• Lead enterprise brand marketing strategy and execution to drive awareness, engagement, and reputation. • Serve as SME to advise on audience, campaigns, channels, and optimization. • Partner cross-functionally to translate brand strategy into integrated, impactful programs. • Identify opportunities to enhance visibility, positioning, and audience engagement. • Ensure alignment with enterprise business, communications, and reputation priorities. • Lead end-to-end paid media strategy across digital and emerging channels. • Develop audience segmentation and targeting to maximize effectiveness. • Deliver integrated campaigns across paid, owned, earned, and shared channels. • Establish measurement frameworks linking investments to business outcomes. • Evaluate emerging platforms, technologies, and approaches to improve performance. • Lead enterprise sponsorship and partnership strategy end-to-end. • Source, negotiate, and manage partnerships to strengthen brand visibility and reputation. • Develop integrated activation plans across channels. • Ensure alignment with enterprise priorities and measurable value delivery. • Implement frameworks to assess performance and guide investments. • Partner with Product Marketing and Commercial teams to drive best practices and innovation. • Lead agencies and external partners to ensure strategic and creative excellence. • Build and develop high-performing teams. • Establish scalable operating models, processes, and governance. • Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Role Description We are seeking a highly organized, proactive, and detail-oriented Marketing & Executive Virtual Assistant to support a growing leadership and business coaching practice. This role will focus on helping the founder consistently market her coaching services, manage administrative tasks, improve organization, and ensure important projects continue moving forward. This position is ideal for someone who enjoys supporting purpose-driven entrepreneurs, has strong marketing execution skills, and can take ownership of follow-up and project coordination without constant supervision. The successful candidate will act as a trusted right-hand support person who can help transform ideas into completed deliverables while maintaining the authentic voice and brand of the founder. Qualifications - Previous experience as a Virtual Assistant, Executive Assistant, Marketing Assistant, or similar role - Strong Canva skills - Social media content formatting and scheduling experience - Email marketing experience - Excellent written English communication skills - Strong attention to detail - Highly organized and process-oriented - Ability to work independently - Strong follow-up and accountability skills - Comfortable working with established brand guidelines - Experience supporting coaches, consultants, or service-based businesses is preferred Requirements - Proactive rather than reactive - Comfortable taking initiative - Organized and detail-oriented - Reliable and responsive - Strong communicator - Able to manage multiple priorities - Comfortable providing reminders and follow-up - Solutions-oriented - Professional and trustworthy - Able to preserve and protect a personal brand voice Benefits - Starting commitment: 10 hours per week - Long-term ongoing support - Flexible schedule with some overlap preferred - Ability to communicate via Slack, email, WhatsApp, and occasional meetings Growth Opportunity - Increased video editing support - Additional content marketing initiatives - Website management - Marketing project coordination - Expanded operational support Important Note - Client specifically wants a VA who can help keep projects moving forward, follow up on outstanding items, and remind her of pending tasks. - Client DOES NOT want: - Cold outreach - DM outreach - Sales outreach - Relationship-building done on her behalf - Someone writing completely from scratch in a generic marketing voice - Client DOES want: - Repurposing existing content - Preserving her authentic voice - Administrative support - Marketing execution - Graphic design support - Email marketing support - Someone who takes initiative

• Own the positioning and messaging for every product in the portfolio, from flagship platforms to new launches. • Develop differentiated narratives that work across audiences: superintendents, school technology directors, data and privacy leaders, and curriculum leaders. • Define and evolve the category story, establishing ClassLink as the leader in the spaces that matter most. • Build the messaging frameworks, value propositions, and proof points that every other team pulls from as the single source of truth. • Own the go-to-market plan for every product and feature launch, from strategy through coordinated execution. • Quarterback cross-functional launches, aligning product, demand generation, creative, customer marketing, and sales around a single timeline and message. • Define audience segmentation, launch sequencing, success metrics, and the handoffs that make a launch feel coordinated inside and outside the company. • Build a repeatable launch framework so every release gets sharper, not slower. • Act as a key partner to Product, Sales, Demand Generation, Customer Marketing, and Creative leaders, translating product strategy into clear go-to-market plans. • Direct creative briefs for product pages, campaigns, and launch assets, ensuring every piece reflects approved positioning. • Provide grounded, honest feedback from the market back into product, marketing, and leadership conversations. • Create the tools that help the field sell: talk tracks, battle cards, objection handling, demo scripts, and one-pagers. • Own competitive intelligence: monitor the market, maintain a living competitive picture, and brief leadership and sales on what is changing and why it matters. • Translate wins, losses, and field feedback into sharper positioning and better tools. • Develop and maintain a deep understanding of how districts buy, who influences the decision, and what each buyer cares about. • Build and refine buyer personas, message maps, and the research that grounds positioning in the customer's reality, not internal language. • Partner with Product on roadmap and pricing decisions, bringing the voice of the buyer into planning early. • Run win/loss analysis and customer research to validate positioning and surface opportunities.

• Deliver ad creative concepts and iterations that align with key KPIs for multiple products • Support and improve the creative production pipeline in close collaboration with User Acquisition Managers • Manage and grow the Creative Marketing team, including Designers and Creative Marketing Lead • Plan and coordinate team workflows to ensure timely and effective output • Track and report on the performance of creatives and team members • Set up and maintain efficient creative marketing processes • Develop and refine a testing methodology for ad creatives to improve performance and scalability • Motivate the team through regular meetings, feedback sessions, and performance checkpoints