"Creating & sharing the experience of a more flavorful life"
Director, E-Commerce – Digital Experience
Location
United States
Posted
95 days ago
Salary
0
Seniority
Lead
Job Description
Director, E-Commerce – Digital Experience
The Spice & Tea Exchange®
• Lead the complete transformation and ongoing optimization of The Spice & Tea Exchange® digital commerce ecosystem. • Oversee both front-end and back-end website performance, ensuring the online experience drives measurable growth. • Own and execute the end-to-end e-commerce strategy, including B2C and franchisee ordering workflows. • Serve as the internal subject matter expert on Shopify and related platforms, overseeing architecture and performance. • Establish a clear digital growth roadmap with defined KPIs and ROI benchmarks. • Show strong leadership in Shopify functionalities and plug-in integrations. • Ensure enhancements improve website conversion, retention, and brand storytelling. • Oversee back-end functionality including product setup, inventory visibility, and ordering logic. • Leverage AI tools to analyze customer buying trends and improve personalization. • Own the setup and management of TikTok Shop and align with marketing strategies. • Design and implement omnichannel strategies that align e-commerce and franchise stores.
Job Requirements
- 7-10+ years in E-Commerce, digital product management, or web development leadership
- Deep hands-on experience with Shopify and integrated E-Commerce tools
- Strong understanding of front-end UX/UI and back-end systems.
- Proven success in driving E-Commerce growth with clear ROI accountability
- Experience working within a franchise or multi-unit retail system strongly preferred
- Analytical mindset paired with creative problem-solving
- Strong communication and leadership skills
Benefits
- 401(k)
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
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