UNLEASH

• Use telesales, video and telemarketing techniques to sell delegate spaces at our international conferences and exhibitions. • Assist in the design and implementation of targeted marketing campaigns to drive delegate sales and community. • Market research to identify potential leads and understand industry trends. • Manage the entire sales cycle from prospecting to pitching and closing successfully. • Meet and exceed set sales targets, contributing to the overall success of the conference and exhibition. • Achieve a minimum of 100 dials and 8 qualified conversations daily with an expected revenue target of 600,000 per annum. • Provide regular reports on sales activity, delegate feedback, and market trends to senior management. • Attend industry events and conferences to generate leads and build a strong professional network. • Update and maintain the delegate and customer database ensuring all information is accurate and up to date. • Work closely with event production, marketing, and operations teams to deliver a seamless delegate experience. • Negotiate with potential delegates to secure their participation, ensuring they are aware of the benefits and opportunities.

• Champion the UNLEASH mission by identifying and engaging senior HR leaders who are shaping the future of work. • Build strategic profiles of CHROs, VPs, and Heads of HR to understand their challenges, ambitions, and areas of innovation. • Invite executives into high‑value experiences — from curated roundtables to 1:1 meetings to exclusive content sessions. • Manage and schedule senior‑level meetings, ensuring a seamless, premium experience for delegates and partners. • Grow and maintain a high‑integrity network of HR leaders, capturing insights that elevate our community and content strategy. • Engage new markets with confidence, building relationships from the ground up in an autonomous, high‑ownership role. • Represent UNLEASH onsite, ensuring our events deliver the exceptional, human‑centred experience we’re known for. • Act as a trusted voice of the brand, communicating with credibility, empathy, and a deep understanding of HR leadership priorities.

• Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals. • Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships. • Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven. • Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth. • Conduct A/B testing across digital platforms to continually refine marketing strategies. • Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets. • Leverage AI in the execution and delivery of Marketing campaigns across verticals. • Build and manage external partnerships to amplify event reach and impact. • Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success. • Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives. • Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion. • Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values. • Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages. • Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy. • Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results. • Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives. • Regularly report on marketing spend, providing insights and recommendations to optimise the budget. • Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience. • Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends.