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Enabling people to do what they do best through innovative technology and digital experiences.
Global Channel Marketing Manager – Verticals
Location
Virginia
Posted
2 days ago
Salary
$116K - $177K / year
Seniority
Senior
Job Description
Global Channel Marketing Manager – Verticals
Logitech
• Responsible for translating vertical expertise into channel sales and marketing ready enablement that empowers partners to position, sell, and win with Logitech solutions. • Act as the bridge between vertical strategy and partner execution—translating SME insights into tools that drive the right sales behaviors. • Create content that equips partner sales teams to confidently position Logitech solutions within specific vertical use cases, moving beyond product features to customer outcomes. • Develop and scale a suite of channel enablement assets, including vertical sales plays and solution narratives, discovery and qualification guides, objection handling frameworks, and competitive positioning. • Drive adoption of resources created to ensure partners can effectively learn, tell and sell. • Continuously refine content based on channel sales/marketing feedback, partner input, and performance insights to improve effectiveness and adoption. • Build plans that resonate with each vertical’s goal, regulations and terminology, and package partner marketing toolkits.
Job Requirements
- Minimum 5+ years channel marketing experience.
- Channel, NPI, and campaign experience required.
- Ideally a "subject matter expert" (SME) with knowledge of vertical challenges, compliance requirements, and purchase journeys.
- Proven track record implementing integrated digital marketing campaigns for channel partners, providing guidance and consolidating results for learnings and future optimizations within a global organization.
- Bachelor’s Degree, preferably in a business, marketing, or communications field.
- Strong interpersonal and communication skills, proficient at establishing and nurturing effective relationships internally and externally.
- Proficient in B2B marketing technology tools such as Knak, SFDC, PRM systems, etc.
- Ability to independently structure and manage workflow and priorities.
Benefits
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Traditional and Roth 401(k) Plans
- Flexible Spending Accounts
- Employee Share Purchase Plan (ESPP)
- Basic and Additional Life Insurance
- Disability Coverage
- Adoption and Surrogacy Assistance
- Tuition Reimbursement Plans
- Commuter Benefits
- Paid Time Off
- Paid Holidays
- Bereavement Leave
- Paid Parental Leave
- Wellness Programs
- Health Savings Account Plans
- Access to Expert Medical Opinions
- Identity Theft Protection
- Breast Milk Delivery to Nursing Mothers on Business Travel
- Access to a Group Legal Plan
- Donations Matching Programs
- Employee Product Discounts
- Access to Auto, Home, and Pet Insurance
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