• Deliver ad creative concepts and iterations that align with key KPIs for multiple products • Support and improve the creative production pipeline in close collaboration with User Acquisition Managers • Manage and grow the Creative Marketing team, including Designers and Creative Marketing Lead • Plan and coordinate team workflows to ensure timely and effective output • Track and report on the performance of creatives and team members • Set up and maintain efficient creative marketing processes • Develop and refine a testing methodology for ad creatives to improve performance and scalability • Motivate the team through regular meetings, feedback sessions, and performance checkpoints

• This role leads the content engine behind that strategy. • You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica. • You'll lead our thought leadership strategy, with a clear point of view about what separates serious legal AI from the rest. • You'll report to the VP of Marketing - Legal and Government, and partner closely with Brand, Demand Generation, Thomson Reuters Institute, Communications, Product, and Sales leadership. • You'll lead a team of writers, strategists, and producers. • A defined editorial point of view that's recognized in the market, measured through share of voice. • Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio. • A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.

• Own the overarching marketing vision, roadmap, and OKRs across Brand, Growth, Social, and B2B. • Architect localized, multi-market go-to-market strategies respecting unique cultural nuances. • Partner directly with the CEO and C-suite as the primary marketing liaison. • Own XCEED’s global positioning, narrative, and identity. • Scale PR, thought leadership, and industry presence for XCEED. • Guide high-impact owned events and partnerships. • Oversee performance marketing, CRM automation, and optimization across the user funnel. • Champion a strict, dashboard-driven culture of attribution and reporting. • Lead, mentor, and scale leadership across Partnerships, Social, Brand, and Growth.

• Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ). • Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions. • Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets. • Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message. • Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events. • Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies. • Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts. • Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps. • Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams. • Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth.