• Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue • Partner with leadership to support strategic planning initiatives and establish performance targets • Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations • Optimize lead scoring models and attribution reporting, conducting rigorous model validations • Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations • Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting • Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

Title: Senior Marketing Data Analyst Location: São Paulo Job Description: At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO The Marketing Analytics team, part of Marketing Operations & Technology at Braze, is responsible for managing our marketing technology stack, ensuring data integrity, and delivering insights that drive marketing strategy and business growth. Our mission is to empower global Go-To-Market teams with the tools and analysis needed to optimize campaigns and enhance pipeline performance. The team operates across multiple locations, including New York, Seattle, Nashville, London, and Singapore. This is the first opening for the São Paulo office. Responsibilities: - Own and standardize top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution across Marketing and New Business channels - Define, implement, and maintain KPIs and performance benchmarks; own principle dashboards to assess overall funnel performance, drive data-backed recommendations, and inform critical decisions - Partner with Business Intelligence to evolve attribution models, manage automated data tracking for marketing-sourced attribution, and ensure accurate tracking across all channels and campaigns - Conduct in-depth analysis of marketing campaigns, build and maintain predictive performance models, and support strategic forecasting across SEO, web, digital, events, customer, and lifecycle marketing - Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment - Build strategic partnerships with Finance, Business Intelligence, Business Systems, and GTM Ops to ensure alignment and smooth workflow across marketing, sales, and other business functions - Create and maintain training documentation on processes, system configuration, and reporting standards - Strong written and verbal English language skills are essential WHO YOU ARE - 2–5+ years of experience in Marketing, Sales, or Revenue/Marketing Operations at a B2B SaaS or fintech company - Proficiency in SQL and Excel/Google Sheets for data querying, extraction, and analysis; strong working knowledge of Snowflake and data warehousing concepts - Proficiency in Tableau or other data visualization tools (Tableau strongly preferred); familiarity with BI tools such as Looker - Experience with Sales & Marketing automation platforms such as Salesforce, Marketo, LeanData, and Outreach - Proven track record designing, rolling out, and maintaining KPI frameworks and dashboards - Exceptional problem-solving skills with the ability to build analytical frameworks and operate effectively in ambiguity - Excellent written and verbal communication skills - able to craft compelling narratives and convey complex concepts to both business and technical stakeholders at all levels - Demonstrated ability to build cross-functional partnerships and drive alignment across teams #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as: - Competitive compensation that may include equity - Retirement and Employee Stock Purchase Plans - Flexible paid time off - Comprehensive benefit plans covering medical, dental, vision, life, and disability - Family services that include fertility benefits and equal paid parental leave - Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend - A curated in-office employee experience, designed to foster community, team connections, and innovation - Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching - Employee Resource Groups that provide supportive communities within Braze - Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Role Description Balsam International Unlimited Company – Philippine Regional Operating Headquarters (hereafter “Balsam International” or “Team Manila”) is looking for an individual independent contractor to take on the role of Growth Marketing Analyst. This role involves delivering specific outcomes and projects in support of the day-to-day execution of growth marketing initiatives for Balsam Brands during the peak season. - Contributes to campaign setup, performance tracking, reporting, and optimization across digital marketing channels such as paid social, paid search, organic social, email, and emerging platforms. - Works closely with internal stakeholders and external agencies to ensure campaigns are launched on time, follow brand guidelines, and support business goals. - Provides coordination across broader marketing operations, assisting with project timelines, creative asset tracking, research, file organization, and internal/external communications. - Executes work remotely and engages with Balsam International via the Upwork platform. Qualifications - Bachelor’s Degree in Marketing or any related fields. - Minimum of one (1) year of relevant experience in Marketing channels such as paid social, PPC, and programmatic. - Proficient in MS Office – Outlook, Word, Excel, PowerPoint. - Strong organizational skills with the ability to manage multiple projects, timelines, and deliverables. - Excellent communication skills and attention to detail. - Comfortable working in a fast-paced environment and supporting cross-functional teams. - A proactive and collaborative mindset, with a willingness to support both executional tasks and operational needs. Requirements - Specific platform experience in tools such as Meta Ads, Google Ads, Search Ads 360, programmatic platforms, email platforms, or reporting dashboards. - Fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS. - Personal laptop and a backup device. - Must be willing to engage via the Upwork platform. Other Duties & Responsibilities - Support internal and partner-facing communications by drafting outreach emails, organizing contact lists, and assisting with follow-ups. - Monitor inbox and team threads to surface time-sensitive action items or communications requiring review. - Help prepare notes, recaps, or supporting materials for cross-functional meetings or seasonal syncs. - Assist with general project coordination tasks across Growth Businesses, helping ensure deliverables stay on track. Important Notes - Independent Contractor Role: This engagement does not create an employer-employee relationship. Individual independent contractors are responsible for their own taxes, insurance, and benefits. - Billing & Tracking: All time/work is logged and paid via Upwork. - Hardware: Individual independent contractors use their own equipment. - Work Hours: Flexible schedule based on agreed-upon deliverables and timelines.

• Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr to monitor online conversations and audience trends across healthcare and pharma audiences • Analyze sentiment, audience behavior, content performance, and emerging trends to uncover insights that are actually actionable, not just observational • Build and maintain clear, visually engaging dashboards for internal teams and client-facing stakeholders • Translate data into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance • Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution • Research emerging trends in social media, digital marketing, and audience behavior specific to healthcare and pharma to inform client strategy • Support reporting deliverables across channels, understanding data structure, tagging, measurement strategy, and reporting requirements • Ensure reporting accuracy, consistency, and clarity across all analytics deliverables • Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels • Develop regular and ad hoc reports evaluating campaign performance against KPIs