Agência Tribo

• Execute, monitor, and optimize paid media campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads; • Collaborate in building acquisition strategies with the Growth team; • Design and oversee marketing and sales funnels for B2B clients; • Monitor the full lead journey, from generation to conversion into opportunities and sales; • Configure, monitor, and optimize relationship and nurture automations; • Analyze performance metrics and identify conversion bottlenecks; • Develop tests, hypotheses, and optimization plans to improve performance; • Prepare reports and present strategic insights to clients and internal teams; • Ensure lead quality, focusing on efficiency in addition to volume; • Contribute to demand generation for the Tribe, supporting the agency’s growth initiatives.

• Act as the link between clients and the agency, ensuring swift and effective communication. • Develop and maintain strategic relationships with clients. • Prepare briefs and assign tasks to the team. • Track deadlines and deliverables, ensuring alignment with expectations. • Lead online meetings with clients. • Present performance reports and support results analysis. • Monitor KPIs, NPS and churn, identifying improvement opportunities. • Map needs and develop strategic action plans. • Identify upsell opportunities to expand contracted services.