• Own ZOE-wide campaign delivery • Run end-to-end delivery of integrated campaigns across ZOE marketing • Own the “moments” calendar across brand, product, and growth initiatives • Bring order, pace, and accountability to multiple live campaigns at once • Translate marketing strategy into clear, actionable campaign plans • Align stakeholders, channel owners, and timelines into one coherent execution plan • Write high-quality briefs that set teams up for excellent execution • Use AI to speed up planning, structuring, and iteration • Collaborate with creative teams to deliver high-quality multi-channel content • Support execution across social, email, paid, blog, and partnership assets • Ensure output is consistent with strategy and audience insight • Monitor campaign performance across channels • Turn data into clear insights and actions • Embed AI into everyday campaign workflows

• Execute, monitor, and optimize paid media campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads; • Collaborate in building acquisition strategies with the Growth team; • Design and oversee marketing and sales funnels for B2B clients; • Monitor the full lead journey, from generation to conversion into opportunities and sales; • Configure, monitor, and optimize relationship and nurture automations; • Analyze performance metrics and identify conversion bottlenecks; • Develop tests, hypotheses, and optimization plans to improve performance; • Prepare reports and present strategic insights to clients and internal teams; • Ensure lead quality, focusing on efficiency in addition to volume; • Contribute to demand generation for the Tribe, supporting the agency’s growth initiatives.

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. • Perform in-depth keyword research, competitor analysis, and opportunity discovery. • Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. • Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability. • Build and manage high-quality backlink acquisition strategies. • Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. • Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. • Structure content to directly answer user questions. • Implement FAQ schema and Q&A structured data. • Improve visibility in zero-click search experiences. • Optimize content to be cited and referenced by AI search engines and generative assistants. • Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles. • Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI. • Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. • Monitor AI citations, entity recognition, and topical authority. • Use AI tools to scale research, content creation, and optimization workflows. • Plan and manage a content calendar aligned with business goals and keyword opportunities. • Write and optimize blog posts, landing pages, case studies, and service pages. • Collaborate with designers and developers to publish engaging content. • Ensure all content follows SEO best practices and conversion-focused copywriting principles. • Plan, launch, and optimize campaigns using Google Ads. • Conduct keyword and audience targeting research. • Manage ad copy, bidding strategies, budgets, and landing page optimization. • Track and improve ROAS, CPA, and conversion rates. • Analyze traffic, rankings, leads, and campaign performance. • Build dashboards using Google Analytics, Looker Studio, and CRM tools. • Present actionable recommendations and monthly reports.

• Own the strategic direction of complex Paid Search setups and international client accounts • Develop and evolve cross-channel Paid Search and full-funnel strategies • Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability • Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights • Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined • Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders • Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development • Enable, mentor, and support team members in their day-to-day operational work • Lead pitches, client presentations, and internal knowledge-sharing formats