Director of Growth – Product Marketing
Location
Virginia
Posted
3 days ago
Salary
0
Seniority
Lead
Job Description
Director of Growth – Product Marketing
Stand Together
• Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence. • Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible. • Run the lifecycle and email program. Map campaigns to the user journey so every message has a job, from the first consumer email through repeat civic action. • Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations. • Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity. • Measure what matters. Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking. • Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people. • Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input. • Make everything shareable. Treat every piece of content as a referral surface and turn each story leaving the platform into a measurable acquisition unit. • Run the user-generated content motion. Capture the social proof communities already produce, amplify what works, and feed that signal back into product. • Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step. • Own the support experience. Lead the user and leader support experience and its transition from contractors to in-house by the end of Q3. • Manage customer success. Oversee partner and leader onboarding, training, place-based activations, and day-to-day support through the customer success lead. • Build self-service. Stand up the help content, FAQs, and resource pages that scale support without scaling headcount one-for-one. • Close the loop with the product. Turn recurring user friction into prioritized product and content fixes so support sharpens the roadmap instead of just absorbing volume. • Set the bar for coverage and quality. Establish support standards that hold as the platform opens to self-service and the user base grows. • Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead. • Partner closely with product, engineering, the data team, and content and creative partners to maintain a tight weekly loop between user signal and what ships next.
Job Requirements
- A track record of owning a funnel end-to-end: acquisition, conversion, onboarding, and retention, with the data discipline to prove what worked.
- Experience in product marketing, growth, or lifecycle marketing on a consumer or community-facing platform.
- Strong content and editorial judgment — you can set brand voice, edit for impact, and tell the difference between a story that converts and one that fills space.
- People leadership across content and customer-facing functions, with a track record of developing a small team to high output.
- Comfort building in a fast-moving v1 environment where the loop is weekly and the roadmap is still forming.
- Fluency with the modern growth and analytics stack, including event-based instrumentation, lifecycle tooling, and SEO/GEO — enough to partner credibly with product and engineering.
- Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
Benefits
- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
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