The Spice & Tea Exchange®

• Lead the complete transformation and ongoing optimization of The Spice & Tea Exchange® digital commerce ecosystem. • Oversee both front-end and back-end website performance, ensuring the online experience drives measurable growth. • Own and execute the end-to-end e-commerce strategy, including B2C and franchisee ordering workflows. • Serve as the internal subject matter expert on Shopify and related platforms, overseeing architecture and performance. • Establish a clear digital growth roadmap with defined KPIs and ROI benchmarks. • Show strong leadership in Shopify functionalities and plug-in integrations. • Ensure enhancements improve website conversion, retention, and brand storytelling. • Oversee back-end functionality including product setup, inventory visibility, and ordering logic. • Leverage AI tools to analyze customer buying trends and improve personalization. • Own the setup and management of TikTok Shop and align with marketing strategies. • Design and implement omnichannel strategies that align e-commerce and franchise stores.

• The Instructional Designer is responsible for designing, building, and maintaining effective, engaging, and scalable training resources for franchise owners and their teams nationwide. • Working cross-functionally, the Instructional Designer translates business needs into effective learning solutions across eLearning, virtual learning, job aids, and training presentations. • This role also serves as primary administrator for the Learning Management System and Knowledge Base, ensuring scalability, content accuracy, usability, and continuous improvement. • Develop and maintain expertise in The Spice & Tea Exchange® mission, values, products, processes, and franchise operations. • Design, build, and maintain scalable, standardized training programs for new store openings and existing franchise owners and teams. • Own the creation and lifecycle management of learning assets, including eLearning, virtual learning, job aids, and training presentations. • Partner with subject matter experts and cross-functional teams to translate business needs into effective learning solutions. • Apply instructional design methodologies (ADDIE and AGILE) and leverage AI-enabled tools to accelerate content development, personalization, and continuous improvement.