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Principal Growth PM
Location
Texas
Posted
3 days ago
Salary
0
Seniority
Lead
Job Description
Principal Growth PM
Bizee powered by Incfile
• As Principal PM for Growth, you own the on-site conversion funnel end-to-end: package selection, checkout, post-checkout, and every pricing-surface presentation. • You’ll own the backlog of a dedicated Growth team; shaping priorities and being accountable for shipping metric moving strategies. • You build and run the A/B testing program with statistical rigor (orthogonal testing with intention, no underpowered reads). • You translate pricing and packaging strategy into shipped, measurable outcomes.
Job Requirements
- Deeply analytical. You think in statistical power, sample sizing, and segment-level reads; you know when a read isn't a read. You’re able to pull and interpret funnel + behavioral data without always going through engineering or analytics.
- Marketing systems fluency. You understand how paid traffic behaves differently in a funnel and why that matters for test design. You’re familiar with UTM hygiene, attribution, downstream consequences of instrumentation gaps and how tracking breaks in practice.
- Conversion-focused, not feature-focused. You frame problems in terms of conversion, revenue per visitor, and checkout drop-off, not feature launches. You have a track record of running structured experiments that produced credible, actionable reads.
- CRO execution experience. You’ve worked with StatSig, Optimizely, VWO, or equivalent and know their limitations. You understand pricing psychology, packaging presentation, and how small UI decisions move purchase behavior.
- AI Amplification, not replacement. You’re comfortable working alongside AI tools for analysis, hypothesis generation, or personalization and are thoughtful about where they help vs. where they introduce noise in test design.
- Cross-functional collaboration. You work effectively across engineering, data, design, marketing, finance, and operations; building alignment without creating bottlenecks. You understand that success means driving outcomes through others, not around them.
- You’ve built or rebuilt an experimentation program from scratch or managed large scale programs with high complexity tests.
- You’ve worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics.
- You've used AI tools to accelerate research synthesis, competitive analysis, or experiment prioritization and have a point of view on where they're useful vs. where they introduce risk.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Life Insurance (Basic, Voluntary & AD&D)
- Virtual Wellness Resources
- Work From Home
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