WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end. The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. RESPONSIBILITIES - Client Strategy & Leadership - Serve as the primary client contact for paid search strategy and performance discussions. - Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. - Proactively identify areas for optimization and innovation across accounts. - Campaign Management & Execution - Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. - Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360. - Establish testing frameworks and innovation pipelines to continuously improve results. - Translate insights into actionable next steps that drive measurable client impact. - Team Collaboration & Mentorship - Collaborate with internal teams to ensure campaign execution aligns with client objectives. - Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied. - Analysis & Reporting - Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data. - Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. - Ensure accuracy, consistency, and timeliness of reporting. QUALIFICATIONS - 5+ years of relevant paid search experience. - Hands-on experience in managing monthly campaign budgets of $500k+. - Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor. - Meticulous attention to detail. Preferred but not required: - Experience with GA4. - Experience with Shopping, Vehicle Ads, and Performance Max campaigns. - Google Ads and Microsoft Ads certification. BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $80,000 - $120,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-Remote

• Own ZOE-wide campaign delivery • Run end-to-end delivery of integrated campaigns across ZOE marketing • Own the “moments” calendar across brand, product, and growth initiatives • Bring order, pace, and accountability to multiple live campaigns at once • Translate marketing strategy into clear, actionable campaign plans • Align stakeholders, channel owners, and timelines into one coherent execution plan • Write high-quality briefs that set teams up for excellent execution • Use AI to speed up planning, structuring, and iteration • Collaborate with creative teams to deliver high-quality multi-channel content • Support execution across social, email, paid, blog, and partnership assets • Ensure output is consistent with strategy and audience insight • Monitor campaign performance across channels • Turn data into clear insights and actions • Embed AI into everyday campaign workflows

• Execute, monitor, and optimize paid media campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads; • Collaborate in building acquisition strategies with the Growth team; • Design and oversee marketing and sales funnels for B2B clients; • Monitor the full lead journey, from generation to conversion into opportunities and sales; • Configure, monitor, and optimize relationship and nurture automations; • Analyze performance metrics and identify conversion bottlenecks; • Develop tests, hypotheses, and optimization plans to improve performance; • Prepare reports and present strategic insights to clients and internal teams; • Ensure lead quality, focusing on efficiency in addition to volume; • Contribute to demand generation for the Tribe, supporting the agency’s growth initiatives.

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. • Perform in-depth keyword research, competitor analysis, and opportunity discovery. • Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. • Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability. • Build and manage high-quality backlink acquisition strategies. • Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. • Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. • Structure content to directly answer user questions. • Implement FAQ schema and Q&A structured data. • Improve visibility in zero-click search experiences. • Optimize content to be cited and referenced by AI search engines and generative assistants. • Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles. • Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI. • Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. • Monitor AI citations, entity recognition, and topical authority. • Use AI tools to scale research, content creation, and optimization workflows. • Plan and manage a content calendar aligned with business goals and keyword opportunities. • Write and optimize blog posts, landing pages, case studies, and service pages. • Collaborate with designers and developers to publish engaging content. • Ensure all content follows SEO best practices and conversion-focused copywriting principles. • Plan, launch, and optimize campaigns using Google Ads. • Conduct keyword and audience targeting research. • Manage ad copy, bidding strategies, budgets, and landing page optimization. • Track and improve ROAS, CPA, and conversion rates. • Analyze traffic, rankings, leads, and campaign performance. • Build dashboards using Google Analytics, Looker Studio, and CRM tools. • Present actionable recommendations and monthly reports.