Manager, B2B Growth Marketing
Location
EMEA
Posted
45 days ago
Salary
0
Seniority
Lead
Job Description
Manager, B2B Growth Marketing
Offsec Services
Role Description OffSec is seeking a data-driven, pipeline-obsessed Regional Demand Generation & Campaign Lead to own and scale our demand programs across the Europe, Middle East and Africa (EMEA). This role is the "engine" of the regional marketing org, responsible for both the high-level strategic planning of multi-channel campaigns and the granular, full-funnel execution required to turn audience intent into qualified pipeline. You will be the bridge between global brand narrative and regional sales outcomes, ensuring every campaign is "OffSec-standard": rigorous, effective, and results-oriented. Duties and responsibilities - Campaign Strategy & Regional Ownership - Develop and execute multi-channel marketing campaigns (digital, content, lifecycle, and field) that drive demand and brand awareness across EMEA. - Own the regional demand strategy spanning inbound, outbound-assist, and paid programs, ensuring a consistent flow of MQLs to the sales team. - Build campaign briefs that connect OffSec’s unique "attacker mindset" messaging with local market signals, buyer intent data, and competitive dynamics. - Execution, Management & Intent Activation - Manage campaign launches from setup through optimization. Operationalize third-party intent data (e.g., Qualified, HubSpot) to trigger coordinated demand plays. - Own end-to-end channel execution, ensuring campaign assets and timelines are synchronized across marketing and go-to-market teams. - Partner tightly with Regional VP of Sales and SDR teams to align on pipeline targets, account prioritization, and follow-up activation. - Reporting, Analysis & Funnel Optimization - Use Salesforce, HubSpot, and Gong to track full-funnel performance. Analyze MQL-to-pipeline conversion, ROI, cost per lead (CPL), and revenue attribution. - Identify opportunities to improve effectiveness through audience segmentation, messaging tests, and channel efficiency audits. - Translate closed-won patterns and sales feedback into refined ICP (Ideal Customer Profile) signals and scoring models. - Cross-Functional Alignment & Compliance - Collaborate with Brand and Product Marketing to ensure global narratives are regionally adapted and demand-ready. - Maintain working knowledge of DORA, GDPR, and evolving EU AI Act implications to ensure all programs are compliant with regional data privacy regulations. - Contribute to campaign playbooks and templates that can be utilized by the broader global marketing team. Qualifications - 5+ years of B2B marketing experience, with at least 3 years specifically in Demand Generation or Integrated Campaigns within the EMEA market. - Cybersecurity or SaaS experience is required. - Hands-on mastery of Salesforce and HubSpot. Familiarity with Gong, Monday.com, and intent data platforms is highly preferred. - Demonstrated experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, or data analysis. - Working knowledge of GDPR and regional marketing privacy requirements. - Highly self-directed, analytical, and built for a distributed, remote-first environment. Working conditions - Work hours for this position are flexible and will be performed from a home office. EEO OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Related Guides
Related Categories
Related Job Pages
More Growth Marketing Jobs
Head of Growth
RetornaAn easy to use platform that transfers money from anywhere at any time and solves core pains.
• Diseñar y ejecutar la estrategia de growth end-to-end: adquisición, activación, retención y expansión. • Liderar y desarrollar al equipo de Growth Marketing. • Identificar y optimizar canales de distribución orgánicos y de pago. • Definir y monitorear KPIs clave: CAC, LTV, churn, MoM growth, NPS. • Diseñar experimentos, aprender rápido e iterar con rigor metodológico. • Colaborar con Producto, Tech y Data para construir loops de crecimiento sostenibles. • Gestionar el presupuesto de marketing y growth con foco en ROI.
• Negotiate and acquire Transport, Transit, Caching, and Private LAN services serving as the strategic vendor lead to drive commercial agreements and ensure effective, resilient network capacity delivery. • Develop and grow relationships with commercial partners including telecommunications companies, network carriers and colocation operators for the purpose of managing leased asset acquisition. • Negotiate and implement new commercial agreements that allow for predictable, efficient delivery of third-party assets to meet GFiber’s business needs. You will also draft and execute new orders with incumbent providers under existing agreements. • Work with internal stakeholders to identify capacity requirements & craft resilient leased infrastructure solutions, including the preparation of infrastructure drawings, SOW’s and other materials which clearly define the technical scope. • Identify, evaluate and acquire metro dark fiber assets and bandwidth services. In some cases, you may need to design and build a new infrastructure solution through joint projects.
• Play a part in the creation of a new role. Build the playbook. Auomate yourself out of the manual version of it and then help scale it. Report to the CEO. • This is the first hire on a brand-new team at RenoFi, reporting directly to the CEO. • Salespeople are excellent at selling but bad at the marketing work that grows their book of business. They know what they should do. They just don’t do it. We’re building a role that does it for them. You’re the first hire. You’ll start by supporting a handful of our top salespeople directly — identifying everything they should be doing but won’t and then going and doing it for them. • Concretely, the work looks like this: a salesperson tells you on a 20-minute call that they have 150 past customers sitting cold in a spreadsheet. By Friday, you’ve segmented the list, written a reactivation email in their voice, sent it, and connected with all 150 of them on LinkedIn from their account. Then you figure out how to do that for the next salesperson in half the time. • That’s the manual version. Your second job, running in parallel from week one, is to figure out which parts of what you just did can be automated — by AI tools we’re already building, by workflows you set up, by templates you create. You’ll work directly with the CEO and our product team on what to ship next. The version of this role that exists in 18 months looks very different from the version that exists on day one, and you’re the person who turns one into the other. • The goal is a playbook along with automations that are so effective that we can’t resist scaling this function across our entire sales org. • You report directly to the CEO. No middle layer.
• Deliver the overall network growth strategy for both the Coversure network and Jensten Broker Network. • Responsible for identifying new prospects and managing a data enriched pipeline. • Engage with all new network prospects to qualify and prioritise leads. • Delivery of engaging marketing campaigns to generate new leads and raise profile of business. • Support new potential network members with their business planning stage, demonstrating a good business acumen and financial understanding of the broker model. • Working closely with the Operations team to oversee the application and onboarding process of new network members. • Maintain a good industry presence and knowledge across the broker and broker networking sector. • Act as a brand advocate within the Broker sector by regularly communicating and championing case studies and the network proposition. • Attend industry events to promote the network proposition and maintain up to date industry insight.



