• Defines and ensures all eCommerce activities for the segment in alignment with the segment's strategy to achieve targeted results. • Develops the specific eCommerce strategy, creates concepts, plans, and executes the resulting Digital Roadmap for ContiTech Industrial Solutions EMEA/Distribution segment from planning to go-live. • Analyzes eCommerce and digitalization market trends and competition activities to provide guidance for own development activities • Defines webshop upgrades and improvements based on customer feedback, industry best practices • Execute customer trainings, Onboarding, engagement on the webshop internally & externally • Maintains the timeliness and accuracy of material data for the webshop • Participation and contribution to segment, Business Area or Corporate e-Commerce projects

• Lead the complete transformation and ongoing optimization of The Spice & Tea Exchange® digital commerce ecosystem. • Oversee both front-end and back-end website performance, ensuring the online experience drives measurable growth. • Own and execute the end-to-end e-commerce strategy, including B2C and franchisee ordering workflows. • Serve as the internal subject matter expert on Shopify and related platforms, overseeing architecture and performance. • Establish a clear digital growth roadmap with defined KPIs and ROI benchmarks. • Show strong leadership in Shopify functionalities and plug-in integrations. • Ensure enhancements improve website conversion, retention, and brand storytelling. • Oversee back-end functionality including product setup, inventory visibility, and ordering logic. • Leverage AI tools to analyze customer buying trends and improve personalization. • Own the setup and management of TikTok Shop and align with marketing strategies. • Design and implement omnichannel strategies that align e-commerce and franchise stores.

• Entwicklung von einzigartigen Creative-Strategien, Hypothesen und Ad-Ideen für META, YouTube und TikTok • Schnelle Verantwortung für die Ideenentwicklung über Briefing, Testing bis hin zur Analyse, mit Fokus auf datengetriebene Performance und strukturierte Prozesse. • Arbeit in einem Team mit klaren Strukturen, kreativen Freiraum und hohen Qualitätsansprüchen. • Analyse von Zielgruppen, Märkten sowie Wettbewerbern und Identifizierung relevanter Trends sowie Plattform-Formate. • Erstellung präziser Creative-Briefings für Creator, Design und Video Editing. • Auswertung der Creative-Performance und Ableitung klarer Optimierungsmaßnahmen. • Enge Zusammenarbeit mit Media Buying, Copywriting, Design und Editing und Präsentation wichtiger Insights an Kunden.

• Conduct research on global market entry, expansion strategies, and profitability optimization for brands. • Analyze logistics, supply chain management, and fulfillment processes to identify opportunities for improvement. • Support brands with product launches by leading market research and competitive analysis efforts. • Track and report on eCommerce trends, including regulatory developments affecting online businesses. • Develop data-driven insights and presentations for senior team members and clients. • Conduct research and assist in due diligence efforts related to technology and value creation. • Support various aspects of client engagements, including data collection, analysis, and reporting. • Gather and synthesize quantitative and qualitative data from multiple sources to inform strategic recommendations. • Participate in problem-solving discussions and contribute to strategic recommendations. • Develop reports, presentations, and client deliverables based on findings. • Contribute to internal projects aimed at improving processes and scaling the practice.