• Tailoring campaigns that amplify a game’s creative identity and resonate with global audiences • Guiding the game’s marketing presence from strategy to execution ensuring budgets are managed wisely, and marketing activities connect directly to the game’s vision • Own and manage the marketing budget • Crafting narratives and strategies that generate anticipation and long-term relevance • Making sure different marketing disciplines are contributing in alignment and decisions on the marketing direction • Monitor engagement and campaign performance across several projects • Contribute to company-wide marketing efforts and collaborate with our CMO as a steward of the overall Raw Fury brand

• Responsible for the brand, content and overall brand experience • Develop content and manage PR • Build new event formats and deliver content plans • Ensure a clear brand strategy based on positioning • Conduct PR work to increase brand visibility and relevance • Create editorial calendars for copy, campaigns and social content • Develop event formats for students and law firms

• Own the brand and top-of-funnel • Build scalable top-of-funnel channels (Content, PR, Partnerships, Events) • Work in a data-driven way and keep central KPIs in focus • Derive actions and priorities from data and performance • Develop campaigns with a clear narrative • Collaborate closely with Growth

• Own the annual event calendar across tradeshows, association events (AMVOQ, UCDA, CITT, RQRA), partner events, and owned experiences • Plan and execute private events, dinners, roundtables, activations, and exclusive gatherings for target accounts and partners • Manage end-to-end logistics: venues, vendors, on-site execution, and post-event sales follow-up • Track and report on pipeline generated, attendance quality, and overall event ROI • Explore non-traditional formats such as pop-ups, out-of-home (OOH), and brand activations—if it creates a memorable experience, it’s worth considering • Develop and propose campaign ideas, including real-world formats like print and OOH, and drive them from concept to execution • Manage co-branded assets and campaigns with association and channel partners • Collaborate with Product Marketing on social and content cadence to maintain a strong and differentiated presence on LinkedIn • Ensure all physical brand touchpoints (collateral, swag, event materials) reflect the quality and positioning of the product