data lakes (e.g., Snowflake) and the Customer Data Platform (CDP). You will design zero-copy data sharing models, configure data access to web profiles and engagement history, and align data lake schemas with standard Data Cloud Data Model Objects (DMOs). • Design a unified profile schema capable of supporting millions of active contacts. You will implement deterministic identity resolution to unify customer profiles across disconnected enterprise platforms. • Operate within a Scaled Agile delivery model by participating in critical Pre-PI (Program Increment) and PI Planning ceremonies. You will work alongside Product Owners and IT Subject Matter Experts (SMEs) to translate high-level strategy into committed features, initialize the architectural runway, and actively resolve cross-team dependencies

• Maintain a consistent billable utilization target by serving as the dedicated Design and Experience Lead for assigned client accounts and projects. • Directly contribute to and oversee the creation of Experience Strategy artifacts, including research frameworks, content audits, strategic benchmarks, persona development, and journey mapping • Scale the Experience Strategy practice by leading recruitment, interviewing, and hiring initiatives to grow the department. • Drive organization-wide growth by spearheading sales initiatives, strategic account reviews, and high-level consulting engagements. • Provide executive sponsorship and hands-on quality control across multiple projects to ensure the integrity of design and strategy deliverables. • Define and evolve the suite of services and deliverables offered, adapting to emerging market trends and evolving client needs. • Collaborate with sales and senior leadership teams to establish workflows for cross-functional integration between Experience Strategy, UX, and UI. • Develop modular, reusable sales documentation, service descriptions, and case studies to streamline RFP responses and business development. • Establish departmental standards for tools, processes, and methodologies while evangelizing the discipline across the wider organization. • Manage the functional team’s performance through resource allocation, mentorship, and professional development reviews. • Lead hands-on creation of practice-specific artifacts and provide collaborative support for UX and UI design work when necessary. • Create executive-facing narratives, presentations, and strategic storytelling that clearly communicate customer experience opportunities, transformation vision, and business value. • Develop a point of view on modern digital customer experiences across commerce, CRM, and self-service channels, grounded in customer behavior, buyer journeys, and brand experience principles.

• Oversee the quality of B2B delivery, ensuring all projects align with core strategic objectives and established Salesforce best practices. • Provide expert guidance on implementation approaches, covering the full lifecycle of requirements gathering, system integration, payment processing, fulfillment, and order lifecycle management. • Establish and enforce technical quality standards through architecture reviews, design governance, and implementation oversight to ensure scalable, high-performance enterprise solutions. • Coordinate with delivery teams and clients to ensure seamless execution from initial discovery through post-launch support. • Develop and execute transformative strategies designed to optimize the B2B customer experience and drive meaningful revenue growth for clients. • Identify opportunities to increase organizational efficiencies and reduce operational costs through advanced platform enablement. • Act as a visionary leader to build and expand the firm's internal B2B capabilities, staying ahead of market trends and client needs. • Maintain deep, up-to-date expertise in the evolving capabilities of Salesforce B2B Commerce Cloud. • Leverage comprehensive product knowledge to recommend innovative solutions that maximize customer outcomes and platform ROI. • Serve as the subject matter expert on B2B Commerce APIs, data modeling, and architectural best practices. • Partner with Salesforce and other strategic alliances to stay informed on product roadmaps and emerging features, translating them into actionable client strategies. • Lead pre-sales solutioning activities, including discovery, defining scope, solution approach, scope, estimation, technical assumptions, and create content for proposal responses. • Develop a point of view on modern B2B commerce architectures, customer engagement models, and adjacent Salesforce platform capabilities

• Develop and implement CRM strategies and roadmaps that align with clients’ business goals and objectives. Identify opportunities for improvement and innovation within CRM processes. • Serve as the functional lead in CRM initiatives, ensuring that the CRM system aligns with business needs and processes. Translate business requirements into functional specifications. • Lead and facilitate functional workshops with cross-functional teams to gather requirements, define project scope, and ensure alignment on objectives. • Engage with business stakeholders to understand their needs, provide expert advice, and ensure their requirements are incorporated into CRM solutions. Build and maintain strong relationships with key stakeholders. • Establish key performance indicators (KPIs) to measure the effectiveness of CRM initiatives. Monitor and analyze performance data to provide insights and recommendations for continuous improvement. • Stay abreast of the latest trends and developments in CRM technology and best practices. Provide thought leadership and insights to clients and internal teams. • Identify and define agentic use cases, develop supporting business cases and success metrics, and shape practical solution approaches aligned to business outcomes and platform consumption.

• Drive consultative sales cycles — own the end-to-end process from prospecting and qualification to proposal and close. • Sell Astounds full suite of Salesforce services including advisory, implementation, and managed services to enterprise customers. • Partner closely with Salesforce Account Executives, VPs of Sales, and Cloud Specialists to identify joint opportunities and co-sell strategic deals. • Lead discovery sessions with clients to uncover challenges, define business goals, and position tailored Salesforce-led solutions. • Build strong executive relationships with client stakeholders, becoming a trusted advisor who aligns digital strategy with measurable outcomes. • Identify and execute growth opportunities through upsells, cross-sells, and renewals—maximizing long-term customer value. • Collaborate internally with delivery and marketing teams to shape proposals, scope engagements, and ensure client success post-sale. • Represent Astound at Salesforce and industry events to expand your network, strengthen partnerships, and generate qualified leads.

• Translate client requirements into technical specifications and scalable AI solution architectures. • Lead client-facing discovery sessions, workshops, and requirement-gathering activities, including the development and iteration of proof-of-concept prototypes. • Design, develop, and write clean Python/JavaScript code for Claude-powered applications, agents, and enterprise workflows. • Build integrated solutions using the Anthropic API, leveraging advanced prompt engineering and multi-turn conversation design. • Implement Retrieval-Augmented Generation (RAG) pipelines and integrate vector databases for AI solutions. • Research evolving Anthropic features to provide gap analyses and recommend features that improve organizational effectiveness. • Lead the technical integration of Salesforce with third-party systems and AI orchestration layers like AWS Bedrock. • Partner with distributed delivery teams as a technical lead to drive best practices in modular design, automation, and prompt engineering. • Manage system release schedules and maintain comprehensive, AI-driven configuration documentation using Co-work.

• Lead technical discovery workshops and act as the primary technical advisor to clients, influencing their strategic decisions on headless commerce architecture. • Translate business goals into detailed technical designs and development tasks. • Architect end-to-end e-commerce solutions on Salesforce Commerce Cloud and create detailed technical documentation. • Lead and mentor a team of developers, providing technical direction, conducting code reviews, and staying current with SFCC features and trends. • Oversee the entire development lifecycle from design to post-launch support. • Identify and address performance bottlenecks, ensuring a fast, secure shopping experience. • Design and manage integrations with third-party systems, leveraging deep expertise in Salesforce Commerce APIs.

• Partner with Client Partners to identify, qualify, and close upsell and cross-sell opportunities, developing tailored Salesforce roadmaps that leverage new clouds, features, and AI capabilities to drive long-term revenue. • Oversee the delivery of complex Salesforce implementations—budget, scope, and schedule—ensuring that technical excellence serves as the foundation for account expansion. • Participate in the development of SOWs and pitches, translating complex Salesforce technical architecture into compelling business value and “big picture” digital transformation stores for C-suite stakeholders. • Lead and mentor cross-functional delivery teams (PMs, Scrum Masters, Product Owners), ensuring they follow Salesforce SDLC best practices and are trained to identify client "pain points" that signal new business opportunities. • Facilitate steering meetings and QBRs (Quarterly Business Reviews) to showcase platform health and ROI, proactively mitigate risks, and secure buy-in for future phases of work. • Manage portfolio P&L, including margin health, resource utilization, and contract renewals, ensuring a frictionless transition from sales to delivery. • Act as the "voice of the client" internally while maintaining a firm grasp on Astound’s commercial interests to ensure win-win outcomes.