• Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics • Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation • Implement do-follow links across owned domains and coordinate with external publications to secure backlinks • Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities • Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations • Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels • Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production • Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA • Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility • Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns • Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy • Support campaign rollouts and content updates across websites, landing pages, and Shopify • Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos • Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform • Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement • Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels • Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details • Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels • Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots • Perform general maintenance on the CRM platform to ensure client information is accurate

Lead HCP branded strategy and marketing initiatives, oversee brand management, develop core brand materials, and partner with cross-functional teams to enhance HCP engagement and optimize campaign performance through data-driven insights.

• Manage creators across all phases of content production, from briefing through publication and reporting • Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies • Conduct community building and outreach within our network of creators • Write briefs and script examples to match brand tone of GoodPower-owned entities • Partner with the ads team to boost and repurpose creator content for paid digital distribution • Negotiate usage rights on Creator-produced content for ads • Manage SMS opt-in pathways, keywords and tracking links/processes to measure success • Work with internal and external research teams on RCTs around the Creator Collective program • Collaborate with the campaign team to ensure influencer campaigns are compliant with platform, federal, state and local policies • Analyze creator work through internal Google Looker dashboards and other reporting tools

• Develop and manage the annual paid media strategy and budget in coordination with client and internal teams. • Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms. • Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities. • Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement. • Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data. • Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media. • Provide monthly media performance reports with actionable insights.