Siege Media

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries • Build media lists for a variety of B2B clients across a wide range of industry groups • Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field • Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients • Monitor tech and industry news and proactively pitch new stories • Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space • Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Title: Director, Analytics Location: Remote Department: Analytics Job Description: Siege Media is a full-service GEO agency specializing in SEO, content marketing, digital PR, and affiliate marketing as a method of driving LLM visibility. We work with brands like Zapier, Asana, HP, PayPal, and Zoom. We're expanding our service suite to include Analytics, and we're looking for the founding hire to build and lead that practice. Perks for U.S. employees include 100% health, dental, and vision benefits, unlimited PTO, and remote-friendly work environments (with a preference for Austin or a willingness to travel for periodic team gatherings). Siege Media values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know. The Role This is a hybrid implementer/strategist role. You'll be hands-on building the technical foundation (GA4, GTM, attribution, dashboards) and the authority in the room, translating data into strategy and defending it directly with clients. You'll own the Analytics service line from the ground up: setting standards, scoping engagements, and growing the practice as demand builds. If you only want to build, or only want to advise, this isn't the role. We need someone who can do both and is excited to shape a new offering. Responsibilities - Implementations: Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking. - Reporting & Dashboards: Design and build reporting and dashboards (Looker Studio, BigQuery, and equivalent BI tools). - Attribution Strategy: Develop attribution models and measurement frameworks that tie organic, content, and PR efforts to business outcomes. - Client Advisory: Serve as the analytics authority on client calls — presenting insights, fielding questions, and guiding strategy with confidence. - Internal Partnership: Partner with GEO, SEO, content, affiliate, paid social and PR teams to instrument campaigns and prove impact. - Compliance: Ensure privacy and consent compliance (consent mode, data governance) across implementations. - Practice Building: Set the standards, processes, and deliverable templates for a scalable Analytics practice. - Sales Support: Scope and price new analytics engagements alongside the Growth team. - Brand Strategy: Use our Analytics infrastructure with historical data to help develop differentiated content strategies for the Siege Media brand. Required Skills - 7–10 years in marketing or web analytics, with a mix of agency and/or in-house experience - Dedicated experience using AI to build analytics dashboards/scaled recommendations, including but not limited to Claude artifacts for reporting and agentic workflows - Deep, hands-on GA4 and GTM expertise, including server-side tagging and data layer design - Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar) - Proven attribution modeling and measurement strategy chops - Demonstrated client-facing presence — you can lead a call, not just join one - Ability to translate technical data into clear, strategic recommendations a CMO understands - Familiarity with privacy regulations and consent management Suggested Skills - Strong comfort using AI tools like Claude to drive analytics recommendations and scale your impact at an organization - Experience measuring SEO/content/GEO performance, or exposure to AI search analytics Compensation & Logistics - Salary: $135,000.00–$145,000.00 USD, $145,000.00-$165,000.00 OTE - Benefits: Full benefits for employees include 100% health/dental/vision, 401(k) matching and unlimited PTO - Location: Remote-friendly, with a preference for Austin, TX or a willingness to travel for periodic team gatherings

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries • Build media lists for a variety of B2B clients across a wide range of industry groups • Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field • Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients • Monitor tech and industry news and proactively pitch new stories • Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space

• Develop and execute Reddit community management strategies for clients and Siege Media • Identify relevant communities, engagement opportunities, and discussion trends that support client and business goals • Build authentic brand presence within online communities while adhering to platform guidelines and community norms • Monitor community sentiment and proactively identify opportunities to increase brand visibility and engagement • Create and manage social content calendars, engagement plans, and community playbooks • Develop and execute social media strategies across Reddit, LinkedIn, and emerging platforms that influence AI search visibility • Track and report on community growth, engagement, brand mentions, and visibility metrics • Monitor how brands appear across AI search experiences, including ChatGPT, Google AI Overviews, Gemini, and Perplexity • Collaborate closely with SEO, GEO, Content Marketing, Digital PR, Design, and Account Management teams to ensure social efforts support broader organic growth initiatives • Communicate strategic recommendations, performance insights, and opportunities to clients and internal stakeholders • Stay current on platform updates, moderation trends, AI search developments, and community best practices • Contribute to the development of service offerings, workflows, documentation, and best practices for community-led growth • Support future hiring, onboarding, and training efforts as the social and community department expands • Manage multiple deadlines and client priorities while maintaining utilization and quality expectations • Deliver a reliable, solutions-oriented approach to helping clients grow visibility, trust, and brand awareness across community-driven platforms

• Own strategy, setup, optimization, and reporting for Siege clients • Build the playbook, pricing scaffolds, and reporting cadence from zero • Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline • Join prospect calls to scope and sell paid social engagements alongside the growth team • Hire your first associate when Reddit ads revenue justifies it, then train and manage them

• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance • Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders • Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites • Write effective web copy for the purposes of marketing websites in diverse verticals • Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues. • Perform weekly analyses with Google Search Console and other tools to track and monitor changes • Create beautiful spreadsheets that will drive recommendations and tell stories • Brainstorm test ideas and experiments to improve overall search presence, content and user experience • Do whatever it takes to grow the online presence of our clients • Coordinate and oversee SEO-based content creation • Generate creative link building ideas to develop as content and pitch to journalists/bloggers

Role Description Siege Media is a growing and remote-first GEO agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. We currently have a spot open for a talented Freelance Financial Content Writer to help us continue to deliver great content for our world-class clients. Responsibilities: - Write comprehensive articles on a variety of topics including investing, taxes, debt, credit, budgeting, and banking. - Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides. - Hit client SEO traffic goals month over month by creating content that ranks and/or generates organic links. - Have a firm grasp on writing effective titles for improved CTR and the press. - Demonstrate the ability to implement feedback from editors, clients, and teammates. - Deliver a reliable, solutions-oriented approach to growing the online presence of our clients. Qualifications - 2-3 years of experience as a content writer, writing finance-specific content (ideally published on reputable news sites or industry blogs, such as Investopedia, Nerd Wallet, Forbes, etc.). - Extensive knowledge of niche topics including digital currency, financial planning, passive income/side hustles, insurance, and mortgage loans. - Experience writing for the web, with a focus on digital content including long-form guides, how-tos, software/tool roundups, comparison posts, trend reports, and other thought leadership content. - Strong interpersonal skills, with ability to form productive working relationships in a remote environment. - Strong project management skills, with ability to handle multiple projects while still working effectively. - Ability to set priorities, meet deadlines, and work independently. - Close attention to detail and a heavy focus on creating quality content. - Proven ability to generate creative ideas that attract attention on the web. Suggested Skills - 4-year university degree in finance, economics, or a related field. - Intermediary SEO knowledge with a working knowledge of SEO tools and how they can be used to improve client websites. - Experience collaborating with design teams and giving guidance on design and UX best practices. Requirements - Please plan to upload the following information during the application process: - Your resume. - A short introduction/cover letter. - A link to your portfolio with at least 3 writing samples that show diversity in complexity within the finance vertical.

• Develop and execute Reddit community management strategies for clients and Siege Media • Identify relevant communities, engagement opportunities, and discussion trends • Build authentic brand presence within online communities while adhering to platform guidelines • Monitor community sentiment and proactively identify opportunities to increase brand visibility and engagement • Create and manage social content calendars, engagement plans, and community playbooks • Develop and execute social media strategies across Reddit, LinkedIn, and emerging platforms • Track and report on community growth, engagement, brand mentions, and visibility metrics • Collaborate with SEO, GEO, Content Marketing, Digital PR, Design, and Account Management teams • Communicate strategic recommendations, performance insights, and opportunities to clients and internal stakeholders • Stay current on platform updates, moderation trends, AI search developments, and community best practices

• Suggest and implement SEO best practices for client sites • Stay up to date on SEO industry changes • Perform monthly keyword research and competitor analysis • Write effective web copy • Read and interpret site code to discover technical SEO issues • Perform weekly analyses with Google Search Console • Brainstorm test ideas and experiments • Coordinate and oversee SEO-based content creation

• Write comprehensive articles on a variety of topics including Zero Trust architecture, threat intelligence, cloud security, (CSPM/CWPP), and incident response • Demonstrate the ability to adapt tone and technical depth to speak to diverse audience, from C-suite executives (CISCOs) to hands-on SOC analysts • Have a firm grasp on writing effective, high-CTR titles that resonate with the cybersecurity community and attract high-authority press • Successfully implement feedback from editors and clients to ensure 100% technical accuracy • Deliver content that doesn't just explain "what" a threat is, but provides actionable strategies for improving a client's security posture