• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. • Perform in-depth keyword research, competitor analysis, and opportunity discovery. • Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. • Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability. • Build and manage high-quality backlink acquisition strategies. • Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. • Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. • Structure content to directly answer user questions. • Implement FAQ schema and Q&A structured data. • Improve visibility in zero-click search experiences. • Optimize content to be cited and referenced by AI search engines and generative assistants. • Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles. • Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI. • Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. • Monitor AI citations, entity recognition, and topical authority. • Use AI tools to scale research, content creation, and optimization workflows. • Plan and manage a content calendar aligned with business goals and keyword opportunities. • Write and optimize blog posts, landing pages, case studies, and service pages. • Collaborate with designers and developers to publish engaging content. • Ensure all content follows SEO best practices and conversion-focused copywriting principles. • Plan, launch, and optimize campaigns using Google Ads. • Conduct keyword and audience targeting research. • Manage ad copy, bidding strategies, budgets, and landing page optimization. • Track and improve ROAS, CPA, and conversion rates. • Analyze traffic, rankings, leads, and campaign performance. • Build dashboards using Google Analytics, Looker Studio, and CRM tools. • Present actionable recommendations and monthly reports.

• Own the strategic direction of complex Paid Search setups and international client accounts • Develop and evolve cross-channel Paid Search and full-funnel strategies • Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability • Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights • Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined • Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders • Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development • Enable, mentor, and support team members in their day-to-day operational work • Lead pitches, client presentations, and internal knowledge-sharing formats

• Edit and assemble paid social video content using existing assets, including UGC, creator content, and brand materials. • Apply motion graphics, text treatments, sound, and transitions to enhance performance and engagement. • Design static assets and variations for paid social campaigns when required. • Contribute ideas and creative concepts from the early stages of projects, collaborating with the creative team. • Ensure all content aligns with platform best practices for channels such as Meta, TikTok, and other paid placements. • Stay up to date on social trends, including formats, text styles, sound design, and platform-native behaviors. • Support the production of multiple content variations optimized for testing and performance. • Maintain consistency with brand guidelines while adapting creative to social-first formats. • Execute revisions and edits based on feedback from stakeholders.

• Own paid media strategy and execution across multiple client accounts • Manage and optimize Google Ads and Meta campaigns for performance and ROI • Oversee conversion tracking, attribution, and lead quality analysis • Identify growth opportunities and proactively solve performance issues • Develop campaign structures, testing frameworks, and optimization strategies • Guide ad copy, messaging, creative direction, and landing page improvements • Analyze performance data and translate insights into clear action plans • Lead client communication and confidently present results and recommendations • Help mentor and guide junior media buyers while remaining hands-on • Build and improve workflows using AI tools and automation where appropriate • Collaborate with internal team members, designers, and contractors to execute campaigns effectively • Create systems, processes, and documentation that improve delivery quality and efficiency • Build scalable systems, SOPs, and operational frameworks that improve consistency, quality and team performance