Nile Bits, LLC.

• Design, develop, and implement new functionality for decoupled backend services • Maintain, enhance, and refactor existing backend applications to improve scalability, reliability, and maintainability • Analyze and optimize application performance, database queries, and overall system efficiency • Take ownership of backend services throughout their lifecycle, including architecture, deployment, production support, monitoring, and continuous improvement • Participate actively in technical design discussions, solution architecture, and project planning sessions • Collaborate with engineers, product managers, and stakeholders to deliver high-quality software solutions • Review code, provide constructive feedback, and champion engineering best practices through peer collaboration • Mentor and support other team members by sharing technical expertise and assisting with complex engineering challenges • Troubleshoot production issues using profiling, monitoring, logging, and diagnostic tools • Produce and maintain clear technical documentation, architectural diagrams, and design specifications • Evaluate emerging technologies and recommend improvements to the engineering stack where appropriate • Effectively utilize AI-powered development tools (such as Claude Code, GitHub Copilot, or Codex) to accelerate software development while ensuring code quality, correctness, security, and maintainability.

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. • Perform in-depth keyword research, competitor analysis, and opportunity discovery. • Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. • Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability. • Build and manage high-quality backlink acquisition strategies. • Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. • Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. • Structure content to directly answer user questions. • Implement FAQ schema and Q&A structured data. • Improve visibility in zero-click search experiences. • Optimize content to be cited and referenced by AI search engines and generative assistants. • Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles. • Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI. • Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. • Monitor AI citations, entity recognition, and topical authority. • Use AI tools to scale research, content creation, and optimization workflows. • Plan and manage a content calendar aligned with business goals and keyword opportunities. • Write and optimize blog posts, landing pages, case studies, and service pages. • Collaborate with designers and developers to publish engaging content. • Ensure all content follows SEO best practices and conversion-focused copywriting principles. • Plan, launch, and optimize campaigns using Google Ads. • Conduct keyword and audience targeting research. • Manage ad copy, bidding strategies, budgets, and landing page optimization. • Track and improve ROAS, CPA, and conversion rates. • Analyze traffic, rankings, leads, and campaign performance. • Build dashboards using Google Analytics, Looker Studio, and CRM tools. • Present actionable recommendations and monthly reports.

• Deliver support services in accordance with established Service Level Agreements (SLAs) and Performance Level Agreements (PLAs) • Troubleshoot and resolve issues related to software functionality, user access, and system configuration • Escalate complex incidents to development or technical teams and monitor progress through resolution • Document issues, root causes, and solutions in the support ticketing system • Educate clients on product features, updates, and best practices through documentation, webinars, and virtual meetings • Gather and analyze client integration requirements • Install, configure, and integrate software solutions with client systems and third-party platforms • Collaborate with development teams to design, test, and validate new integrations • Create and maintain business and technical documentation for deployment and integration processes • Provide post-implementation support and optimize system performance • Serve as the technical liaison between clients, internal teams, and external vendors • Support the sales team by providing technical input during pre-sales discussions • Share customer feedback with product and engineering teams to guide future enhancements • Maintain and manage software configuration across integrated environments • Identify opportunities to streamline support processes and improve customer satisfaction • Stay current with emerging technologies, integration methods, and support best practices • Participate in ongoing training to strengthen product and technical knowledge

• Provide high-quality customer support and deliver seamless software integrations across client environments. • Work closely with customers, internal development teams, and third-party vendors to ensure successful deployment, configuration, and ongoing optimization of enterprise software solutions. • Troubleshoot and resolve issues related to software functionality, user access, and system configuration. • Escalate complex incidents to development or technical teams and monitor progress through resolution. • Document issues, root causes, and solutions in the support ticketing system. • Educate clients on product features, updates, and best practices through documentation, webinars, and virtual meetings. • Gather and analyze client integration requirements. • Install, configure, and integrate software solutions with client systems and third-party platforms. • Collaborate with development teams to design, test, and validate new integrations. • Create and maintain business and technical documentation for deployment and integration processes. • Provide post-implementation support and optimize system performance. • Serve as the technical liaison between clients, internal teams, and external vendors. • Support the sales team by providing technical input during pre-sales discussions. • Share customer feedback with product and engineering teams to guide future enhancements. • Maintain and manage software configuration across integrated environments. • Contribute to project analysis and delivery activities when needed. • Identify opportunities to streamline support processes and improve customer satisfaction. • Stay current with emerging technologies, integration methods, and support best practices. • Participate in ongoing training to strengthen product and technical knowledge.

• Deliver support services in accordance with established Service Level Agreements (SLAs) and Performance Level Agreements (PLAs). • Troubleshoot and resolve issues related to software functionality, user access, and system configuration. • Escalate complex incidents to development or technical teams and monitor progress through resolution. • Document issues, root causes, and solutions in the support ticketing system. • Educate clients on product features, updates, and best practices through documentation, webinars, and virtual meetings. • Gather and analyze client integration requirements. • Install, configure, and integrate software solutions with client systems and third-party platforms. • Collaborate with development teams to design, test, and validate new integrations. • Create and maintain business and technical documentation for deployment and integration processes. • Provide post-implementation support and optimize system performance. • Serve as the technical liaison between clients, internal teams, and external vendors. • Support the sales team by providing technical input during pre-sales discussions. • Share customer feedback with product and engineering teams to guide future enhancements. • Maintain and manage software configuration across integrated environments. • Contribute to project analysis and delivery activities when needed. • Identify opportunities to streamline support processes and improve customer satisfaction. • Stay current with emerging technologies, integration methods, and support best practices. • Participate in ongoing training to strengthen product and technical knowledge.

• Design, fine-tune, and optimize advanced machine learning models for Arabic voice applications. • Work across the full development lifecycle, from data pipeline construction and model experimentation to inference optimization and production deployment. • Benchmark and evaluate TTS and ASR models using Arabic-specific test sets, measuring metrics such as Word Error Rate (WER), naturalness, and dialect coverage. • Fine-tune generative models for voice cloning, zero-shot speaker adaptation, and speech synthesis. • Build and maintain Arabic-focused data pipelines, including: Audio collection and preprocessing Diacritization (Tashkil) Data cleaning and augmentation. • Optimize model inference for production environments using: Quantization KV-cache tuning Streaming inference techniques. • Integrate and evaluate complete speech-to-speech conversational pipelines. • Conduct experiments based on recent research papers and convert findings into production-ready solutions. • Collaborate with engineering and product teams to deploy robust and scalable speech systems.

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. • Perform in-depth keyword research, competitor analysis, and opportunity discovery. • Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. • Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability. • Build and manage high-quality backlink acquisition strategies. • Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. • Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. • Structure content to directly answer user questions. • Improve visibility in zero-click search experiences. • Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. • Plan and manage a content calendar aligned with business goals and keyword opportunities. • Write and optimize blog posts, landing pages, case studies, and service pages. • Collaborate with designers and developers to publish engaging content. • Analyze traffic, rankings, leads, and campaign performance. Build dashboards using Google Analytics, Looker Studio, and CRM tools.

• Design and develop scalable backend systems using PHP, Node.js, and TypeScript • Build and maintain APIs using REST, GraphQL, and gRPC • Lead backend architecture discussions and define engineering standards • Design systems from the ground up and scale existing systems safely • Implement event-driven architectures using Kafka • Work with PostgreSQL, MySQL, MongoDB, Redis, and DynamoDB • Deploy and manage services on AWS or GCP • Containerize applications using Docker and orchestrate with Kubernetes • Contribute to AI-enabled product development and AI-ready backend design • Mentor developers and enforce backend best practices

• Configure and implement ServiceNow CSM modules including Case Management, Customer Service Portal, Knowledge Management, and Service Catalog integration. • Design and optimize case lifecycle workflows, SLAs, assignment rules, escalation models, and entitlement configurations. • Configure Agent Workspace for CSM to improve agent productivity and user experience. • Implement and maintain domain separation (if applicable) across business units or entities. • Perform platform administration tasks including user management, role-based access control (RBAC), groups, and security policies. • Manage incident, problem, and change processes related to CSM operations. • Maintain data integrity across CSM tables, customer accounts, contacts, and service offerings. • Support release management activities including testing, deployment validation, and post-release stabilization. • Support integrations between CSM and other ServiceNow modules (ITSM, ITOM, HRSD) where required. • Configure inbound/outbound email actions, REST/SOAP integrations, and third-party connectors. • Enable workflow automation using Flow Designer and Business Rules to streamline customer case resolution. • Develop dashboards and performance analytics reports for case trends, SLA compliance, and agent performance. • Monitor operational KPIs and recommend improvements to enhance service quality and customer satisfaction. • Identify optimization opportunities across customer journeys and service delivery models. • Support enhancements, upgrades, and new feature rollouts within the CSM module. • Act as a functional SME for CSM processes and provide guidance to stakeholders.

• Lead the migration from Chakra UI v2.8 to Radix UI / Base UI with shadcn and Tailwind CSS • Architect and maintain a scalable, extensible design system • Design and optimize complex React component architectures for dynamic website builder environments • Implement SSR and React Server Components using Next.js App Router • Ensure high performance across deeply nested dynamic component trees • Prevent unnecessary re-renders and optimize rendering lifecycle behavior • Design and manage scalable state architectures using Redux and/or Zustand • Model normalized state, slice-based architecture, and undo/redo systems • Define local vs global state boundaries for optimal performance • Implement drag-and-drop state handling, optimistic updates, and layout persistence • Establish strict TypeScript patterns across large UI surfaces • Design token-driven theming strategies including dark mode and brand themes • Enforce accessibility standards including ARIA compliance, keyboard navigation, and focus management • Optimize bundle size, apply code splitting, and implement lazy loading strategies • Implement virtualization and event debouncing for high-frequency UI interactions • Define frontend architectural boundaries across primitives, design system, editor logic, and runtime rendering layers • Plan and execute incremental UI migration strategies with feature flags and compatibility adapters • Define and implement testing strategies including unit, integration, visual regression, accessibility, and E2E testing • Improve developer experience through CI/CD improvements, monorepo optimization, and build performance enhancements • Maintain design system documentation using Storybook • Mentor engineers on state isolation, accessibility best practices, and scalable component APIs • Conduct architectural RFCs and review code to ensure long-term platform stability • Balance product flexibility and constraint in a complex website builder environment • Ensure backward compatibility and extensibility across evolving UI layers