Zeta Global

• Identify systemic engineering challenges across our platforms and drive their resolution — shaping the technical backlog and near-term architecture. • Propose and validate technical approaches for problems involving scale, performance, security, or cross-team dependencies. • Lead architectural decisions for complex, ambiguous, or high-risk initiatives. • Incorporate modern industry patterns — including AI/ML tooling — into our technical strategy where it genuinely moves the needle. • Write code, review PRs, debug production issues, and optimize system performance — this is not a whiteboard-only role. • Dive deep into our AWS infrastructure, Kubernetes workloads, and JVM-based services to find and fix what's actually wrong. • Participate in our on-call rotation as a second-level escalation point for complex engineering incidents. • Step in during large incidents to help teams triage, coordinate, and resolve — and follow through with post-incident reviews that drive lasting fixes. • Champion operational excellence across our engineering teams: observability, reliability, deployment practices, and the operational habits that keep systems healthy at scale. • Partner with engineering teams as a technical point of contact on complex projects — ensuring good architectural decisions get documented and don't have to be re-litigated. • Work directly with Engineering Managers to align technical work with team and product priorities. • Mentor engineers across our teams, raising the technical floor through reviews, pairing, and direct feedback. • Stay close to the customer. Understand how Sailthru's platform affects the people using it, bring that context into technical decisions, and push back when engineering choices create friction for customers. • Partner closely with the product team — contribute to shaping what gets built, not just how. The best technical decisions happen when engineering and product are thinking together from the start.

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE Zeta Global is a data driven marketing company focused on customer acquisition, retention, and growth. We are looking for a dynamic Sales Director to join our media sales team. This position will work to promote our managed-service and programmatic solutions to agencies and brands, with the intent of building and growing strategic partnerships. The Sales Director will manage the sales process from the first contact to the close, while ensuring excellent service for both new prospects and existing clients. Responsibilities: - Develop and execute a strategic plan to achieve and surpass revenue goals. - Develop and maintain strong active relationships with key client stakeholders at all levels. - Understand agency, advertiser, data, and vendor trends. - Understand and effectively communicate Zeta Global’s value proposition, technology, processes, and partnerships as it relates to growth of client accounts. - Possess an in-depth knowledge of the industry, specifically the programmatic media marketplace — past, present, and future. - Plan, direct, and coordinate sales activities, including management of the sales pipeline. - Leverage external relationships and professional network to generate sales leads. - Identify and qualify new opportunities; meet with clients and prospects; develop valuable proposals; negotiate deal terms and close. - Oversee a portfolio of important accounts and analyze performance trends in order to deliver regular productive reviews to clients. Requirements: - 5+ years of Advertising / Marketing experience with deep experience and perspective of data driven marketing, particularly in the programmatic, data and advanced tv space. - Proven track record of successfully meeting sales goals. - Positive, eager, willing, enthusiastic, resourceful attitude. - A proven track record of positive relationships with both media agencies and brand directs - Ability to demonstrate strategic communication, analytical skills and creative solutions to client and internal stakeholder needs - Local and National travel required - Bachelor’s degree in related field - Knowledge of the online media business, underlying technologies, and research. - Strong analytical and consultative skills. - Effective time management skills – ability to prioritize and meet deadlines. - Diligent work ethic. Must be self-motivated and take the initiative to get the job done - Excellent listening, negotiation, presentation, written and verbal communication skills. BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity and Stock Purchase Plan - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! COMPENSATION RANGE The compensation range for this role is $150,000.00 - $300,000.00, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MC1

• Partner with Search team members on paid search strategy and performance discussions. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360. • Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met. • Translate insights into actionable next steps that drive measurable client impact. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Manage day to day tasks and responsibilities utilizing the team’s project management platform. • Deliver clear, data-driven performance reports and insights to clients. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. • Ensure accuracy, consistency, and timeliness of reporting.

• Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches. • Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements. • Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning. • Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team. • Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities. • Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels. • Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI. • Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals.

• Work closely with Zeta’s Chief Privacy Officer to lead the design, implementation, and ongoing maturation of Zeta's global privacy compliance program across all business units and acquired platforms. • Serve as a senior subject matter expert on federal privacy laws relevant to Zeta’s business (e.g. TCPA and CAN-SPAM), U.S. state privacy laws (CCPA/CPRA and comprehensive state equivalents), GDPR, and other applicable international privacy frameworks. • Oversee privacy impact assessments, data mapping exercises, and records of processing activities across Zeta's product portfolio. • Manage privacy policy development and maintenance, including cross-platform privacy integration and harmonization following acquisitions. • Lead incident response coordination for data breaches and privacy events, including regulatory assessment of federal, state, and international notification obligations. • Able to engage confidently with business executives, clients, law enforcement, and opposing counsel. • Self-directed, but collaborative, team-focused attitude, with a sense of humor.

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. ABOUT THE ROLE We are seeking a Senior Product Manager to join our Identity product team at Zeta Global. You will own the Addressability pod — the team responsible for making Zeta's identity graph accessible to every product and service across the organization. This means building and evolving the real-time and batch resolution systems that power how Zeta connects people to signals, channels, and outcomes. Zeta's SuperGraph processes over 1 trillion signals per month across 245M+ identity clusters and 12+ countries. Your job is to ensure that every part of the business — CRM, programmatic advertising (DSP), HIRO, etc — can tap into this identity infrastructure through modern, well-integrated resolution systems. You'll drive adoption of the Zeta identity spine across all business units, including onboarding future acquisitions, and you'll champion visibility into identity coverage through dashboards and tooling that help teams find and act on opportunities to improve match rates. This is an individual contributor role, but the scope is inherently cross-organizational. You'll work across every major business unit and engineering pod at Zeta, which requires strong skills in influencing without authority, building alignment across diverse stakeholders, and coordinating large-scale technical migrations. WHAT SUCCESS LOOKS LIKE In your first year, you will have driven adoption of the Zeta identity spine to 100% of the business, with every major system integrated. You will have built dashboards across all major platforms that give business unit leaders clear visibility into identity coverage, match rates, and actionable opportunities for improvement. The teams you work with will trust you as the go-to person for how identity works at Zeta — and how to make it work better. - Someone who is energized by complex, cross-cutting infrastructure problems — the kind of work where the product isn't a UI, it's the system that makes every other product better. - A collaborative operator who builds trust across teams, navigates ambiguity with confidence, and drives alignment through clarity rather than hierarchy. - A continuous learner who stays curious about identity, privacy, and data infrastructure — and who brings that curiosity to every product decision. - Someone who takes ownership of outcomes, not just outputs — and who measures success by the adoption and impact of what they ship, not just whether it shipped. RESPONSIBILITIES - Define and drive the product roadmap for Zeta's addressability systems, including real-time resolution services and batch identity resolution infrastructure. - Partner closely with engineering to design, build, and ship identity resolution capabilities that serve the needs of all Zeta business units. - Drive org-wide adoption of the Zeta identity spine (ZID), working with CRM, programmatic, Publisher Cloud (HIRO), Email Exchange, and Data Cloud teams to integrate identity resolution into their products and workflows. - Own the migration of legacy identity systems to modern architectures, coordinating across multiple engineering pods and business stakeholders to ensure smooth rollouts. - Build and maintain strong working relationships with product managers, engineering leads, and business unit leaders across the organization, influencing priorities and aligning on shared goals. - Define success metrics and build visibility into identity coverage — designing dashboards and reporting that surface match rates, resolution quality, and opportunities for improvement across all major systems. - Translate complex identity and data infrastructure concepts into clear product requirements, user stories, and stakeholder communications. - Use data to inform prioritization, measure the impact of identity improvements on downstream business outcomes, and identify gaps in coverage. REQUIREMENTS - 6+ years of experience in product management, with meaningful exposure to data platforms, identity systems, or ad tech infrastructure. - Strong technical depth — comfort with concepts like identity graphs, entity resolution, data pipelines, and distributed systems. You don't need to write production code, but you should be able to read a SQL query, review an architecture document, and engage credibly with engineers on system design. - Experience driving cross-functional initiatives that span multiple teams or business units, with a track record of influencing without direct authority. - Clear, structured communication skills — the ability to translate between technical and business audiences and to build alignment across stakeholders with different priorities. - Familiarity with data warehousing technologies (e.g., Snowflake, Spark, Airflow) or similar data infrastructure. - Occasional flexibility to work outside standard business hours, including some evening availability, will be required to support collaboration across US time zones. PREFERRED SKILLS - Experience in ad tech, MarTech, or identity resolution — particularly with identity graphs, cross-device linking, audience resolution, or programmatic advertising infrastructure. - Familiarity with privacy-first identity strategies, including cookieless resolution, first-party data approaches, or privacy regulations (GDPR, GPP). - SQL fluency and comfort working with large-scale datasets to investigate product questions, validate hypotheses, or define metrics. - Experience with agile development practices and tools such as Jira and Confluence. BENEFITS & PERKS - Excellent medical coverage PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases

• Drive adoption of AI-native engineering workflows including coding assistants, autonomous agents, MCP ecosystems, AI-assisted testing, code review, and spec-driven development practices. • Create high-impact technical content including blogs, tutorials, architecture guides, demos, workshops, videos, implementation playbooks, and workflow education material focused on AI-native software engineering and developer productivity. • Build demo repositories, reusable workflow examples, and practical implementation patterns that help engineering teams adopt AI-native development practices using tools such as Cursor, GitHub Copilot, Anthropic, OpenAI Codex, MCP servers, and autonomous developer agents. • Drive developer engagement and ecosystem awareness through technical storytelling, developer education initiatives, online engagement, social platforms, workshops, webinars, hackathons, and community participation. • Partner with Engineering, Platform, AI Enablement, and Developer Experience teams to improve adoption of AI-native workflows, developer tooling, and agentic development practices across the organization. • Educate developers on emerging AI-native engineering paradigms including prompt-driven development, agent orchestration, AI-assisted testing, verification-first workflows, and autonomous software delivery patterns. • Act as an advocate for developer productivity and workflow transformation by identifying friction points and enabling scalable AI-assisted engineering practices. • Measure and improve adoption of AI-native engineering practices through developer feedback, workflow telemetry, productivity metrics, content engagement, onboarding insights, and enablement outcomes.

• Understand, apply, iterate, and actively reinforce the company’s Job Architecture and leveling framework • Support the design and evolution of compensation programs by leveraging the framework to drive simplification, standardization, and internal equity • Partner with HR Business Partners and Talent Acquisition to ensure roles are appropriately leveled and aligned to organizational strategy • Conduct thorough job evaluations and market pricing using Aon Radford as the primary survey source, along with other providers (e.g., Mercer, WTW, Culpepper) • Deliver strategic guidance to HR Business Partners, Talent Acquisition, and business leaders to maintain market competitiveness while reinforcing internal equity • Support pricing for new roles, promotions, reorganizations, and structural changes • Partner with Finance and Sales Operations to support the design, operation, and governance of commission and incentive compensation plans • Assist with plan modeling, cost analysis, and scenario testing to ensure pay‑for‑performance alignment and financial sustainability • Review commission structures to ensure consistency with job levels, pay mix, and compensation philosophy • Support execution of annual compensation processes, including merit increases and incentive programs, ensuring accuracy, consistency, and alignment with organizational goals • Analyze outcomes for equity, compression, and competitiveness, and support leadership review discussions • Serve as a key point of contact for HR teams across regions, providing day‑to‑day guidance on compensation inquiries and ensuring consistent application of policies and practices • Provide subject‑matter‑expert guidance to HR Business Partners, Talent Acquisition, managers, and employees to support informed decision‑making • Regularly audit compensation data in Workday HCM to ensure accuracy; investigate and resolve discrepancies • Maintain documentation, controls, and audit‑ready records appropriate for a public company environment • Contribute to ad‑hoc analyses and strategic compensation initiatives that support business needs and enhance program effectiveness • Develop compensation reporting and analytics to provide clear, actionable insights for HR, Finance, and leadership • Support continuous improvement of compensation processes, tools, and governance

• Own and define the strategic roadmap for the Identity & Data Layer, covering the full lifecycle (ingest → resolve → enrich → activate), with clear accountability for scalability, accuracy, latency, and reliability SLAs. • Lead and inspire a team of ~50 engineers, • Own the evolution of identity resolution and identity graph systems, advancing deterministic and probabilistic matching, cross-channel identity, and real-time enrichment as core competitive capabilities. • Drive the evolution • Collaborate cross-functionally with AI, marketing, and product teams to ensure seamless integration of identity services across Zeta’s platform. • Establish the data layer as the context engine for Zeta’s AI-native platform, enabling real-time features, embeddings, and data access for models, agents, and downstream applications. • Benchmark against industry leaders and innovate ahead of the market in identity solutions. • Ensure compliance with privacy and data governance standards (e.g., CCPA, GDPR). • Recruit, mentor, and develop top talent, while creating a strong succession plan for critical roles. • Partner with executive leadership on strategy, investment, and prioritization, aligning platform evolution with business outcomes and long-term scalability. • Collaborate with DevEx and AI Enablement teams to drive adoption of AI-native engineering practices across the data layer, improving developer productivity, code quality, and system evolution velocity.

• Own full-cycle enterprise sales across net-new retail and commerce accounts • Develop and execute account strategies targeting large retailers and omnichannel brands • Consistently exceed quota across complex, multi-product deals • Lead conversations around customer data unification (CDP/CRM) • Position Publisher Cloud as the foundation for customer intelligence and engagement orchestration • Help retailers activate first-party data across owned channels and paid media • Extend CRM/CDP conversations into retail media network enablement • Build relationships with CMOs and develop ROI-driven business cases • Partner with Solutions Consulting and align with Product Marketing