ZOE.COM

• Own ZOE-wide campaign delivery • Run end-to-end delivery of integrated campaigns across ZOE marketing • Own the “moments” calendar across brand, product, and growth initiatives • Bring order, pace, and accountability to multiple live campaigns at once • Translate marketing strategy into clear, actionable campaign plans • Align stakeholders, channel owners, and timelines into one coherent execution plan • Write high-quality briefs that set teams up for excellent execution • Use AI to speed up planning, structuring, and iteration • Collaborate with creative teams to deliver high-quality multi-channel content • Support execution across social, email, paid, blog, and partnership assets • Ensure output is consistent with strategy and audience insight • Monitor campaign performance across channels • Turn data into clear insights and actions • Embed AI into everyday campaign workflows

• Coordinate podcast recordings from planning through to publication • Manage guest communications, scheduling and recording logistics • Research guests, topics and audience interests • Create guest briefs, prep documents and research summaries • Manage production tracking, release forms, documentation and operational processes • Support episode publishing across podcast and video platforms • Manage metadata, quality checks, reporting dashboards, and the performance trends to help improve the podcast

• Analyse spend, evaluate channel performance, and help set CPA targets • Support end-to-end forecasting using warehouse data and statistical trends • Partner with Financial Control team for seamless budget-setting • Collaborate across Ops and Marketing to improve unit economics • Provide clear, actionable commentary for leadership team

• Collaborate closely with Product, Design, and Analysts • Take ownership of ambiguous technical problems • Balance speed and quality of mobile architecture • Mentor and support teammates through code reviews • Ship to production frequently with quick iterations

• Own the data platform that powers ZOE's commercial decision-making • Design high-quality website data layers • Manage GTM/sGTM containers and marketing platform conversion signals • Write JavaScript and deploy infrastructure

• Own data platform for commercial decision-making • Design high-quality website data layers • Manage GTM/sGTM containers • Partner with engineers for event tracking • Build, maintain, and improve data pipelines • Manage CMP integration with GTM Consent Mode

• Developing a best-in-class, beautiful website that is fully performant and on-brand. • Collaborating on API design and occasionally implementing backend changes to support new front-end functionality. • Working hand-in-hand with UX Designers to turn high-fidelity mocks into fluid, accessible, and performant components. • Writing clean, testable code and contributing to our shared component libraries and design systems. • Shipping to production regularly (ideally daily) and using data/feedback to refine the user journey. • Supporting and learning from senior engineers while mentoring others as you grow into a technical owner.

• Partner with leaders to translate commercial priorities into practical people strategies that support growth and performance. • Act as a trusted advisor to managers and leadership teams, bringing sound judgment and a pragmatic approach to decision-making. • Support organisational design and scaling decisions, helping teams remain effective, agile, and aligned to evolving business needs. • Navigate complex people challenges by balancing commercial priorities, employee experience, and risk. • Coach and challenge leaders to strengthen accountability, decision-making, and team performance. • Lead complex employee relations matters end-to-end, acting as a senior escalation point for the business. • Provide practical, commercially balanced guidance aligned with UK employment law and internal principles. • Support managers through sensitive situations, building their confidence to handle people matters fairly and effectively. • Coach leaders through difficult conversations, performance concerns, and workplace challenges with empathy and clarity. • Own and evolve manager and leadership development across the business, building approaches that scale with growth.

• Optimise the growth journey: Analyse our acquisition funnel — from ad spend through quiz, signup, and activation — to find where we're leaking users and where small changes compound into big wins. Help us reach millions efficiently. • Run high-quality experiments: Design and analyse experiments across product and growth surfaces. Bring statistical rigour — (sequential testing, CUPED, uplift) to help us learn faster without sacrificing quality. • Shape strategy through metrics: Build and evolve metrics across acquisition, activation, engagement, retention, and monetisation. Surface the risks and leverage points that change what we prioritise. • Predict & Influence User Behaviour: Use causal and inferential methods (e.g., uplift modelling, regression, survival analysis) to move beyond "what happened" to "why." Develop lightweight ML models and segmentations that identify the specific levers driving long-term retention, conversion, and LTV. • Collaborate with Leadership: Act as a trusted analytics partner for the growth domain. You’ll communicate complex insights to senior stakeholders (including the C-suite), providing the data-driven confidence needed to shape company strategy. • Elevate our foundations: Work with dbt and our instrumentation layers to ensure the data we rely on is high-quality. You’ll help design data systems that serve multiple use cases across the team. • Apply a "So What?" Filter: We value clarity over complexity. You’ll be empowered to choose the simplest effective solution and pivot quickly when a hypothesis is disproven.

• Own creating and briefing ads that perform • Translate data into creative direction • Own monitoring of market activity • Conduct ongoing competitor research