• Conduct comprehensive SEO audits and identify growth opportunities. • Optimize on-page SEO across key website pages. • Improve metadata, internal linking, site structure, and technical SEO. • Monitor keyword rankings, search visibility, and organic traffic. • Develop and execute SEO strategies that improve search performance. • Implement best practices for AI-powered search optimization. • Optimize website content for Answer Engine Optimization (AEO). • Research emerging AI search technologies and trends. • Develop strategies that improve authority, relevance, and discoverability across AI platforms. • Conduct keyword and topic research. • Develop SEO-driven content calendars and content strategies. • Improve existing website content to increase search rankings and engagement. • Identify opportunities for new content development.

• Own organic content performance • Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company • Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B • Partner with regional marketing teams to ensure global strategy translates into locally relevant execution • Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle • Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking • Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy • Track and report on organic traffic, keyword rankings, content engagement and conversion performance • Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact • Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices • Embed SEO thinking into the content creation process alongside copywriters, designers and editors • Work with the Martech, Demand Generation and Campaign teams to support the full funnel • Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals

• Design and build systems that auto-generate content (starting with blog posts) from product updates, sales enablement material, and recurring customer questions • Apply a 95% automation / 5% human refinement approach - using AI to do the heavy lifting, while your editorial judgment is what keeps quality high and prevents AI-generated spam • Own SEO and GEO strategy together: keyword and topic targeting, on-page optimization, and getting parcelLab cited in AI-generated answers on post-purchase and returns queries • Manage content across multiple channels - blog, LinkedIn, social, and website copy - coordinating visual content needs along the way • Mine existing sources for content opportunities: product marketing's Notion pages, sales enablement decks, product release notes, and real customer inquiries • Collaborate closely with Product Marketing (content angles and positioning), Creative (visual content), and Web Development (on-site implementation) to ship consistently • Continuously refine the automation systems themselves as you learn what works

• Understand target audiences through independent research and interviews • Conduct keyword, content, and competitor research • Create content plans for clients and optimize copy • Build and maintain AI-driven content workflows • Work closely with Senior Strategists on strategy and topic prioritization • Publish content in various content management systems (primarily Webflow and WordPress)