HH Global

HH Global is an award-winning company self-described as the leading independent marketing execution partner, from strategy to supply chain. Specifically, client

Regional Marketing Lead

Location

Australia

Posted

2 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Regional Marketing Lead

HH Global

Role Description We are looking for a high-energy Regional Marketing Lead in Sydney to defend and strengthen Oura’s leadership position in the Australian market. Your goal is to establish Oura as the "must-have" premium wearable for sustainable, long-term health – moving the narrative from niche athlete device to an unavoidable lifestyle icon. - Strengthen Cultural Gravity: Build "IRL" brand encounters in wellness hot spots, including run clubs, recovery studios, and high-end gyms. - Hyper-Local Activations: Execute specialized events such as "Oura Recovery Lounges," longevity panels with local experts, and partnerships with the Australian Swim Team. - Tastemaker Seeding: Own a formal seeding program to get rings on the fingers of local "IYKYK" leaders, including tech founders, chefs, DJs, and fashion tastemakers. - Full-Funnel Localization: Partner with the central team to adapt the “Introduction to Oura” campaign with local casting and imagery that resonates with the Australian lifestyle. - Media Partnership Management: Maintain a consistent brand presence through long-term partnerships with key local media vendors. - Budget Oversight: Direct management of a dedicated budget allocation across creators/seeding, IRL activations, and PR/cultural partnerships. Qualifications - 7-10 years of experience in brand, integrated marketing, partner or influencer marketing. - Deeply connected in the Sydney wellness, tech, or lifestyle scenes. - Proven ability to drive "Topline Growth" and brand health metrics rather than just CAC efficiencies. - Exceptional communication and visual storytelling skills; ability to build crisp briefs that move ideas forward. - A passion for health, wellness, or human performance. Requirements - Contract Duration: 6 months, with potential for extension or FT conversion. - Hours: Full-time (approx. 40 hours/week). - Location: Remote (Sydney-based).

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