• Define and execute marketing strategy aligned to business growth objectives • Develop content that positions GOBI as a leader in Microsoft cloud and AI advisory • Build and optimize demand generation programs that drive qualified pipeline • Own website strategy, SEO, and digital presence • Plan and execute campaigns across LinkedIn, email, and digital channels • Create sales enablement assets that support client acquisition • Manage marketing automation and lead nurturing in HubSpot • Develop thought leadership content with practice leaders and technical experts • Launch initiatives that strengthen brand visibility and market positioning • Track performance metrics and optimize based on results • Identify opportunities to expand marketing impact as the company grows

Role Description We are looking for a sharp, driven, and highly organized Marketing Operations Specialist to join our growing marketing team. If you are a natural problem solver who loves connecting systems, organizing data, and figuring out how things work, this is an opportunity to join a successful company and grow your career within marketing operations. As a member of the team, you won’t be expected to know everything on day one. However, you must be a relentless self-learner, highly resourceful, and incredibly organized. You will play an important role in executing our marketing campaigns, managing our lead data, and automating workflows that keep marketing and sales running smoothly. Responsibilities - Execute Campaigns in HubSpot: Build, test, and deploy email marketing campaigns, manage list segmentations, and set up marketing automation workflows. - Execute Advertising Campaigns: Work alongside our advertising manager to build and update online advertising campaigns. - Creative Problem Solving through Automation: Work with tools like Claude, Zapier, and n8n to architect creative workarounds, bridge system gaps, and automate processes that make our marketing data more intelligent and our team more agile. - Maintain CRM Health: Handle day-to-day data entry, mapping, and cleanup between HubSpot and Salesforce to ensure seamless alignment between Marketing and Sales. - QA & Troubleshooting: Meticulously test marketing links, forms, email layouts, and automation logic before they go live to ensure a flawless user experience. - Documentation: Create and maintain clear, step-by-step documentation for internal processes and system setups. Qualifications - 1-2 years experience in marketing, operations, or a data related field. - A self-starter mindset. If you encounter a problem, your first instinct is to do your research and figure it out. - Organized and responsible with high attention to detail. - Resourceful problem solver. - Tech-Savvy / Tool Exposure: - Prior hands-on experience or certifications in HubSpot (emails, workflows, lists) is highly preferred. - Exposure to or strong interest in automation tools like Zapier or n8n is preferred. - Familiarity with Excel/Google Sheets. - Excellent written and verbal communication skills, with the ability to document technical workflows clearly. - Native level English. Requirements - 1-2 years experience in marketing, operations, or a data related field. - A self-starter mindset. - Organized and responsible with high attention to detail. - Resourceful problem solver. - Prior hands-on experience or certifications in HubSpot is highly preferred. - Exposure to or strong interest in automation tools like Zapier or n8n is preferred. - Familiarity with Excel/Google Sheets. - Excellent written and verbal communication skills. - Native level English. Benefits - Join a rocketship! We are pioneers of a new market that we are creating. - Take a central and critical role at Placer.ai. - Work with, and learn from, top-notch talent. - Competitive salary. - Excellent benefits. - Fully remote.

• Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals. • Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships. • Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven. • Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth. • Conduct A/B testing across digital platforms to continually refine marketing strategies. • Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets. • Leverage AI in the execution and delivery of Marketing campaigns across verticals. • Build and manage external partnerships to amplify event reach and impact. • Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success. • Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives. • Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion. • Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values. • Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages. • Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy. • Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results. • Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives. • Regularly report on marketing spend, providing insights and recommendations to optimise the budget. • Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience. • Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends.

• You will be a full member of a dynamic team and will support our team with the following tasks: • Analysis of research projects (focus groups, POS / online surveys, market tests, etc.) • Evaluation of scanner data and, where applicable, customer/loyalty card data • Preparation of results and client presentations