• The Vice President of Corporate Marketing will serve as a strategic marketing partner to the CEO / Founder and executive team. • This leader will unify Paystand’s market narrative, brand architecture, product positioning, corporate communications, executive visibility, strategic events, employer brand, and AI-enabled marketing systems across the Group. • The mandate is to help Paystand show up as one company across products, geographies, acquisitions, customers, partners, candidates, investors, analysts, and employees. • This is a VP-level role with future CMO trajectory. Success will be earned through judgment, speed, clarity, executive partnership, AI-enabled leverage, and measurable contribution to revenue, retention, recruiting strength, and market authority.

• Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives • Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites • Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage • Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience, tailoring messaging to local media and cultural context • Proactively identify PR opportunities based on market trends, competitor activity, and industry insights • Execute targeted outreach campaigns that generate press coverage and authoritative backlinks • Balance Digital PR campaigns and traditional link-building to maximize visibility and impact • Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links • Track outreach success rates, backlink acquisition, and press coverage • Deliver regular reporting on earned media wins and link performance, with insights for optimization • Provide quarterly performance reports with actionable recommendations

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities. • Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell. • Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories. • Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes. • Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams. • Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints. • Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity. • Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

• Responsible for translating vertical expertise into channel sales and marketing ready enablement that empowers partners to position, sell, and win with Logitech solutions. • Act as the bridge between vertical strategy and partner execution—translating SME insights into tools that drive the right sales behaviors. • Create content that equips partner sales teams to confidently position Logitech solutions within specific vertical use cases, moving beyond product features to customer outcomes. • Develop and scale a suite of channel enablement assets, including vertical sales plays and solution narratives, discovery and qualification guides, objection handling frameworks, and competitive positioning. • Drive adoption of resources created to ensure partners can effectively learn, tell and sell. • Continuously refine content based on channel sales/marketing feedback, partner input, and performance insights to improve effectiveness and adoption. • Build plans that resonate with each vertical’s goal, regulations and terminology, and package partner marketing toolkits.