CSC Generation

• Drive execution against the product roadmap for core retail platforms, integrations, and data foundations; contribute to roadmap prioritization in partnership with the Director of Product. • Translate complex operational and business needs into scalable, reusable platform capabilities rather than bespoke solutions. • Lead product execution for OMS-adjacent capabilities including order lifecycle management, inventory visibility, fulfillment orchestration, routing, splits, cancellations, and returns. • Define and evolve integration patterns, APIs, and data contracts across OMS, POS, ERP, WMS, CEP, CDP, and analytics platforms. • Own requirements for eventing, instrumentation, and data quality standards; define and maintain the governance model for core data domains (customer, order, product, inventory). • Partner with Data and Analytics teams to enable reliable reporting, agent-enabled insights, self-serve analytics, and downstream activation for experimentation, measurement, and AI use cases. • Research, evaluate, and scorecard platform and vendor solutions with a critical eye on architecture, scalability, integration complexity, and total cost of ownership; provide feasibility analysis to inform build-vs-buy decisions. • Identify where AI or automation can reduce operational cost, improve data quality, or accelerate fulfillment outcomes. Evaluate solutions pragmatically and make the case for prioritizing them.

• Own the end-to-end testing lifecycle across Backcountry’s web, API, and mobile platforms. • Define scalable QA frameworks, automation strategies, and release validation standards that support a weekly deployment cadence. • Drive shift-left practices, integrating quality checks early in the SDLC to reduce downstream defect costs. • Maintain and improve functional, regression, and performance/load testing coverage using tools like Playwright, Postman, and JMeter. • Develop, coach, and grow QA engineers, fostering a culture of quality ownership and continuous improvement. • Influence quality practices across engineering teams, even without direct authority over every contributor. • Champion Playwright as the primary automation framework and expand coverage across web and API surfaces. • Integrate automation into CI/CD pipelines and support release validation processes, including occasional after-hours deployments.

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities. • Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell. • Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories. • Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes. • Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams. • Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints. • Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity. • Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities. • Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell. • Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories. • Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes. • Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams. • Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints. • Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity. • Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

• Drive the full close cycle to completion within the 5-day target window and continuously work to compress it • Prepare and post the complete slate of recurring journal entries — amortizations, prepaid schedules (insurance, advertising, IT, freight), and accruals (unpaid vendor bills, shipping, transportation fees, payroll, sales returns & allowances) • Own balance sheet reconciliations, intercompany entries, reclasses, and cash/bank entries across accounts (Ramp, Stripe, sales tax, and bank transactions) • Process all payroll-related journal entries • Coordinate cross-functional close inputs (inventory, delayed revenue, loyalty true-ups, intercompany files) and keep the critical path moving • Maintain close documentation, checklists, and the journal-entry support library; ensure SOX-style controls and a clean audit trail • Own AP operations end-to-end: bill processing, payment proposals, aging management, and vendor account reconciliation • Serve as the financial point of contact for vendors — fulfill reporting requests, reconcile statements, and resolve short-pay, allowance, and credit disputes with clean, data-backed analysis • Provide financial documentation for vendor credit-line and partnership discussions in coordination with merchandising/buying teams and leadership • Partner with merchandising/buying teams on vendor policy matters (allowances, restock, returns) • Use AI as a daily tool — and Python where it helps — to eliminate manual accounting work, automating JE preparation, reconciliations, AP workflows, and vendor reporting • Champion an AI-first approach to accounting operations: use LLMs (e.g., Claude, ChatGPT) as a daily analysis partner and build solutions ranging from CustomGPTs to automated workflows • Prototype and deploy agent-based automations (e.g., n8n) and build lightweight utilities or micro-apps (e.g., with Claude Code) to scale output and shrink the close • Build and maintain reliable, auditable integrations and queries against NetSuite (ODBC/SuiteAnalytics), bank portals, and other financial systems • Operationalize recurring reconciliations and accruals into always-on checks and alerts that flag exceptions before they hit the close • Ensure the general ledger is accurate, complete, and GAAP-compliant; support external audit and tax requests • Produce reconciled, GL-level actuals and driver detail that feed the FP&A team's forecasting, planning, and executive reporting • Identify and remediate process gaps, control weaknesses, and recurring discrepancies at the root cause.

• Own all aspects of accounting operations — monthly close, reconciliations, and monthly financial reporting across multiple portfolio companies. • Manage the general ledger, ensuring accuracy, consistency, and compliance with GAAP and ASC 606. • Oversee revenue recognition, contract setup, and billing integrations (Stripe and similar platforms). • Operate at the corporate holding company level with the ability to get into the weeds with individual portfolio company general ledger systems and processes. • Design and deploy AI agents for A/R, A/P, and General Ledger reconciliations — eliminating manual touchpoints and compressing close timelines. • Evaluate and implement automation tools that improve close speed, accuracy, and financial visibility. • Support tax compliance activities as needed. • Support annual audits and the annual budget process as needed. • Backfill portfolio-company accounting positions as needed, providing hands-on coverage where the business requires it.

• Own the full email and SMS calendar across all business units — cadence, segmentation, deliverability, and send discipline — balancing competing demands from multiple channels and stakeholders. • Partner with Brand and Creative to build a library of modular, brand-forward templates that flex across campaign types, business lines, and audience contexts. • Lead personalization strategy: dynamic content, audience-specific versioning, and AI-powered content recommendations as standard operating practice. • Own core KPIs — revenue per send, repeat purchase rate, LTV by segment, list growth, reactivation rate — and report them to leadership with a clear performance narrative. • Build, scale, and optimize the full automation architecture — post-purchase, lifecycle, Culinary booking, loyalty, and reactivation programs — with a mandate to drive significant revenue growth through automated campaigns. • Evaluate and implement best-of-breed CRM technologies. Own the vendor roadmap, build the business case for change, and execute transitions with discipline. AI capability and API/integration depth are primary evaluation criteria. • Champion AI-first ways of working: leverage platform integrations and MCP connections to automate insight generation, and partner with internal technology teams to build custom tooling that gives the CRM function a capability edge. • Own the CDP and predictive intelligence platforms as strategic assets — driving cross-channel segmentation, LTV modeling, and touchpoint orchestration across all business units. • Build the customer health reporting cadence — list trajectory, engagement quality, repeat purchase rate, cross-business-unit buyer rate, LTV cohorts, new customer acquisition, and reactivation performance — and make it visible and actionable for leadership. • Own and evolve the Sur La Table Perks program — structure, benefits, offer architecture, and program economics — with a roadmap that transitions loyalty into a genuine relationship platform. • Use customer intelligence to understand what drives frequency, AOV, and cross-business-unit engagement among your best customers. Report customer growth as a recurring leadership metric with a clear narrative around trajectory. • Serve as the CRM voice in cross-functional planning across all business units — GTM strategy, promotional calendar, Culinary programming, and campaign briefing — as an upstream contributor, not a downstream executor. • Understand how each business unit operates commercially — Hardgoods sell-through dynamics, Culinary class fill rates, in-store traffic and loyalty economics — and build CRM strategy that reflects that reality. • Partner with Performance Marketing, Brand, and Merchandising to ensure CRM is a planned, proactive contributor to major campaigns and commercial priorities. • Lead and develop a focused CRM team. Establish a proactive development cadence — growth goals, stretch opportunities, and honest conversations about trajectory. • Own vendor relationships across the CRM stack. Hold partners to clear performance standards and a continuous improvement expectation. • Own the full financial picture for CRM — budget management, sales forecasting, and P&L accountability across Email, SMS, Loyalty, and lifecycle automation. Set revenue targets by channel, track performance against forecast, and report financial outcomes to leadership.

• Own the full email and SMS calendar across all business units — cadence, segmentation, deliverability, and send discipline — balancing competing demands from multiple channels and stakeholders. • Partner with Brand and Creative to build a library of modular, brand-forward templates that flex across campaign types, business lines, and audience contexts. • Lead personalization strategy: dynamic content, audience-specific versioning, and AI-powered content recommendations as standard operating practice. • Own core KPIs — revenue per send, repeat purchase rate, LTV by segment, list growth, reactivation rate — and report them to leadership with a clear performance narrative. • Build, scale, and optimize the full automation architecture — post-purchase, lifecycle, Culinary booking, loyalty, and reactivation programs — with a mandate to drive significant revenue growth through automated campaigns. • Evaluate and implement best-of-breed CRM technologies. Own the vendor roadmap, build the business case for change, and execute transitions with discipline. AI capability and API/integration depth are primary evaluation criteria. • Champion AI-first ways of working: leverage platform integrations and MCP connections to automate insight generation, and partner with internal technology teams to build custom tooling that gives the CRM function a capability edge. • Own the CDP and predictive intelligence platforms as strategic assets — driving cross-channel segmentation, LTV modeling, and touchpoint orchestration across all business units. • Build the customer health reporting cadence — list trajectory, engagement quality, repeat purchase rate, cross-business-unit buyer rate, LTV cohorts, new customer acquisition, and reactivation performance — and make it visible and actionable for leadership. • Own and evolve the Sur La Table Perks program — structure, benefits, offer architecture, and program economics — with a roadmap that transitions loyalty into a genuine relationship platform. • Use customer intelligence to understand what drives frequency, AOV, and cross-business-unit engagement among your best customers. Report customer growth as a recurring leadership metric with a clear narrative around trajectory. • Serve as the CRM voice in cross-functional planning across all business units — GTM strategy, promotional calendar, Culinary programming, and campaign briefing — as an upstream contributor, not a downstream executor. • Understand how each business unit operates commercially — Hardgoods sell-through dynamics, Culinary class fill rates, in-store traffic and loyalty economics — and build CRM strategy that reflects that reality. • Partner with Performance Marketing, Brand, and Merchandising to ensure CRM is a planned, proactive contributor to major campaigns and commercial priorities. • Lead and develop a focused CRM team. Establish a proactive development cadence — growth goals, stretch opportunities, and honest conversations about trajectory. • Own vendor relationships across the CRM stack. Hold partners to clear performance standards and a continuous improvement expectation. • Own the full financial picture for CRM — budget management, sales forecasting, and P&L accountability across Email, SMS, Loyalty, and lifecycle automation. Set revenue targets by channel, track performance against forecast, and report financial outcomes to leadership.

• Drive architecture design, hands-on development, testing, deployment, and production support for ecommerce fulfillment systems including order management and warehouse management. • Leverage AI toolsets to improve engineering delivery throughput, quality, and reliability. Share and evolve AI capabilities with other developers and teams, raising the bar for AI use across the organization. • Partner with Product and Engineering leadership to deliver scalable, user-focused features that elevate business value. • Champion modern engineering practices including clean architecture, unit testing, automation, performance optimization, and observability. • Break down large projects into manageable delivery chunks, clearly communicating status, roadblocks, and dependencies across teams. • Influence architectural direction and propose improvements that enhance system performance, scalability, reliability, and maintainability. • Produce high-quality documentation including TRDs, diagrams, technical instructions, and onboarding materials. • Improve reliability monitoring, alerting, and incident response for mission-critical systems. • Identify opportunities to simplify legacy components, reduce technical debt, and deliver long-term efficiency gains.

• Drive architecture design, hands-on development, testing, deployment, documentation, and production support for ecommerce fulfillment systems. • Leverage AI toolsets to improve engineering delivery throughput, quality, and reliability. Share and evolve AI capabilities with other developers and teams, raising the bar for AI use across the organization. • Partner with Product and Engineering leadership to deliver scalable, user-focused features that elevate business value. • Champion modern engineering practices including clean architecture, unit testing, automation, performance optimization, and observability. • Drive key initiatives as a technical contributor, breaking down large projects into manageable delivery chunks and clearly communicating status, roadblocks, and dependencies. • Influence architectural direction and propose improvements that enhance system performance, scalability, reliability, and maintainability. • Produce high-quality documentation including TRDs, diagrams, technical instructions, and onboarding materials. • Improve reliability monitoring, alerting, and incident response for mission-critical systems. • Identify opportunities to simplify legacy components, reduce technical debt, and deliver long-term efficiency gains.