Outreach Marketing Specialist
Location
Poland
Posted
2 days ago
Salary
zł9K - zł9.8K / month
Seniority
Senior
Job Description
Outreach Marketing Specialist
BOLD
• Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives • Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites • Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage • Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience, tailoring messaging to local media and cultural context • Proactively identify PR opportunities based on market trends, competitor activity, and industry insights • Execute targeted outreach campaigns that generate press coverage and authoritative backlinks • Balance Digital PR campaigns and traditional link-building to maximize visibility and impact • Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links • Track outreach success rates, backlink acquisition, and press coverage • Deliver regular reporting on earned media wins and link performance, with insights for optimization • Provide quarterly performance reports with actionable recommendations
Job Requirements
- 3+ years of media relations experience
- Proficiency in Spanish, Portuguese, and English
- Deep understanding of the Spanish/Brazilian media landscape, PR trends, and best practices
- Strong writing, editing, and research skills, with attention to detail
- Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs
- Ability to thrive independently in a fast-paced, deadline-driven environment
Benefits
- Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD)
- Mental health support and resources
- Multisport Plus card (individual package, 100% paid by BOLD)
- Udemy Business access
- 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role)
- Flexible work hours (Each team has their own working habits and obligatory meetings)
- Workation (up to 10 working days a year within EEA)
- Equity in Company
- Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan
- Home office reimbursement (one-time equipment purchase, internet reimbursement)
- Benefits cafeteria platform
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