• Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals. • Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships. • Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven. • Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth. • Conduct A/B testing across digital platforms to continually refine marketing strategies. • Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets. • Leverage AI in the execution and delivery of Marketing campaigns across verticals. • Build and manage external partnerships to amplify event reach and impact. • Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success. • Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives. • Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion. • Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values. • Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages. • Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy. • Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results. • Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives. • Regularly report on marketing spend, providing insights and recommendations to optimise the budget. • Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience. • Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends.

• You will be a full member of a dynamic team and will support our team with the following tasks: • Analysis of research projects (focus groups, POS / online surveys, market tests, etc.) • Evaluation of scanner data and, where applicable, customer/loyalty card data • Preparation of results and client presentations

• Support the development and execution of MM’s Salesforce CRM marketing strategy aligned with firm growth and client engagement goals • Serve as primary owner of CRM platform(s), ensuring data integrity, usability, and alignment with business needs • Collaborate with firm leadership, aligning business objectives with CRM workflows, segmentation strategies, and campaign architecture • Work with leadership to plan and build multi-channel campaigns within Salesforce (e.g., email, newsletters, targeted outreach) • Develop audience segmentation strategies to deliver relevant, tailored messaging to key client segments • Collaborate with the Business Development team to execute the campaign lifecycle, including briefing, copy development, deployment, and optimization • Support business development efforts through targeted CRM-enabled outreach and cultivating campaigns • Map and optimize client and prospect journeys across touchpoints • Work with leadership to identify opportunities to improve engagement and conversion through personalized communication strategies • Partner with client service teams to align outreach with potential client needs and the cultivation stage • Monitor and report on Salesforce and campaign performance (e.g., engagement rates, conversion, retention) • Use CRM data to generate actionable insights and continuously improve marketing effectiveness • Partner with leadership to support pipeline development and strategic initiatives • Coordinate with external vendors or consultants as needed

• Maximize the performance of BeOne’s products in Region North (Colombia, Peru, Ecuador and CENCA) • Develop and implement the defined go-to-market strategy • Tactical plan development, implementation, and communications • Provide country input into overall Global Initiatives • Lead development and implementation of omnichannel strategic and tactical plan • Organize regular training and updates for Customer facing team