• Own the positioning and messaging for every product in the portfolio, from flagship platforms to new launches. • Develop differentiated narratives that work across audiences: superintendents, school technology directors, data and privacy leaders, and curriculum leaders. • Define and evolve the category story, establishing ClassLink as the leader in the spaces that matter most. • Build the messaging frameworks, value propositions, and proof points that every other team pulls from as the single source of truth. • Own the go-to-market plan for every product and feature launch, from strategy through coordinated execution. • Quarterback cross-functional launches, aligning product, demand generation, creative, customer marketing, and sales around a single timeline and message. • Define audience segmentation, launch sequencing, success metrics, and the handoffs that make a launch feel coordinated inside and outside the company. • Build a repeatable launch framework so every release gets sharper, not slower. • Act as a key partner to Product, Sales, Demand Generation, Customer Marketing, and Creative leaders, translating product strategy into clear go-to-market plans. • Direct creative briefs for product pages, campaigns, and launch assets, ensuring every piece reflects approved positioning. • Provide grounded, honest feedback from the market back into product, marketing, and leadership conversations. • Create the tools that help the field sell: talk tracks, battle cards, objection handling, demo scripts, and one-pagers. • Own competitive intelligence: monitor the market, maintain a living competitive picture, and brief leadership and sales on what is changing and why it matters. • Translate wins, losses, and field feedback into sharper positioning and better tools. • Develop and maintain a deep understanding of how districts buy, who influences the decision, and what each buyer cares about. • Build and refine buyer personas, message maps, and the research that grounds positioning in the customer's reality, not internal language. • Partner with Product on roadmap and pricing decisions, bringing the voice of the buyer into planning early. • Run win/loss analysis and customer research to validate positioning and surface opportunities.

• Deliver ad creative concepts and iterations that align with key KPIs for multiple products • Support and improve the creative production pipeline in close collaboration with User Acquisition Managers • Manage and grow the Creative Marketing team, including Designers and Creative Marketing Lead • Plan and coordinate team workflows to ensure timely and effective output • Track and report on the performance of creatives and team members • Set up and maintain efficient creative marketing processes • Develop and refine a testing methodology for ad creatives to improve performance and scalability • Motivate the team through regular meetings, feedback sessions, and performance checkpoints

• This role leads the content engine behind that strategy. • You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica. • You'll lead our thought leadership strategy, with a clear point of view about what separates serious legal AI from the rest. • You'll report to the VP of Marketing - Legal and Government, and partner closely with Brand, Demand Generation, Thomson Reuters Institute, Communications, Product, and Sales leadership. • You'll lead a team of writers, strategists, and producers. • A defined editorial point of view that's recognized in the market, measured through share of voice. • Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio. • A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.

• Own the overarching marketing vision, roadmap, and OKRs across Brand, Growth, Social, and B2B. • Architect localized, multi-market go-to-market strategies respecting unique cultural nuances. • Partner directly with the CEO and C-suite as the primary marketing liaison. • Own XCEED’s global positioning, narrative, and identity. • Scale PR, thought leadership, and industry presence for XCEED. • Guide high-impact owned events and partnerships. • Oversee performance marketing, CRM automation, and optimization across the user funnel. • Champion a strict, dashboard-driven culture of attribution and reporting. • Lead, mentor, and scale leadership across Partnerships, Social, Brand, and Growth.