• Build and maintain dashboards in Looker • Standardize KPI definitions across teams • Provide executive level performance reporting • Ensure partner revenue reporting matches finance data • Identify discrepancies and resolve inconsistencies • Monitor revenue volatility and performance shifts • Develop CAC/LTV visibility • Cohort retention tracking • Support forecasting and budgeting • Improve metric clarity and documentation • Maintain reporting reliability • Support cross functional analytical needs

• Extend and maintain our Shopify storefront — themes, Liquid templating, apps, and APIs • Build headless front-end experiences — custom pages, dashboards, microsites, and Club member UI • Implement Stytch authentication as our primary identity system: • Custom login/signup flows (magic links, OTP, passkeys) • Session management and authenticated user states • Membership-aware UI (Club vs non-Club experiences) • Integrate headless front-ends with: • Shopify Storefront API (products, carts, checkout) • Shopify webhooks (orders, fulfillment, entitlements) • Internal APIs for rewards, entries, and promotions • Help define our hybrid architecture — strategically combining Shopify with headless capabilities • Optimize for performance, SEO, analytics, and conversion • Collaborate cross-functionally with product, design, marketing, and compliance teams

• Lead lifecycle strategy across email, SMS, push, and membership communications • Increase repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping • Build and manage customer journeys: onboarding, abandoned cart, post-purchase, winback, subscription upgrade/downgrade flows • Develop structured segmentation strategies • Design and optimize subscription tier communication • Support upsell initiatives • Reduce churn through proactive engagement programs • Oversee promotional calendar • Partner with Creative for campaign assets • Ensure consistent messaging aligned with brand standards • Track repeat purchase rate, churn, LTV • Conduct cohort analysis • Continuously optimize flows based on performance data

• Register campaigns, flash sales, and backend promotions • Execute day-to-day TikTok Shop backend operations, including: Campaign setup and monitoring, Product and shop management, In-system sampling workflows, Content tracking and GMV delivery, Coordinate sample orders and product logistics, Support CRM campaign setup, Monitor shop health, inventory status, listings, and campaign readiness, Proactively flag operational risks or issues • Manage creator and affiliate communication and coordination • Draft and maintain creator content guidelines and briefing documents • Track sample requests, deliveries, posting status, and creator compliance • Support affiliate and paid collaboration programs from sourcing through posting • Oversee and guide VA execution related to creator communication, sampling, and data entry • Identify strong-performing TikTok Shop content and surface top creatives • Support creative rotation by flagging ads for testing or boosting • Maintain content and performance documentation for cross-functional teams • Track and analyze key metrics including GMV, traffic, conversion rate, CTR, CTOR, and content volume • Conduct funnel analysis and surface insights to improve performance • Maintain accurate trackers, reports, and internal documentation • Support weekly and monthly reporting for internal teams and brand partners • Work closely with Ads, Creative, Operations, and external partners • Support assortment launches, promotions, pricing updates, and campaign registrations • Ensure alignment and smooth execution across all initiatives