Lead HCP branded strategy and marketing initiatives, oversee brand management, develop core brand materials, and partner with cross-functional teams to enhance HCP engagement and optimize campaign performance through data-driven insights.

• Manage creators across all phases of content production, from briefing through publication and reporting • Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies • Conduct community building and outreach within our network of creators • Write briefs and script examples to match brand tone of GoodPower-owned entities • Partner with the ads team to boost and repurpose creator content for paid digital distribution • Negotiate usage rights on Creator-produced content for ads • Manage SMS opt-in pathways, keywords and tracking links/processes to measure success • Work with internal and external research teams on RCTs around the Creator Collective program • Collaborate with the campaign team to ensure influencer campaigns are compliant with platform, federal, state and local policies • Analyze creator work through internal Google Looker dashboards and other reporting tools

• Develop and manage the annual paid media strategy and budget in coordination with client and internal teams. • Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms. • Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities. • Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement. • Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data. • Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media. • Provide monthly media performance reports with actionable insights.

Role Description You’ll be jumping into the marketing team to help us tell better stories, launch cooler campaigns, and get Maxwell in front of the right people. Expect a bit of everything: - Dig into competitor research and market trends - Help run email, social media & digital marketing campaigns - Team up with content writers, designers & product folks to create blog posts, case studies, and more - Keep our content calendar updated and running smooth - Support SEO and website tweaks - Track campaign performance and put together simple reports - Assist with PR, events, and outreach activities - Pitch in with email blasts, contact lists, and lead gen tasks Qualifications - A recent grad in Marketing, Communications, Business, or something related - Curious about the EV space or clean tech - Love working on content, ideas, and storytelling - Confident with basic tools like Google Sheets, Docs, etc. - Detail-oriented, organized, and open to learning something new every day Requirements - Bonus Points If You: - Have internship/project experience in marketing - Know your way around Canva, Mailchimp, or social media tools - Genuinely care about sustainability and clean energy Benefits Why Join Us? Because you’ll get to do things that matter. You’ll work closely with experienced marketers, engineers, and product folks—and you won’t be stuck doing just “intern work.” If you’re excited about EVs, want to work in a fast-paced, startup-like environment, and are ready to grow fast, Maxwell’s the place to be.