• Own the end-to-end strategy of paid digital campaigns (Meta Ads, LinkedIn Ads, Google Ads). • Own and manage the paid media budget across all active platforms. • Lead the full internalization of paid media operations currently managed by an external agency. • Build and continuously iterate full-funnel digital strategies. • Run multiple simultaneous campaign tests to validate hypotheses faster. • Monitor, analyze, and extract actionable insights from campaign performance data. • Evolve existing performance dashboards to increase data visibility and usefulness. • Define content demands and brief the content team to support campaign strategies. • Build ABM campaigns targeting strategic accounts in partnership with the sales team. • Stay on top of industry trends and benchmark against similar B2B companies.

Title; Digital Marketing Analyst Location: USA Job Description: Remote USD 85000.00-115000.00 Permanent Full-Time About the job We are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business needs and technical implementation. This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide insights and recommendations to improve performance, conversion and ROI. This role will own ensuring marketing analytics tools and supporting platforms like Google Tag Manager (GTM) are functioning and configured correctly and translating business and marketing requirements into actionable analytics solutions. As the go-to resource for GTM and GA4, you will empower decision-makers with clear, actionable data, collaborate closely with cross-functional teams and agency partners, and drive continuous improvement across all digital channels. Additionally, you will leverage insights to support ongoing optimizations, ensuring our digital strategies are both technically sound and aligned with business objectives for sustained growth. Responsibilities: - Mandatory: Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting. - Mandatory: Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps. - Mandatory: Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI). - Mandatory: Troubleshoot tracking discrepancies and data quality issues. - Mandatory: Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions. - Mandatory: Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.). - Train internal owners and marketers on how to access and interpret GA4 reports. - Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4. - Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders. - Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred. This position is remote. The base compensation range for this position is $85,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired. About you - 3+ years of hands-on experience with GTM and GA4 (required). - Proficiency in GTM configuration, including media pixel implementation. - Strong understanding of GA4’s event-based model. - Experience creating custom dimensions, metrics, and conversion events in GA4. - Ability to work with and understand basic JavaScript for data layer push techniques. - Expertise in GA4 reporting, filters, segmentation, and data visualization. - Knowledge of regex patterns for trigger and variable configuration. - Excellent communication skills to work with both technical and non-technical teams. - Experience documenting tracking requirements and implementation guides. Supervisory responsibilities: This role will not have any supervisory responsibilities. Working conditions: Monday to Friday from 8:30am to 5:00pm. About Danone Life at Danone With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.” Learn more about Life at Danone Our Brands When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®. Our Purpose We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp. Learn more about our mission. Our Benefits Our commitment to making the world healthier starts with our employees. - Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model - Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse. - Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks. - Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance. Learn more about our benefits. Equal Opportunity Employer Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here. #LI-NORAM #LI-REMOTE #LI-AS1

Title : Digital Marketing Analyst Location: Boston United States Job Description: 85481BR Marketing-Strategic Planning testing Status Full-Time Standard Hours per Week 40 Job Category Marketing and Communications, Regular, Temporary, Per Diem Regular Pay Range $58676.80-$93901.60 Annual Office/Site Location Boston Remote Eligibility Part Remote/Hybrid Job Posting Description At Boston Children's Hospital, the quality of our care - and our inclusive hospital working environment - lies in the diversity of our people. With patients from local communities and 160 countries around the world, we're committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included. Position Summary/ Department Summary: The Digital Marketing Analyst is responsible for managing, analyzing, and optimizing Boston Children's Hospital's paid search marketing programs to drive patient acquisition, appointment intent, and website engagement. Working closely with SEO and content stakeholders, this role aligns paid search strategies with organic search initiatives to maximize search visibility, improve user experience, and support organizational growth objectives. The role leverages Google Ads, Adobe Customer Journey Analytics (CJA), competitive research, keyword insights, and website behavioral data to identify optimization opportunities across both paid and organic search channels. The analyst will evaluate alignment between search intent, ad messaging, landing page content, and user experience to develop recommendations that improve engagement, conversion rates, and patient acquisition outcomes. This includes identifying opportunities for landing page enhancements, conversion rate optimization (CRO), content improvements, and user experience (UX) refinements that support key patient actions such as Request an Appointment, Telephone Clicks, and Second Opinion Requests. The Digital Marketing Analyst will use data-driven insights to optimize campaigns, improve user engagement, increase patient acquisition opportunities, and maximize return on advertising investment while supporting an integrated search marketing strategy across the organization. The role will also identify opportunities to leverage AI and automation tools to improve reporting, campaign management, workflow efficiency, and decision-making processes while ensuring appropriate human oversight and compliance. Key Responsibilities: Manage and optimize day-to-day performance of Google Ads Search, Display, and Video campaigns. Analyze Google Ads performance alongside Adobe Customer Journey Analytics (CJA) engagement and conversion metrics. Utilize Adobe CJA metrics such as Request an Appointment clicks, Telephone clicks, Second Opinion requests, Time per Session, and other engagement signals. Develop reporting and dashboards that integrate Google Ads and Adobe CJA data. Identify opportunities to improve patient acquisition, website engagement, and marketing efficiency despite the absence of direct Google Ads website conversion tracking. Conduct keyword research, search query analysis, and competitive intelligence. Monitor and optimize campaign structure, ad copy, landing page alignment, and audience strategies. Evaluate the alignment between keywords, search intent, ad copy, and landing page experiences, providing recommendations for content improvements, UX enhancements, and conversion rate optimization (CRO) initiatives. Leverage AI and automation tools to improve workflow efficiency, reporting, campaign optimization, keyword analysis, and performance insights. Collaborate with service line marketing managers to align paid search campaigns with organizational priorities and content strategies. Lead testing and experimentation initiatives including ad copy testing, landing page recommendations, audience segmentation, and bidding strategy evaluation. Analyze competitor search marketing activity and industry trends. Minimum Qualifications Education: Bachelor's degree required. Marketing, Analytics, Business, Communications, or a related field required. Experience: Required 1-3 years experience in Digital Marketing or experience managing paid search and display ads. Preferred 3+ years of hands-on experience managing paid search campaigns and digital marketing analytics programs. Preferred experience supporting integrated paid and organic search strategies within a large healthcare or enterprise organization. The posted pay range is Boston Children's reasonable and good-faith expectation for this pay at the time of posting. Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors. Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork. Boston Children's Hospital is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, gender, sexual orientation, pregnancy, national origin, ancestry, ethnicity, age, disability, military or veteran status or any other classification protected by law in hiring, promotion, compensation and other terms and conditions of employment. Boston Children's Hospital collects and maintains information regarding gender, race, and ethnicity for equal opportunity compliance purposes. Boston Children's Hospital also is subject to various government recordkeeping and reporting requirements for the administration of civil rights laws and regulations.

• Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue • Partner with leadership to support strategic planning initiatives and establish performance targets • Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations • Optimize lead scoring models and attribution reporting, conducting rigorous model validations • Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations • Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting • Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations