Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live.
Senior Specialist, Campaign Marketing
Location
United States
Posted
2 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
Senior Specialist, Campaign Marketing
Southwire Company LLC
Role Description The Senior Specialist, Campaign Marketing plays a critical role in executing integrated marketing campaigns that drive awareness, demand, and engagement across Southwire's key vertical markets. This role is primarily focused on campaign and marketing program execution for Utility, Utility Services, Data Centers, Telecom and Pre-Fab/Automation groups within Southwire, partnering closely with Segment Marketing Managers who own strategy, messaging, and content direction. The Senior Specialist translates marketing strategy into coordinated marketing campaigns across channels and touchpoints. Key Responsibilities - Translate campaign strategies into actionable execution plans, timelines, and deliverables. - Manage the development of integrated segment marketing campaign assets across the full marketing mix, including digital and web, email, social media, advertising, events, webinars, and sales enablement. - Coordinate campaign launches and ensure alignment across internal stakeholders. - Own campaign calendaring, scheduling, and project timelines across multiple concurrent initiatives. - Manage workflows through project management tools (Workfront). - Ensure all campaign deliverables are completed on time and aligned to scope. - Collaborate with Product Marketing, Channel Marketing, Creative, Digital, and Sales teams to ensure cohesive execution. - Track campaign execution progress and provide regular status updates. - Support reporting efforts by organizing campaign data (analysis performed by strategy leads). Qualifications - Bachelor's Degree - Specialized Degree: Business Administration or Marketing - 5-7 Years of Experience - Field(s) of Expertise: Marketing Requirements - Master's degree (Preferred) - Specialized Degree: Business Administration or Marketing (Preferred) - 8-11 Years of Experience (Preferred) - Field(s) of Expertise: Marketing (Preferred) - Certificates/Licenses: Adobe Workfront, Marketing Cloud, Google Analytics, Salesforce, Social management Travel - Domestic - less than 20% of time Physical Requirements - Moving - 5% of time - Standing - 5% of time - Sitting - 80% of time - Walking - 10% of time Working Conditions - Office Equipment - Computer/Keyboard Competencies - Action Oriented - Balances Stakeholders - Collaborates - Customer Focus - Nimble Learning - Plans and Aligns Skills - Brand Marketing - Collaboration - Content Management Systems - Content Marketing - Digital Advertising - Digital Communications - Editing - Email Marketing - Internal Communications - Social Media Management Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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