• Conduct research on global market entry, expansion strategies, and profitability optimization for brands. • Analyze logistics, supply chain management, and fulfillment processes to identify opportunities for improvement. • Support brands with product launches by leading market research and competitive analysis efforts. • Track and report on eCommerce trends, including regulatory developments affecting online businesses. • Develop data-driven insights and presentations for senior team members and clients. • Conduct research and assist in due diligence efforts related to technology and value creation. • Support various aspects of client engagements, including data collection, analysis, and reporting. • Gather and synthesize quantitative and qualitative data from multiple sources to inform strategic recommendations. • Participate in problem-solving discussions and contribute to strategic recommendations. • Develop reports, presentations, and client deliverables based on findings. • Contribute to internal projects aimed at improving processes and scaling the practice.

• Build and maintain dashboards in Looker • Standardize KPI definitions across teams • Provide executive level performance reporting • Ensure partner revenue reporting matches finance data • Identify discrepancies and resolve inconsistencies • Monitor revenue volatility and performance shifts • Develop CAC/LTV visibility • Cohort retention tracking • Support forecasting and budgeting • Improve metric clarity and documentation • Maintain reporting reliability • Support cross functional analytical needs

• Extend and maintain our Shopify storefront — themes, Liquid templating, apps, and APIs • Build headless front-end experiences — custom pages, dashboards, microsites, and Club member UI • Implement Stytch authentication as our primary identity system: • Custom login/signup flows (magic links, OTP, passkeys) • Session management and authenticated user states • Membership-aware UI (Club vs non-Club experiences) • Integrate headless front-ends with: • Shopify Storefront API (products, carts, checkout) • Shopify webhooks (orders, fulfillment, entitlements) • Internal APIs for rewards, entries, and promotions • Help define our hybrid architecture — strategically combining Shopify with headless capabilities • Optimize for performance, SEO, analytics, and conversion • Collaborate cross-functionally with product, design, marketing, and compliance teams

• Lead lifecycle strategy across email, SMS, push, and membership communications • Increase repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping • Build and manage customer journeys: onboarding, abandoned cart, post-purchase, winback, subscription upgrade/downgrade flows • Develop structured segmentation strategies • Design and optimize subscription tier communication • Support upsell initiatives • Reduce churn through proactive engagement programs • Oversee promotional calendar • Partner with Creative for campaign assets • Ensure consistent messaging aligned with brand standards • Track repeat purchase rate, churn, LTV • Conduct cohort analysis • Continuously optimize flows based on performance data