• Be the strategic thought partner for cross-functional teams (DTC, web PMs, web engineers, marketing, finance). You architect and evangelize the web analytics roadmaps, and you notice the gap between what the data shows and what the team assumes. • Tell stories that move teams to act. You diagnose and evaluate full-funnel user experiences—from initial traffic acquisition across marketing channels down to each web conversion funnel Identify drop-offs, trends, and opportunities for improved user flow and conversion rate. You'll present to leadership and working teams with clear narratives and a point of view. A great insight that nobody acts on is a failed insight. • Establish causality with the right tools for the situation, including A/B testing, analytics, and causal inference. Act as the partner for DTC and product teams to scale an agile, statistically sound multivariate experimentation program. You work with engineering to implement event instrumentation and with DTC to translate insights into action to improve web metrics and conversion. • Work backward from an understanding of how users experience our website to develop and implement metrics strategies that measure what matters to our users and our business. • Conduct in-dept analysis of consumer behavior to uncover trends and preferences across cohorts, providing actionable insights to inform marketing, merchandising, and product strategies. • Experiments: Work closely with CRO and PM to improve site conversions through extensive A/B testing focused on product pages, checkout, upsells, and merchandising tactics. • Data Ownership: Stitch backend data from various data platforms (Google Analytics, BigQuery, Databricks) and build the eCommerce data pipelines with Data Engineering that support all DTC reporting. • Oversee the analysis of eCommerce KPIs, customer behavior, and digital marketing metrics. Develop and refine dashboards to provide visibility into online performance and identify optimization opportunities. • Build explanations on top of measurement, always grounding analysis in the reality that users are people with motivations and context the data alone won't tell you. • Develop and communicate a clear vision for self-service and operational reporting using industry leading tools and best practices. • Use AI to multiply your impact. You'll use coding agents and automated analysis daily, and help shape what our AI-native analytics stack looks like, contributing to how we move from reactive to proactive to autonomous.

• Drive new business through outbound sales activity, lead follow-up, referrals, and consistent prospecting • Quote, present, and close policies across multiple lines, including auto, home, renters, life, and health • Conduct needs-based sales conversations to uncover opportunities and recommend appropriate coverage • Cross-sell and upsell existing customers through policy reviews and proactive outreach • Manage a sales pipeline independently and maintain consistent follow-up • Overcome objections confidently and close business with urgency • Track sales activity, pipeline progress, and performance metrics • Meet and exceed production goals in a remote sales environment • Support customer needs when necessary while maintaining a sales-first focus

• Assist with daily Shopify and TikTok Shop operations, ensuring site stability and seamless user experience • Set up, QA, and launch new products accurately and on schedule on Shopify Plus and TikTok Shop • Maintain and audit product catalog data, including descriptions, imagery, sizing, inventory, and filters • Troubleshoot site issues and coordinate with developers, vendors, or internal teams for resolution • Assist with execution of digital merchandising strategies, with the goal of optimizing the customer experience to increase sales and improve conversion rates • Assist with execution of campaigns including promotions, seasonal updates, and landing pages • Support QA for all campaign changes, updates, and deployments • Analyze site and product performance to inform merchandising and marketing decisions • Assist with other Ecommerce initiatives across cross-channel auditing, SEO, creative optimization and competitor research • Partner with Marketing, Creative, and Ops on campaign planning and execution • Coordinate with warehouse and operations teams to ensure accurate inventory and order fulfillment • Collaborate with Customer Experience to resolve online order or product data issues • Support ad-hoc ecommerce projects and manage relationships with vendors or service providers • Collaborate with the Tech team to identify and resolve bugs and QA new features

• Ensure that Entera’s listings are prepared for sale optimally • Manage and coordinate 3rd party service and rehab vendors • Validate asset readiness for sale • Support real estate pricing specialists in developing asset prices • Prepare key listing documentation • Help set up MLS listings and Entera’s disposition management systems • Play a critical role in meeting service-level agreements (SLAs) and Entera’s KPIs • Manage 50+ listings per month • Maintain a high degree of customer service and integrity • Draft, review, and maintain MLS listings and related documentation • Work with partners to create effective processes and ensure deadlines are met • Ensure accurate, timely transition of information and documents to the agent selling team • Order, schedule, coordinate and close out 3rd party services vendors • Serve as a primary point of contact for 3rd party services vendors, field agents, and internal partners • Demonstrate the ability to multi-task and problem-solve • Collaborate cross-functionally to resolve issues and keep listings moving forward • Contribute ideas to improve operational workflows