Role Description The Marketing Specialist creates, distributes, and manages content to support marketing goals and brand awareness. This role implements content strategies and tracks content performance to optimize efforts and maximize ROI. Essential Functions - Content Creation and Management - Assist the Director of Integrated Engagement in developing and implementing a content strategy that aligns with overall business objectives. - Produce high-quality content, including for events, blog posts, social media updates, videos, and other formats. - Manage and create content for monthly sustainer program and other email marketing. - Maintain a style guide to ensure brand consistency across all content. - Optimize content for SEO and readability. - Assist in the creation and implementation of the organization’s internal communication. - Work closely with the Social Media Manager to develop and implement a content distribution strategy. - Monitor content performance and make adjustments to optimize strategies based on data insights. - Tailor messaging for various audience segments, ensuring tone, style, and clarity are aligned with organizational goals. - Support campaign planning with creative concepts, taglines, and storytelling elements. - Lead content production for event campaigns, including writing or editing emails for event invitations, reminders, confirmations, and follow-ups, as well as content for event microsites or printed materials. - Performance Analysis and Reporting - Track key performance indicators (KPIs) such as website traffic, social media engagement, lead generation, and conversion rates. - Analyze data to identify areas for improvement and make data-driven decisions about content strategy. - Write with conversion and engagement in mind, optimizing copy based on data and audience insights. Supervisory Responsibility - No supervision requirements. Other Duties - Attend and participate in a variety of meetings and task force groups as directed and maintain required level of knowledge pertaining to operating procedures, requirements, processes, and policies. - Lead and or participate in projects or task force groups that focus on issues having organization-wide impact. - Collaborate with other marketing team members to align content with overall marketing campaigns. - Stay up-to-date on the latest trends and best practices in content marketing. - Perform or assist with any assignments as required or directed. Qualifications - Strong faith in Jesus Christ as Savior; God-honoring lifestyle. - Passion for the Word of God and provision of the Word for every people group. - Championing Seed Company’s vision, mission, and values. - Bachelor’s Degree in Communications, Marketing, Journalism, English, or a related field. - 2-5 years of professional copywriting experience, preferably in a marketing or agency environment. - Exceptional writing, editing, and storytelling skills across short- and long-form formats. - Strong understanding of marketing funnels, digital content best practices, and audience targeting. - Ability to manage multiple deadlines in a fast-paced, collaborative environment. - Excellent verbal and written communication skills. - Assists team members when needed to accomplish team goals. - Empathy-driven, humble, collaborative work ethic. - Solutions-oriented approach to work, relationships, and team members. - Demonstrated ability to produce clear, compelling content on tight deadlines. - Able to multitask, prioritize, and manage time efficiently. - Self-motivated and self-directed. - Ability to work independently or as an active member of a team. - Interaction with remote team members and other staff using Slack, Zoom, or other communication tools as required for the sake of collaboration and team building. Benefits - Health insurance coverage. - Flexible Spending Account – medical and dependent care. - Health Reimbursement Arrangement – medical, dental, and vision. - 403b plan participation with 6% company match. - 160 hours accrued vacation and 80 hours of sick time per year. - Education assistance after one year of service. - Parental leave after one year of service. - Voluntary dental and vision insurance. - Employer-sponsored term life, short-term, long-term, and AD&D coverage.

Role Description We're scaling our field team fast, and you'll be the operational backbone of our global events program. You'll quarterback event planning and execution: - Coordinating with venues and vendors - Managing logistics, communications, and all the details that separate good events from great ones You'll spend time on the ground at major conferences, trade shows, and field events, actively pulling people into our booth and representing Daylight. We are looking for someone who brings fresh ideas on how to elevate our presence in the field, whether that's how we set up, engage attendees, or show up as a brand. As we scale, you'll take on more ownership of individual events. If you're scrappy, organized, and energized by moving fast without losing the details, we'd love to talk! What You’ll Do: - Assist in end to end planning and executing events globally, coordinating event materials across programs. - Manage event platform logistics, deliverables, deadlines, and exhibitor service kits for conferences and trade shows. - Work the booth at major events: handle setup, ensure everything is polished and ready, actively engage attendees, scan badges, and set up follow-up conversations. - Support content creation for events including landing pages, social cards, invites, and signage while staying in sync with the brand and design team to keep all materials current and on-brand. - Create event briefs with program details that set everyone up to execute smoothly. Communicate regularly with the onsite team before every event to prep them on booth setup, materials inventory, logistics, goals, and key messaging. - Manage event inventory by tracking what exists, flagging what needs reordering, retiring outdated materials, and ensuring nothing gets scrambled at the last minute. - Work with shipping vendors to manage timelines, carrier relationships, and delivery confirmation so materials arrive on time and in full. - Assist in event follow-up: lead list scrubbing and upload, documentation of event feedback, follow-up communications as needed, tracking event performance metrics. - Track and reconcile field marketing expenses, maintain accurate records for budget reporting, and keep event documentation organized and up-to-date: calendars, staffing plans, event briefs, shipments, vendor contacts, and attendee lists. - Triage internal requests for branded materials and event support, setting clear expectations on timelines and following through. Qualifications - 2+ years in field marketing, events, or something similar where you owned the operational & execution side of events. - Willingness to travel 30-40% of the time for key field programs and industry events. - Proven ability to work multiple projects and stakeholders. - Worked cross-functionally with multiple teams: sales, partner, vendors, brand, and leadership. - Obsessed with details, documentation, and strong communication. - Thrive working fully remote across time zones in a fast-moving environment. Nice to have - Experience in the cybersecurity industry. - Familiar with major industry events: Black Hat, RSA, Gartner conferences, or similar. - Hands-on experience with Hubspot, Salesforce, Notion, Popl.

• Work with marketing manager and event company to assist in planning events across the Americas. • Assist event company to ensure activation components are ordered including but not limited to giveaways, event display materials, tires, etc. • Assist with setting up athlete activation, and contract fulfillments as outlined by event agreements. • Help identify key events and regional opportunities that align with Continental’s strategic goals. • Coordinate tire orders for athletes, media partners, and sponsors. • Track contract, vendor approval, and PO process to ensure timely delivery. • Help track contract approval. • Manage electronic signature workflows via DocuSign. • Assign and monitor purchase orders. • Track invoices to ensure timely payment and assist in resolving discrepancies. • Research and recommend cycling events and regions with high growth potential. • Identify and engage with athletes, ambassadors, and influencers who align with Continental’s brand values. • Potential Areas for Contribution and Growth • Website Management • Project Management • Athlete Management

• Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics • Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation • Implement do-follow links across owned domains and coordinate with external publications to secure backlinks • Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities • Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations • Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels • Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production • Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA • Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility • Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns • Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy • Support campaign rollouts and content updates across websites, landing pages, and Shopify • Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos • Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform • Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement • Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels • Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details • Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels • Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots • Perform general maintenance on the CRM platform to ensure client information is accurate