• Facilitate workshops to uncover insights that shape a brand’s messaging, tone, and voice. • Collaborate with strategy to translate brand positioning into messaging that adapts seamlessly to each brand’s strategic direction. • Create customer-centric brand storytelling that communicates a company’s essence and resonates with its audience. • Build scalable messaging systems that guide verbal expression across touchpoints. • Craft high-performing copy for web, apps, and brand communications, always grounded in strategic foundations. • Work closely with designers to align verbal and visual identities from concept through execution. • Present messaging strategies and copy with clarity and conviction to both internal teams and clients. • Manage multiple brands simultaneously, each with its own unique voice, market position, and audience expectations. • Measure content effectiveness through analytics and feedback, iterating to optimize performance. • Develop and plan brand activation campaigns, shaping the verbal approach and delivering creative content across social media platforms, digital channels, and other media. • Translate strategic learnings into compelling written narratives that shape the final brand report and ensure messaging reflects the brand’s core direction.

• Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers. • Grow the professional hair color line based upon regional KPI’s. • Build loyalty program participation with existing and new customers. • Educate Distributor Sales Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair. • Drive “sell-through” of all monthly promotions and programs with Distributor Sales Consultants, stores, and salons. • Ensure marketing material is current, available, and utilized appropriately. • Ensure merchandising standards are enforced in salons and professional stores. • Analyze data to determine strategic opportunities within geographic regions and salons. • Collect and share competitive market data. • Facilitate quarterly meetings with loyalty and top accounts. • Document all notes, account updates, and events in Salesforce.

• Tailoring campaigns that amplify a game’s creative identity and resonate with global audiences • Guiding the game’s marketing presence from strategy to execution ensuring budgets are managed wisely, and marketing activities connect directly to the game’s vision • Own and manage the marketing budget • Crafting narratives and strategies that generate anticipation and long-term relevance • Making sure different marketing disciplines are contributing in alignment and decisions on the marketing direction • Monitor engagement and campaign performance across several projects • Contribute to company-wide marketing efforts and collaborate with our CMO as a steward of the overall Raw Fury brand

• Responsible for the brand, content and overall brand experience • Develop content and manage PR • Build new event formats and deliver content plans • Ensure a clear brand strategy based on positioning • Conduct PR work to increase brand visibility and relevance • Create editorial calendars for copy, campaigns and social content • Develop event formats for students and law firms