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Brand Messaging Strategist
Location
Argentina
Posted
17 days ago
Salary
0
Seniority
Senior
Job Description
Brand Messaging Strategist
Brightscout
• Facilitate workshops to uncover insights that shape a brand’s messaging, tone, and voice. • Collaborate with strategy to translate brand positioning into messaging that adapts seamlessly to each brand’s strategic direction. • Create customer-centric brand storytelling that communicates a company’s essence and resonates with its audience. • Build scalable messaging systems that guide verbal expression across touchpoints. • Craft high-performing copy for web, apps, and brand communications, always grounded in strategic foundations. • Work closely with designers to align verbal and visual identities from concept through execution. • Present messaging strategies and copy with clarity and conviction to both internal teams and clients. • Manage multiple brands simultaneously, each with its own unique voice, market position, and audience expectations. • Measure content effectiveness through analytics and feedback, iterating to optimize performance. • Develop and plan brand activation campaigns, shaping the verbal approach and delivering creative content across social media platforms, digital channels, and other media. • Translate strategic learnings into compelling written narratives that shape the final brand report and ensure messaging reflects the brand’s core direction.
Job Requirements
- 4+ years of experience in copywriting, or content strategy—preferably in an agency or tech environment.
- Proven track record of developing brand messaging systems that scale across channels and touchpoints.
- Exceptional writing skills with versatility across tones, formats, and audiences.
- Strong storytelling skills and the ability to distill complex information into clear, compelling narratives.
- Experience facilitating workshops and presenting to executive-level stakeholders.
- Highly collaborative, self-directed, and comfortable navigating ambiguity.
- Experience aligning messaging with design systems and collaborating cross-functionally with design, product, and marketing teams.
Benefits
- Unlimited PTO: Enjoy a truly flexible work-life balance with our unlimited paid time off policy.
- Remote Work: Work from anywhere! We embrace remote work, giving you the freedom to choose your ideal work environment.
- Flexible Schedule Tied To Project Needs: We understand that life happens. Our flexible schedules, aligned with project milestones, allow you to manage your time effectively and achieve your best results.
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