• Design and build systems that auto-generate content (starting with blog posts) from product updates, sales enablement material, and recurring customer questions • Apply a 95% automation / 5% human refinement approach - using AI to do the heavy lifting, while your editorial judgment is what keeps quality high and prevents AI-generated spam • Own SEO and GEO strategy together: keyword and topic targeting, on-page optimization, and getting parcelLab cited in AI-generated answers on post-purchase and returns queries • Manage content across multiple channels - blog, LinkedIn, social, and website copy - coordinating visual content needs along the way • Mine existing sources for content opportunities: product marketing's Notion pages, sales enablement decks, product release notes, and real customer inquiries • Collaborate closely with Product Marketing (content angles and positioning), Creative (visual content), and Web Development (on-site implementation) to ship consistently • Continuously refine the automation systems themselves as you learn what works

• Understand target audiences through independent research and interviews • Conduct keyword, content, and competitor research • Create content plans for clients and optimize copy • Build and maintain AI-driven content workflows • Work closely with Senior Strategists on strategy and topic prioritization • Publish content in various content management systems (primarily Webflow and WordPress)

• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance • Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders • Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites • Write effective web copy for the purposes of marketing websites in diverse verticals • Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues. • Perform weekly analyses with Google Search Console and other tools to track and monitor changes • Create beautiful spreadsheets that will drive recommendations and tell stories • Brainstorm test ideas and experiments to improve overall search presence, content and user experience • Do whatever it takes to grow the online presence of our clients • Coordinate and oversee SEO-based content creation • Generate creative link building ideas to develop as content and pitch to journalists/bloggers

Role Description This role will be responsible for driving demand and delivering top line growth. The candidate will be responsible for the development and execution of integrated, multi-step marketing programs supporting revenue and brand goals. They will lead cross-functional teams to drive collaboration with sales, customer success managers and key stakeholders. The ideal candidate brings experience with outbound marketing, particularly demand generation in a B2B, for fundraising software or software that serves nonprofits and associations. Reporting to the Manager, Integrated Marketing, the Integrated Marketing Manager will create and execute effective and results-oriented integrated marketing campaigns, such as email, webinars and events to build pipeline and grow the company’s business. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution. - Develop and execute measurable demand creation programs that drive revenue through direct sales team - Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content - Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets - Work closely with content and design teams to create landing pages for campaign CTAs - Work closely with Marketing Operations on mapping marketing database segmentation to personas - Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them - Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking - Analyze tactical campaign performance for continuous improvement - Facilitate a marketing program retrospective following completion of each marketing program - Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action - Become an expert on the company's lead funnel - Other job duties as assigned by the manager Qualifications - 3 to 5 years of experience in B2B marketing programs - Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems - Experience with creating compelling messages that drive interest and conversions - Ability to understand how strategic objectives translate into market-specific programs - Demonstrated ability to implement with extreme attention to detail Requirements - Ability to define and manage projects involving multiple stakeholders - Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus) - Familiarity with principles of B2B marketing - Audience development experience a plus - Legally eligible to work in the country in which the position is located Characteristics - Proactive self-starter, intrinsically motivated - Intelligent, with strong critical thinking skills - Ability to think strategically, paired with high attention to detail in execution - Positive, can-do attitude - Ability to prioritize multiple projects simultaneously, naturally high RPM - Strong interpersonal skills a must; values influencing & building relationships - Collaborative team player, yet also comfortable working independently Education, Certificates, Licenses, & Registrations - Bachelor's degree required with emphasis on marketing, business or communications preferred. Benefits - Medical, Dental & Vision Benefits - 401(k) Savings Plan with Company Match - Flexible Planned Paid Time Off - Generous Sick Leave - Inclusive & Welcoming Environment - Purpose-Driven Culture - Work-Life Balance - Commitment to Community Involvement - Employer-Paid Parental Leave - Employer-Paid Short-Term Disability - Remote Work Flexibility